Coca Cola HRM

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human resource management done by coca cola company..recruitment process..training..motivation..appraisal..

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HR coca cola

PROJECT OF HR PRACTICES OF COCA COLA COMPANY IN GUJRANWALA

GIFT BUSINESS SCHOOL GUJRANWALA

DATE 13/08/2008

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HR coca cola

EXECUTIVE SUMMARYThe recommendation of Coca-Cola Company is based on performing various valuation models, which include HR practices, economic profit analysis, relative valuation and a fundamental price to earnings valuation model that revealed the Coca-Cola Company to be overvalued. Even though they find the stock to be overvalued and they feel that KO has some promising outlooks as well as possible challenges in the near future and they want to recommend it as a hold instead of a sell. The Coca-Cola Company is the #1 company within the non-alcoholic beverages industry. They have a 20- year standing of being the leader and investors know that the Coca-Cola Company has an extraordinary reputation for maximizing shareholder value. Opportunities that exist for the company in the future is expanding market share in the non-carbonated beverages segment, a restructuring of their business model, and better consistency of earnings results. A challenge that the Coca-Cola Company is facing is the struggle with their global competitors in the fact that their HR practices are greater and less than coke. If coke wants to more reputation in the world they must produce more incentives for employees from which they more done work hard and produce good quality. Their new management team needs to work on implementing cohesive goals between the two to reach the Coca-Cola Companys long-term growth potential.

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TABLE OF CONTENTSS.# Topics Page # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 INTRODUCTION Mission and vision History Brands/product line Total quality management Environment of coca cola Health and Nutrition Management of coca cola in Gujranwala Departmentalization Human Resource Management Job analysis and designs Planning and forecast Recruitment and selection Training process Performance and appraisal Compensation and benefits Employees relationship Safety policy Recommendation and Suggestion 5 5 7 14 16 16 18 19 27 29 30 30 31 32 33 34 35 36 37

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INTRODUCTIONFounded in 1886, the coca-cola company is the worlds leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups. The companys corporate headquarters are in Atlanta, with local operations in over 200 countries around the world. Although Coca-Cola was first created in the United States, it quickly became popular wherever it went. Our first international bottling plants opened in 1906 in Canada, Cuba and Panama, soon followed by many more. Today, we produce more than 300 brands. More than 70 percent of our income comes from outside the U.S., but the real reason we are a truly global company is that our products meet the varied taste preferences of consumers everywhere.

MISSION STATEMENTTo benefit and refresh everyone it touches and to create values for our share owner on a long term basis by building a business that enhances the coco-cola company trade marks According to Gujranwala plant: To have a strong, dominant & profitable business in Pakistan.

VISIONAll of us in the Coca-Cola family wake up each morning knowing that every single one of the worlds 5.6 billion people will get thirsty that day... and that we are the ones with the best opportunity to refresh them. Our task is simple: make Coca-Cola and our other products available, affordable, and acceptable to them, quenching their thirst and providing them a perfect moment of relaxation. If we do this... if we make it impossible for these 5.6 billion people

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HR coca cola to escape Coca-Cola... then we assure our future success for many years to come. Doing anything else is not an option. According to Gujranwala Plant: To create value for our share holders We are committed to: Building preference & market leadership for our brands Achieve quality excellence and serve our customers with quality products. Maximizing profits Developing People Optimum utilization of assets

Shared Values: WE WE WE WE VALUE & RESPECT OUR PEOPLE COMMUNICATE OPENLY HAVE INTEGRITY ARE COMMITTED TO WINNING

Beliefs: There is much in our world to celebrate, refresh, strengthen and protect. The Coca-Cola Company is a vibrant network of people, in nearly 200 countries, putting citizenship into action. Through our actions as local citizens, we strive every day to refresh the

marketplace, enrich the workplace, protect the environment and strengthen our communities. We are a local employer, with responsibility to enable our people to tap into their full potential; working at their innovative best and representing the diversity of the world we serve. We are an investor in local economies and a driver of marketplace innovation, with a responsibility to act as a good steward of our natural environment. A local citizen, understanding our

responsibility to contribute to an improved communities.

