coca cola markeing plan and marketing strategies

PRESENTED BY

PLATINUM GROUPMEMBERS NAME

SYED HASNAIN AHMED

WAQAS MUMTAZKHALID SHAH


The Coca-Cola company was originally established as the J.S. Pemberton Medicine company, a co-partnership between Dr. John Stith Pemberton and Ed Holland.

The company is best known for its flagship product Coca-Cola invented by pharmacist John Stith Pemberton in 1886.

The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892.

HISTORY


The Coca-Cola Company is the world's largest beverage company.

It is no.1 brand according to fortune 2009 survey.

The company operates a franchised distribution system dating from 1889.

The Coca-Cola Company is headquartered in Atlanta, Georgia.

Its stock is listed on the NYSE (New York Stock Exchange).

Its current chairman and CEO is Muhtar Kent.

Key Result Area - KRA is the basis of performance management at Coca-Cola Company.

HISTORY


• Coca-Cola is a carbonated drink introduced in 1886• Ingredients-

-sugar

-caffeine

-phosphoric acid (a mineral acid)

-caramel color

-natural flavorings

-carbonated water• A sweet soft drink sold world wide

What is it?


• People get addicted to caffeine• The Coca-Cola company spends trillions of

dollars on advertising • It is delicious and refreshing• It is one of the most bought soft drinks in the

world• It used to be used as a medicinal product• You can buy it anywhere• The company is worth $67.5bn and was

named the most valuable brand

Why is it so famous?


Total number of Coca-Cola Products

3,500


Number of worldwide Coke employees

150,900


WAQAS MUMTAZ

WELCOME TO NEXT PRESENTATOR


MISSION STATMENT:

The cocacola company's mission statement is: Remind Cocacola is the read thing but their

motto now has changed to 'To benefit and refresh everyone who is touched by our business.

Also Coca cola would hope to provide the best quality drink for everyone.all the employees working for them being at their top fulliest..

MARKETING PLAN


MARKETING: marketing is the role used by the business to plan,price,promote

and distribute products/services to indiviuals.the coca cola company's marketing includes:

1)situational analysis 2)target market 3)objectives/Goals 4)marketing strategies and the marketing mix 5)monitoring and controlling 6)Situational Analysis

The coca cola comapny has been operating for over a century

and its highly successful.it is currently in the renewal level of

the post-maturity stage in the business life cycle.

MARKETING PLAN


KHALID SHAH

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• A marketing strategy is a process or model to allow a company or organization to focus limited resources on the best opportunities to increase sales and thereby achieve a sustainable competitive advantage.

3 Major Steps:1. Analysis

2. Planning

3. Execution

MARKETING STRATEGIES


1. Analysis - Analyzing the organization, customers, competitors and the business environment in which we operate.

2. Planning - Match between the business environment and our mission and values. This stage focus on two steps: develop products and services with a sustainable competitive advantage, and design an attractive brand.

3. Execution - In order to communicate our improved value proposition, the communication tactics of public relations, advertising, sales promotion, direct marketing, guerrilla marketing, e-marketing and others should be employed.

Explanation Of 3 Major Steps


Coca-Cola’s Marketing Strategies

Acceptability - Through effective marketing, ensuring Coca-Cola brands are an integral part of consumer's daily lives, making Coca-Cola the preferred beverage everywhere.

Affordability - Coca-Cola guarantees it offers the best price in terms of value for money.

Availability - Making sure that Coca-Cola brands are available anywhere people want refreshment, a pervasive penetration of the marketplace.

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