cobra sales manual.pdf

Sales portfolio

water mixable oil colour

IndexWhy invest now in water mixable oil colour? 3

Which market position is Cobra targeting? 4

Who is our target group? 5

Cobra 7

How does Cobra meet the end user’s needs? 8

Support 9

Assortment 10

Packaging 12

Auxiliaries 13

Sets 16

Features & Benefits 17

Cobra and other sellers of water mixable oil colour 19

POS materials 20

Recommended Retail Price list (EU) 23

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3

Why invest now in water mixable oil colour?

• The WMO market is the segment within fine art of which most growth is expected in the coming years.

This expectation is based on:

– Legislation increasingly frustrating the use of paints that require solvents;

– More people wanting to paint wherever they can, including indoors at home amid their families;

– The number of people that develop an allergy to solvents is on the rise;

– Improvements in WMO leading to a paint being regarded as the alternative to traditional oil colours

that offer genuine oil colour results;

– Increasing interest in sustainability; WMO is considered to put less strain on the environment.

• Royal Talens has the technology and distribution in place;

• Introducing a dedicated WMO brand strengthens Royal Talens’s objective to be a strategic business partner;

• The longer we wait, the harder it will be to achieve the market position we are aiming for.

(Market leader in all significant areas.)

To respond to these developments Royal Talens launches a new concept for water mixable oil colours:

Cobra characteristics:

Water mixable • Colours can be diluted with water • Materials can be cleaned after use with just a little soap and water • Easy to use

Genuine oil colour results • Brush stroke remains unchanged after drying • No colour change

Recipe without using solvents • No allergic reactions for users or people around them • No nasty fumes • Few environmental objections

Which market position is Cobra targeting?

Cobra distinguishes itself within the current water mixable oil colour market by offering an artist a quality

product at a more affordable price. This proposition will lead to a fair share in market value between Cobra

and the market leader within the next 2 years.

Market situation EU

€ 1.00- € € 1,00 € 2,00 € 3,00 € 4,00 € 5,00 € 6,00 € 7,00 € 8,00 € 9,00

W&N Artisan

Lukas Berlin

Grumbacher Maxx

10

9

8

7

6

5

4

3

2

1

0

-1

Cobra

4

5

Who is our target group?

Artist quality Professional Amateur

Settled Student Frequent user Starter Occasional user Gift Total

Study quality Professional Amateur


Low end quality Professional Amateur


Primary target group: Starting (water mixable) oil colour artist who has quite some years of experience in other technique(s).

Needs Explanation

Self-development • Able to continue with the work for longer; further refinement

• Mastering the techniques of the old masters

Support • Technical support on applications of paint + auxiliaries

Convenience • No solvents, odourless, clean with soap and water

• Can therefore be used anywhere

Result like real oil colours • Creamy paint with which more refinements can be achieved

• Oil colour-like results: brush stroke, degree of sheen, brilliance, etc.

Durability • Quality product which gives result for life, with materials that put less strain

on the environment

Market research has shown that the current users of water mixable oil colours:

• Arefullofpraiseaboutthetintingstrength,degreeofsheenand

the distinct brush stroke. “It is a real oil paint!”

• Valuethisproductforitswidereach.Withwatermixableoilcolours

you can paint in various techniques from water colour technique to all

possibleoilpainttechniques(incl.glazing,allaprima,layered).

• Seepaintingusingwatermixableoilcoloursasanextstepto

working professionally.

• Arepreparedtostudythematerials.

• Haveaneedforastablequalityproductwithauniformdegreeofsheen

and drying time.

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7

Cobra

Cobra water mixable oil colour was named after the post-war artist group

of the same name. Cobra, named after the origins of the different members

(Copenhagen, BRussels, Amsterdam) was formed in 1948 in Paris and is

considered a milestone in the development of abstract expressionism.

This avant-garde movement pursued complete freedom of colour and form,

basing their working method on spontaneity and experimentation.

This pursuit is of a similar extent to what Cobra WMO offers oil painters

when it comes to freedom of location, application and expression.

Cobra WMO offers freedom to make anything you want the way you want

to make it. Freedom to paint anywhere you like, freedom to experience

the sensation of oil painting, freedom to apply it in any way you prefer.