quality of life in our

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HISTORY1886 On May 8, 1886, Atlanta druggist Dr. John Styth Pemberton (former Confederate officer) invented "Coca-Cola" syrup using melted sugar, water and other ingredients. It was mixed in a 30-gal. Brass kettle hung over a backyard fire. It was marketed as a "brain and nerve tonic" in drugstores. He first "distributes Coca-Cola by carrying it in a jug down the street to Jacobs Pharmacy. For five cents, consumers can enjoy a glass of Coca-Cola at the soda fountain. This year, sales of CocaCola average nine drinks per day. Frank M. Robinson, Pemberton's bookkeeper, was the person who suggested the name "Coca-Cola", which was chosen because both words actually named two ingredients found in the syrup. They were the coca leaf and the Kola nut. Robinson spelled Kola with a C to make it look better in advertising. Coca-Cola was first sold for 5 a glass at a soda fountain in Jacob's Pharmacy in Atlanta by Willis Venable.The first year's gross sales were $50 and advertising costs were $73.96. The original formula included extracts of the African kola nut and coca leaves, both strong stimulants. "Coca-Cola" was one of thousands of exotic patent medicines sold in the 1800s that actually contained traces of cocaine. 1888 In 1888, Asa Griggs Candler bought the company from Dr. Pemberton. Later that same year, Dr. Pemberton died. By 1914, Candler had acquired a fortune of some $50 million. Baseball hall of famer Cobb, a Georgia native, was another early investor in the company. 1891 Atlanta entrepreneur Asa Griggs Candler acquires complete ownership of the Coca-Cola business for $2,300. Within four years, his merchandising flair helps expand consumption of Coca-Cola to every part of the nation. In this year Coca-Cola produced its first calendar.

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1893 The trademark "Coca-Cola name and script are registered with the U.S. Patent and Trademark Office. Dr. Pemberton's partner and bookkeeper, Frank M. Robinson suggested the name and penned "Coca-Cola" in the unique flowing script that is famous worldwide today. Mr. Robinson thought, "The two Cs would look well in advertising." 1894 Coca-Cola began as a fountain product, but candy merchant Joseph A. Biedenharn of Mississippi was looking for a way to serve this refreshing beverage at picnics. He begins offering bottled CocaCola, using syrup shipped from Atlanta, during this especially busy summer. Joseph A. Biedenharn, owner of the Biedenharn Candy Company in Vicksburg, Mississippi, first bottled "Coca-Cola." 1895 "Coca-Cola is now drunk in every state and territory in the U.S." Asia Candler. 1898 The Company outgrows its facilities and a new building is erected at Edgewood Avenue and College Streetlater to be called "Coca-Cola Place." This year, the Company enters the markets of Canada and Mexico. 1899 Large-scale bottling becomes possible when Asa Candler grants exclusive rights to Joseph B. Whitehead and Benjamin F. Thomas of Chattanooga, Tennessee, for one dollar. The contract marks the beginning of The Coca-Cola Companys unique independent bottling system that remains the foundation of Company soft-drink operations. Within 20 years, the regional bottling system will grow to include 1,000 bottlers, with operations in Cuba, Puerto Rico, Panama, the Philippines and Guam. 1903 By 1903, the use of cocaine was controversial and "Coca-Cola" decided to use only "spent coca leaves." It also stopped advertising "Coca-Cola" as a cure for headaches and other ills.

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1906 Cuba and Panama become the first two countries outside the U.S. to bottle Coca-Cola. 1915 Around this time, bottles used by companies in the soft-drink industry are very similar. And Coca-Cola has many imitators, which consumers are unable to identify until they take a sip. The answer is to create a distinct bottle for Coca-Cola, one that anyone would recognize, even if it were felt in the dark. As a result, the Root Glass Company of Terre Haute develops the genuine Coca-Cola bottle with the contour shape now known around the world. It replaces the straight-sided bottle, giving Coca-Cola a distinct packaging advantage over the imitations. 1919 The Coca-Cola Company is sold for $25 million to Atlanta banker Ernest Woodruff and a group of investors. Woodruff was appointed president of "Coca-Cola" on April 28, 1923 and stayed on the job until 1955.The same year, the Company's stock is first sold to the public at $40 a share. One of these original shares was worth about $6.7 million at the