coast 2 coast slide show

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FA102a, Research, Product Proposal and Brand Development

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FA102a, Research, Product Proposal and Brand Development

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Assignment 01 / Research

“The Deal With The Hyperloop”http://waitbutwhy.com/2015/06/hyperloop.html

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Assignment 01 / Research

The Hyperloop could bring people from Los Angeles to San Francisco in about a half hour- on the ground. -Tim Urban

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This technology is far from revolutionary, as it is mocked for being a low aspiration in comparison to other high speed trains. waitbutwhy.com/minis

Assignment 01 / Research

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California also reports this project to be very expensive. waitbutwhy.com/minis

Assignment 01 / Research

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Instead, lets think bigger

The need for a hyper train from New York to Los Angeles is ever growing in the global and domestic economy, and by investing time and resources into that, it will open the doors to may other endeavors as alternatives to flying.

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Abstract Poster

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Persona #1• Nancy Gutiassian, 27Fashion Stylist, her job requires that she be in Los Angeles and New York often due to her clientele. She has had to say no to many events and opportunities due to the amount of time it takes to travel from Los Angeles to New York. She loves the fact that she gets to travel often for her job, and loves meeting new people. She does not like the slow tedious process of flying as it is today. She is the stylist for singers, and also an event planner. This job is very hectic, and she likes that, but would love to there to be a device that allowed for her to take on more jobs without being limited by the time it takes to travel. The burdens of travel time and costs annoy and get in the way of her job as well as social life. She enjoys healthy eating, to keep up with her very fast paced life.

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Persona #2

Kenny Ortiz, 56• Kenny is a music producer, who also has clients in

New York and Los Angeles. The job of traveling between cities would be a lot less stressful if it didn’t take so long. His job requires being in two different studios, one in New York and on in Los Angeles. He enjoys getting to spend time with his friends and co workers in both cities, and if there were the Hyperloop connecting the two cities, he would have more downtime for that to be a possibility.

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Persona Poster

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Source for Brand Character Words

Billy Joel Eminem

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Brand Character Diagram Persona Tone Excitable Fast-Paced Honest Modern Reliable Organized Ambitious Elite Language Purpose Trustworthy Accomplish goals Superhuman Provide Advantage You can do it Save Time Achieve Open Doors

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Naming Process

Options: Bi-traveler X (could imply the travelers sexuality)Speedtube X (could imply drug use)Tube-Setting X (like jet setting, but if you have to explain it, odds are it wont be understood) Coast2Coast ✔ Has a good ring to it, and accuratly represents the products service

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Final Product/Service Name

Coast2Coast was derived from the implication that the product would provide access to travel from coast to coast without the burden of time passing that is part of traveling via plane.

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Photos used for the three second clip

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Screenshots

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