Cobra offers infinite freedom.

HowdoesCobrameettheenduser’sneeds?

Unique Buying Reasons

What does the end user want? In what unique way does Cobra meet this need?

Oil colour results without the use of solvents Cobra offers the most balanced range of WMO

geared to the artist’s level of experience. (in colour, auxiliaries and technical support) on an AQ level,

whereby the specific properties of oil paint are not compromised.

Wants to identify with a modern image. Cobra appeals to the modern artist due to its contemporary

colour palette, modern design and appropriate style of

communication.

Wants to continue developing and looks Cobra offers a platform where technical support, examples and

for support and practical advice. inspiration from Royal Talens can be found, but also where artists

can exchange experiences with one another.

Wants a stable and reliable product. Cobra colours have a uniform drying time and hardly any intrinsic

differences between the colours.

Is looking for a clear reference within the Cobra is the only WMO that combines an artist’s quality paint

technique in the absence of a standard. with a comprehensive range of technical support.

Wants to be able to use the right colours easily. All Cobra tubes have a true to life colour sample that covers

a large part of the label. The customer buys the colour instead

of the tube.

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9

Support

Cobra is supported by Royal Talens in three areas:

Live Master classes, training shop staff, visits to academies

Online Technical explanation through film, up-to-date FAQs, Forum, Gallery, etc.

In store Brochures, flyers, colour charts, etc.

LiveArtists selected by Royal Talens will give demonstrations to artists, cultural centres and academies.

We also arrange master classes for teachers. With this train-the-trainer approach we can pass on our

Cobra philosophy and keep it vibrant.

Onlinewww.cobra.royal-talens.com is an experience website with a great deal of interactivity.

In addition to product information consumers can expect the following:

- Own exhibition space in Cobra Gallery;

- Following weblogs of well-known artists;

- Questions & answers possibilities;

- Tips and tricks during painting (with videos).

There is also a retail portal. As a reseller you can login here and have access to the following materials:

- Web2Print; an application with which reresellers make their own advertisements accompanied with

their own logo and company details incorporated in the Cobra corporate style;

- Display solutions;

- Video clips for training your shop personnel;

- This sales manual;

- Information on promotions and other relevant offers;

- Order forms.

In StoreSee page 20.

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Assortment

Product range: Colours 70 (40 ml, 150 ml aluminium tubes)

Auxiliaries 6 (9 SKUs)

Colour: 40 ml 150 mlNo. of colours Series 1 4 3

No. of colours Series 2 20 14

No. of colours Series 3 36 13

No. of colours Series 4 10

70 30

Series 1 contains blacks and whites

Series 4 contains the exclusive pigments (cadmiums, cobalts, chromium oxides)

35colours(50%oftheproductrange!)aremono-pigmented

+++PG17

4

668+++PY42

2

227+++PY42/PBk11

2

234

+++PR101/PBk11

2

403+++PBk9/PB15/PV19

2

708+++PBk9

1

701

+++PR101

2

411+++PR101

3

378

+++PW6/15/20/PBk11

3

800+++PW6/20/PR101

3

802

+++PY42

3

265+++PR101/PBk11

2

409+++PY42/PBk11

3

408

+++PW6/20/PR101

3

803

The colours illustrated correspond with the real colours as much as possible.

+++PB29/PB15

3

512

+++PY154

2

284+++PW7/PY154/PBr24

3

222

+++PR108

4

314

+++PW7/PG7/PY154

2

615

+++PY154/PO43

2

285

+++PV23/PR122

3

567

+++PB27

3

508

+++PY154

2

283+++PY128

3

272

+++PW7/PO43/PBr24

3

224+++PY154/PO43

2

266

+++PW7/PB29/PV23

3

548+++PV23/PR122

3

568

+++PG7/PY110

3

623+++PG7/PY110/PR264

3

620+++PG7/PY154

3

619

+++ PW7/PB29/PBk9

2

562

+++PY35

4

271

+++PR108

4

306

+++PO20

4

211

+++PR254/PR264

3

345+++PR176

3

318

+++PB15/PW7

2

535+++PB15

3

570+++PB15/PW7

2

572

Titanium whiteZinc white

Pyrrole red lightCadmium red lightVermilion

Chromium oxide green

Ultramarine Cobalt blue Cobalt blue (ultram.)

Yellow ochre

Permanent yellow medium

Indian yellow Naples yellow light

Persian rosePrimary magenta Madder lake

Phthalo turquoise blue

Turquoise blue Yellowish green

Raw sienna

Vandykebrown Payne’sgrey Ivory black

Cadmium yellow lemon Permanent lemon yellow Primary yellow

Transparent red medium

Cadmium red medium

Pyrrole red

Violet

King’sblue

Phthalo greenEmerald greenPermanent green light

Cadmium yellow deep

Naples yellow deep

Permanent yellow deep

Permanent red violet light

Permanent red violet

Prussian blue Cerulean blue

Light oxide red Burnt sienna Transparent oxide red

Lamp black Silver Light gold

Permanent yellow light

Transparent yellow medium

Naples yellow redPermanent orange

Blue violetPermanent blue violet

Sap green Olive greenPermanent green deep

Greyish blue

Cadmium red deep

Cadmium orange

Pyrrole red deep Carmine

Cerulean blue (phthalo)

Phthalo blue Primary cyan

Transparent oxide yellow

Burnt umberRaw umber

Deep gold

Titanium buff Cadmium yellow medium

Col. no. Colour name Price series Opacity Pigments 2105…. 2107….104 Zinc white 1 PW7 1040 1040105 Titanium white 1 PW6 1050 1050207 Cadmium yellow lemon 4 PY35 2070 210 Cadmium yellow deep 4 PY35/PO20 2100 211 Cadmium orange 4 PO20 2110 222 Naples yellow light 3 PW7/PY154/PBr24 2220 223 Naples yellow deep 3 PW7/PY154/PBr24 2230 224 Naples yellow red 3 PW7/PO43/PBr24 2240 227 Yellow ochre 2 PY42 2270 2270234 Raw sienna 2 PY42/PBk11 2340 244 Indian yellow 3 PY110 2440 254 Permanent lemon yellow 2 PY184 2540 2540265 Transparent oxide yellow 3 PY42 2650 266 Permanent orange 2 PY154/PO43 2660 2660271 Cadmium yellow medium 4 PY35 2710 272 Transparent yellow medium 3 PY128 2720 275 Primary yellow 2 PY184/PY154 2750 2750283 Permanent yellow light 2 PY154 2830 2830284 Permanent yellow medium 2 PY154 2840 285 Permanent yellow deep 2 PY154/PO43 2850 2850291 Titanium buff 3 PW7/PY42/PBk9 2910 2910303 Cadmium red light 4 PR108 3030 306 Cadmium red deep 4 PR108 3060 311 Vermilion 2 PO43 3110 3110314 Cadmium red medium 4 PR108 3140 315 Pyrrole red 3 PR254 3150 3150317 Transparent red medium 3 PR207 3170 318 Carmine 3 PR176 3180 330 Persian rose 2 PW7/PR202 3300 339 Light oxide red 2 PR101 3390 340 Pyrrole red light 3 PR254/PO43 3400 345 Pyrrole red deep 3 PR254/PR264 3450 3450369 Primary magenta 3 PV19 3690 3690378 Transparent oxide red 3 PR101 3780 389 Madder lake 2 PR264 3890 3890403 Vandyke brown 2 PR101/PBk11 4030 408 Raw umber 3 PY42/PBk11 4080 409 Burnt umber 2 PR101/PBk11 4090 4090411 Burnt sienna 2 PR101 4110 4110504 Ultramarine 2 PB29 5040 5040508 Prussian blue 3 PB27 5080 511 Cobalt blue 4 PB28 5110 512 Cobalt blue (ultram.) 3 PB29/PB15 5120 5120517 King’s blue 3 PW7/PB29 5170 5170522 Turquoise blue 3 PW7/PB15/PG7 5220 5220534 Cerulean blue 4 PB35 5340 535 Cerulean blue (phthalo) 2 PB15/PW7 5350 536 Violet 3 PW7/PR122/PV23 5360 5360548 Blue violet 3 PW7/PB29/PV23 5480 562 Greyish blue 2 PW7/PB29/PBk9 5620 565 Phthalo turquoise blue 3 PB15/PG7 5650 567 Permanent red violet 3 PV23/PR122 5670 5670568 Permanent blue violet 3 PV23/PR122 5680 570 Phthalo blue 3 PB15 5700 5700572 Primary cyan 2 PB15/PW7 5720 5720577 Permanent red violet light 3 PR202/PW7 5770 5770615 Emerald green 2 PW7/PG7/PY154 6150 6150617 Yellowish green 3 PG7/PY154 6170 618 Permanent green light 3 PG7/PY154 6180 6180619 Permanent green deep 3 PG7/PY154 6190 6190620 Olive green 3 PG7/PY110/PR264 6200 623 Sap green 3 PG7/PY110 6230 668 Chromium oxide green 4 PG17 6680 675 Phthalo green 3 PG7 6750 701 Ivory black 1 PBk9 7010 702 Lamp black 1 PBk9/PB29 7020 7020708 Payne’s grey 2 PBk9/PB15/PV19 7080 7080800 Silver 3 PW6/15/20/PBk11 8000 802 Light gold 3 PW6/20/PR101 8020 803 Deep gold 3 PW6/20/PR101 8030

70 ml 150 ml

transparent semi-transparent semi-opaque opaque

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Recognizable “C” on top.

Colour information: colour number, opacity, lightfastness.

Pay off: “Infinite freedom”

Large colour sample area.

Represents the real colour well.

Orange ribbon: “Made in the Netherlands”

and makes it extra noticeable on the shelf.

Aluminium tube;

Exudes quality and invokes associations with oil paint.

Packaging

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Auxiliaries

Mediums 24281091 Cobra painting medium 75 ml

24301091 Cobra painting medium 250 ml

24281092 Cobra glazing medium 250 ml

24301092 Cobra glazien medium 75 ml

24061087 Cobra painting paste 60 ml

24081087 Cobra painting paste 200 ml

Varnishes 95164103 Cobra varnish matt 400 ml

95164118 Cobra varnish satin 400 ml

95164102 Cobra varnish gloss 400 ml

- Well-balanced range

- Odourless varnish

Cobra auxiliariesWorking with Cobra is even more fun and easy with those mediums and varnishes that are especially

geared to (water mixable) oil paint techniques. Mediums affect the properties of the paint and are often

indispensable for a durable build-up of your painting. A varnish, for example, can protect a painting for a long time.

Cobra painting mediumIf you use painting medium the paint becomes smoother and fatter.

This allows the paint to be spread easily and the brush stroke to become

less distinct. Adding the medium does not affect the drying time.

It does, however, increase the degree of sheen and the durability of the

paint film. You can mix the medium with water and it can be applied in the

layered painting technique perfectly well. Cobra painting medium is based

on vegetable oil, synthetic resin and water.

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Cobra glazing mediumCobra glazing medium makes the paint flow better. The added amount affects

the degree of transparency. This technique – making coloured transparent

paint layers without a brush stroke – is referred to as glazing.

Cobra glazing medium is very fat and may only be applied in the last few layers

of a painting. The medium increases the degree of sheen and the durability of

the paint film, but does not affect the drying time of the paint. Cobra glazing

medium is based on vegetable oil. It can also be thinned with water.

Cobra painting pasteCobra painting paste is a colourless medium that can be mixed with water

mixable oil paint in any ratio.

The paste is as thick as the paint and can therefore be described as a water

mixable oil paint without any pigment. Cobra painting paste has various uses:

- Increasing the amount of paint

Painting paste can be mixed with water mixable oil paint in any ratio.

For example for impasto techniques (applying pure paint in thick strokes with

a painting knife) using the more expensive colours, you can increase the

amount of paint without there being any colour difference. The more paste you

add, the more transparent the paint becomes; depending on the type of pig-

ment, however, this will not or hardly be visible in thicker layers.

- Decreasing the colour intensity

The colour intensity of the paint will decrease as more painting paste is added.

This may be particularly important with the alla prima (wet-on-wet) technique

when mixing colours with a highly divergent colour intensity. By adding more

painting paste to a stronger colour, this becomes less prominent.

Cobra painting varnishesCobra varnish:

- offers protection against aging of the paint, dust, dirt and the like;

- gives the painting an even sheen;

- adheres well to the underlying paint layer ;

- does not turn yellow;

- does not crack;

- can be easily removed if necessary (also after many years).

Cobra painting varnishes, with the exception of the gloss varnish, are based on

synthetic resin, odourless white spirit and matting agents. There are three types

of varnishes in the Cobra range: matt, satin and gloss.

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Design packaging in line with the colour range:

16

Sets

21820505 Cobra starter set 5 x 40 ml

21820510 Cobra value pack 10 x 40 ml

21820511 Cobra gift set 10 x 40 ml + accessories

Starter set

Value pack

Gift set

Features&Benefits

Feature

Product range70 colour in 40 ml, 30 colour in 150 ml

Price Series

Use of exclusive pigments (cobalts, cadmiums, chromium oxides and transparent oxides)

21st Century identity product

Selective distribution

Made in The Netherlands

Wide range of communication to end users (flyers, brochures, posters, internet)

Product-ColourUsing the product results in an oil painting

Water mixable

Benefit Channel Partner

• Compact yet sufficient product range for an artist’s quality paint.• Wide choice in colours in more economic tube sizes.• Well-balanced product range carrying the most sold colours, based on an artist quality oil assortment.

• Further support of the artist’s quality image and more specialist knowlegde of the reseller -> more added value.

• Enhances the artist quality image of the shop Higher cash outlay and margin.

• Easy to sell as the next step in getting to “the real thing (oil painting)” without the usual disavantages.• Appealing and contemporary design creates a modern image that new oil painters prefer to identify with.

• Allows resellers to distinguish themselves by means of quality and added value.

• Enhances a reseller’s image of reliability• No negative effects when stories about production failures in China occur (i.e. Mattel).

• Massive support available for the reseller for his commercial activities to explain the concept as clearly as possible and be succesful with Cobra.

• Retailer can sell what will lead to whatever the end user wishes to achieve: the real thing (his own oil painting).

• Reseller can offer alternatives to banned products (ie. in academies) due to regulations and safety hazards.• Water mixable oil colours is the market most likely to expand in the next decade. Stepping in now makes the reseller future-proof.• Increasing demand for WMO; better serving your customers.• Autonomous growth in turnover without cannibalisation.

Benefit End User

• Is able to make a better choice based on lower or higher demand per colour, so more efficient purchasing.• Wide but comprehensive choice, not too many nuances that are limited or unclear.• Efficient composition of the product range enables a more attractive buying price.• Both traditional and modern colours available.

• More affordable basic colours.• Highlights the difference with higher qualities (cadmiums, cobalts).

• Work with proper artist quality features and products.• Users can choose between genuine cadmium shades or more economically priced alternatives within Cobra.

• Product appeals to painters that live and work here and now.

• End user can expect proper advice from skilled and trained staff at the moment of purchase.

• Guaranteed quality coming from years of experience, extensive R&D and in-depth knowledge of the product.• Produced at a reliable source (Royal Talens).

• Provides after sale support that end users indicated they needed.• Advantages of Cobra are clearly explained using different media.• Large quantity of information is available (colours, packaging and product-intrinsic specifications).

• Clear presence of brush strokes after drying as with oil colours.• Allows the artist to use specific techniques as if it were an oil colour.• By using Cobra the artist can make a genuine oil colour painting without the usual disadvantages.

• No solvents required when applying the paint• Brushes can easily be cleaned using soap and water.• Freedom in choosing where to paint - no harmful fumes.• Allow artists with an allergy to solvent to keep on producing oil paintings.• Faster drying time compared to regular oil colours.• Using water mixable oils reduces the carbon footprint and the quantity of toxic waste a painter produces.

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Versatile paint

35 mono-pigmented colors

Similar colour strength and consistency to traditional oil colours

Modern and up to date colour pallette

Uniform drying time amongst colours

Better product-intrinsic features compared to other suppliers

Interactive support is available

AuxiliariesComprehensive range of auxiliaries is part of the concept

Mediums do not contain hazardous solvents

All mediums are available in both small and large containers

Varnishes are odourless

Varnishes are not water based

Varnishes are available in spray can; gloss, satin or matt

PackagingThe label on the tube shows an accu-rate representation of the colour inside.

Specific Cobra cap

Orange vane is recurring element in communication

• Fresh look in the display.

• Reseller offers the best value to its customers.

• Reseller can offer this support to his customers at point of purchase, leaving the artist in trusted hands. • Support leads to more use and as a result to repeat purchases from the end user.

• Reseller offers a complete solution in one brand.

• Less dangerous goods in a shop.

• Offer more value and choice to the end users.• Comprehensive and compact range; no unnecessary items that will not sell.

• Great feature to sell varnish on.

• Offer customers a wide choice based on their own personal preferences.

• More shelf power by stronger presentation (we sell colour, not tubes).

• Increased recognizability of the Cobra section.

• Allows artists to use a wide range of techniques; from water colour washings to specific oil colour features.

• Clean mixing.

• User will not experience a drop in quality; colour will be according to expectation.

• Less need for mixing more contemporary colours.

• All colours can be expected to behave similarly.

• Buy superior product features at a reasonable price point.• Available test results provide more confidence at the first time purchase.

• Users can get information and inspiration through a wide range of comprehensive videos which can be watched or downloaded from the Web and will be regularly updated.• A summary of these videos, along with key illustrations, can be downloaded and printed for offline use during painting. No need to operate a computer when painting.

• Users can adjust colour specifications to their own specific needs using painting medium, glazing medium or painting paste.• Dedicated WMO varnish is available in gloss, matt and satin.

• Freedom to use it anywhere they please.• Solvent allergy does not stop the ability to make oil paintings.

• Freedom of choice between more economic purchases or smaller quantities.

• No nasty fumes when applied.

• Although this seems to be not in line with the Cobra water mixable principle, this choice was made because water-based varnishes need more agressive solvents to be removed than these types.

• Select the varnish type you prefer. The use of spray cans is perceived as convenience.

• Clear representation of the colour - what you see is what you get.

• Easier to recognize the Cobra tubes amongst other types of paint.

• Easy to recognize Cobra in the shop.• Enhances the quality proposition (Made in NL by Royal Talens).

Feature Benefit Channel Partner Benefit End User

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Cobra and other sellers of water mixable oil colours

Laboratory test

Thin Cleaning Durability Pigmentation Brush stroke water brush paint film

W&N Artisan ++ +/□ + ++ □

Holbein Duo Aqua Oil ++ + +/□ + +/□

Lukas Berlin ++ ++ □ □ □

Cobra ++ ++ ++ ++ ++

++ = very good + = good +/□ = fair □ = bad □□ = very bad

Blind test among end usersWe have had our Cobra formula blind tested with three of our competitors during which the following was tested:

consistency of the paint, degree of water mixability, degree of pigmentation and ease of cleaning with soap and

water. Below are two striking results.

Which quality do you think has the finest pigmentation?

Cobra 57%

Lukas Berlin 0%

Holbein Duo Aqua Oil 21%

W&N Artisan 21%

Explanation: the colour intensity of a pigment determines how much of this pigment is needed to achieve a certain

colour concentration. Furthermore, the grinding of a pigment affects the tinting strength of the paint. Pigments are

ground in a binder. The finer the grinding, the greater the colour intensity.

With which paint on the whole did you enjoy painting most?

Cobra 57%

Lukas Berlin 0%

Holbein Duo Aqua Oil 7%

W&N Artisan 36%

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POS materials

Cobrawatermixableoilcolour-colourcard- 70 original colour samples

- Sturdy quality paper (350 g / m2)

- Size: 30 x 63 cm, folded to A4

- Art. no. 88390030

Cobrawatermixableoilcolour-brochure- 36 page brochure

- Consists of complete information on:

Cobra paint

Painting techniques

Use of auxiliaries

Colour mixing

Grounds and brushes

Etc.

- Printed on sturdy paper

- Expandable colour card

- Packed per 10 pcs.

- Art. no. 88390014

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Cobrawatermixableoilcolour–flyerleaflet- Expandable flyer; size 21 x 50 cm; folded to 21 x 10 cm

- Including colour card

- Packed per 25 pcs.

- Art. no. 88390024

Cobra water mixable oil colour – sample tube- 10 ml Pyrrole red (315)

- Luxury packed, incl. booklet with colour card

- Multilanguage

- Art. no. 88009023

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Cobra water mixable oil colour – display carrousel- Suitable to hang in 45 cm wooden display unit

- Also available in stand alone version (if no 45 cm display is available)

- Colour card consisting of 70 real canvasses painted with original Cobra paint

Shows level of opacity

Pure Cobra paint

Cobra paint mixed with white

- Eye catcher in display

- Leaflet holder included

- Samples of all Cobra auxiliaries

- Art. no. carrousel 88009019

- Art. no. foot (if no 45 cm display is available) 88009020

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Cobra water mixable oil colour – colour strip set- Every set contains colour strips for 40 ml, 150 ml and auxiliaries assortment

- Colour names are included

- Purpose per auxiliary is included

- Colours are ranked by colour shade, not by number

- Additional positions for titanium white 105 and lamp black 702

- Art. no. 88009017

Cobra water mixable oil colour – display header- Suitable to place into wooden display system

- Available in two sizes: 44,5 cm and 89,0 cm

- Art. no. 44,5 cm: 88009021

- Art. no. 89,0 cm: 88009022

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Display solutionsThe Cobra range is suitable for various display solutions. All possibilities are based on the Royal Talens wooden

display system. Below are three configurations:

Article group Number of colours Components required

Cobra auxiliaries 14 facings 88009022 Cobra header 89 cm

Cobra water mixable

oil colour 40 ml 70 (72 facings*) 2 Wooden cabinets 45 cm

(left & right)

Cobra water mixable

oil colour 150 ml 30 (36 facings**) 4 x 88008961 Shelf rack tube 40 ml

3 x 88008999 Shelf rack tube 150 ml

1 x 88008019 Union shelf / base 89 cm

2 x 88007176 Back panel 44,5 cm

1 x 88007009 Wooden shelf 89 cm

1 x 88009020 Cobra colour chart

88009019 Carrousel

88009020 Foot

1 x 88009017 Cobra colour strip set

* extra facings: place titanium white 105 ** 105 + 702 3X


Cobra auxiliaries 7 facings 88009021 Cobra header 44,5 cm

Cobra water mixable

oil colour 40 ml 70 (72 facings*) 88007005 Wooden cabinet


88009019 Cobra colour chart

* extra facing; extra (carrousel)

titanium white 105 1 x 88009017 Cobra colour strip set

* extra facings: extra titanium white 105


Cobra auxiliaries - 88009021 Cobra header 44,5 cm

Cobra water mixable

oil colour 150 ml 30 88007005 Wooden cabinet


88009019 Cobra colour chart

(carrousel)

1 x 88009017 Cobra colour strip set

RecommendedRetailPricelist(EU)

Art. no. No. of colours RRP* Bundle

2105...0 Serie 1, 40 ml 4 € 6,95 3

Serie 2, 40 ml 20 € 7,75 3

Serie 3, 40 ml 36 € 9,95 3

Serie 4, 40 ml 10 € 14,95 3

2107…0 Serie 1, 150 ml 3 € 14,75 1

Serie 2, 150 ml 14 € 16,45 1

Serie 3, 150 ml 13 € 19,95 1

21820505 Cobra starter set 5 x 40 ml € 40,00 1

21820510 Cobra value pack 10 x 40 ml € 70,00 1

21820511 Cobra gift set 10 x 40 ml + acc. € 82,00 3

24281091 Cobra wmo painting medium 75 ml € 6,55 5

24301091 Cobra wmo painting medium 250 ml € 13,55 1

24281092 Cobra wmo glazing medium 75 ml € 6,55 5

24301092 Cobra wmo glazing medium 250 ml € 13,55 1

24061087 Cobra wmo painting paste 60 ml € 8,60 3

24081087 Cobra wmo painting paste 200 ml € 18,00 1

95163103 Cobra wmo varnish matt 400 ml € 14,45 6

95163118 Cobra wmo varnish satin 400 ml € 14,45 6

95163102 Cobra wmo varnish gloss 400 ml € 14,45 6

* subject to change

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ROYAL TALENS, P.O. Box 4, 7300 AA, Apeldoorn, the Netherlandswww.cobra.royal-talens.com

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