coalition presence
DESCRIPTION
This workshop was part of the Social Media Tract for Coalitions at CADCA's Mid Year Training Institute, July 2011. For more information on CADCA go to http://www.cadca.org and for more on the beginning discussion about the workshop see http://technologyinprevention.blogspot.com/2011/07/power-of-presence.htmlTRANSCRIPT
A Social Media Formula for Coalition Presence
CADCA’ Coalition Mid Year Training InstituteJuly 24-28, 2011
P=SMC2
Presence =
Social MediaCommunications 2
Learning Objectives
1. Define Presence2. Map Community
Partners/location3. Design to close the gap
(online/offline)4. Formula for Presence
What have we learned so far?
Presence
We create the technology and then …
the technologycreates
us!
Look familiar?
Everything old is new again?
Mass Media Social Media
Expert to Audience
Networked Expertise
Broadcast Interact
Content to People People to People
Outreach Engage
Impressions AnalyticsBOTH + AND
Where are you?
7 Steps to Presence
1. Know thyself2. Know thy community 3. Listen deep & wide4. Be Present5. Design for Interaction6. Develop a routine7. Track, measure, learn
Know Thyself
Step 1
Assessment
Our coalition is
all about ….
1. Vision
2. Mission
3. Goals
Communications
Social Media
Social Media Audit
What struck you about the audit?
Know Thy Community
Step 2Assessment
Where’s your coalition active in the community?
Where’s your coaliton..
…Online?
Coalition Presence
Website
Face-book
Blog
Brainstorm
Mapping Presence
Digital
Now for some ..
Diggin’
Mapping Presence
Where?Who?
www.website.org
www.website.org
www.website.org
www.website.orgwww.website.orgwww.website.org
www.blog.org
www.blog.org
www.blog.orgwww.blog.org
Facebook URL
Facebook URL
Facebook URL
Facebook URLFacebook URL
YouTube
YouTube
Flickr
TWO DISCOVERIES
1. Whether having a presence in any of these places makes sense?
2. Where to track and follow your coalition members or partner agencies?
To what degree?
Now what? So,
Listen
Step 3Assessment
Why do we listen?• Be informed • Understand • Engage • Interact• Learn • Know
What are we listening for?
• How the community thinks• What are community
values• Where do people go for
info • What’s being said• Where are the
conversations happening
Formula for listening online?
+ >
do you get started with
So, how
Live demo
http://alerts.google.com
New design
http://alerts.google.com
Type of Search
How often?
Volume?
Your Email
Volume?
Click Create
Listening Tracking - Source
CoalitionProviderAgency/Org Main Stream MediaIndividual
Listening Tracking - Sentiment
PositiveNegative
Neutral
RSS Reader for Subscriptions
Then what?
Be Present
Step 4
Capacity Building
How many utensils & containers does it take to make dinner?
Social Media FormulaCreate Your
How do we pick our tools?
Coalition Presence
Your
forSetting Up
Profile
5 Tips
1. Simple
3. Memorable2. Short
Your Name Online
Brand your Presence
Custom Background
Coalition Bio & URL
Your Turn
1. A Name?2. Logo or Icon?3. Ideas for a background image?4. A Coalition bio?5. Home or landing page?
Design forInteraction
Step 5
Planning
Social media is bigger than the message
It is the interaction …
With PEOPLEAbout your MESSAGEAnd their RESPONSEAll the TIMEThrough many CHANNELS
Give ‘em something to talk aboutV interesting
Listen 2Learn
NudgeNibble &
MoreShow THAN
Tell
Relationships …
… make media social!
RTLike
“Friend”Follow
Share
Update
TweetDigg
Text
Comment
Provide Promote Inform Disseminate DistributeMarket
MessageNoticeConnectSpark Nudge Invite Draw Entice Click
Leads toLikeFollow FriendUpdateRateReviewComment
and ActionsDiscuss
ShareDiggText
Tweet Check-in
Join
PracticePracticePractice
Develop aRoutine
Step 6
Implementation
Establish an Editorial Calendar
Editorial CalendarCategory
Topic Date Due
Author
Post Date
Status
RRW The story
9/05 Beth 10/2-8
Coalition Event
RRW Event
9/26 David? 10/9-15
Families For Parents
9/12 Allen 10/16-22
Schools RRW Tools?
9/19 Alex 10/22-30
Coalition Event
Abt Event
10/21 David 10/28
Editorial CalendarCategory
Topic Date Due
Author
Post Date
Status SoMe
RRW The story
9/05 Beth 10/2-8 ☐Twitter☐ FB
Coalition RRW Event
9/26 David? 10/9-15 ☐Twitter☐ FB
Families For Parents
9/12 Allen 10/16-22 ☐Twitter☐ FB
Schools RRW Tools?
9/19 Alex 10/22-30 ☐Twitter☐ FB
Coalition Abt Event
10/21 David 10/28 ☐Twitter☐ FB
Your Turn
Coalition PresenceWebsite
Face-book
Blog
Meetings
Trainings
Events
Conferences
Articles
ReportsStories
EditorialData
Weaving PresenceWebsite
Face-book
YouTube
Bit.ly
Blog
Flickr Twitter
Coalition PresenceWebsite
Face-book
YouTube
Bit.ly
Blog
Flickr Twitter
Meetings
Trainings
Events
Conferences
Articles
ReportsStories
EditorialData
Guidelines & Policies
If you make a mistake …
Apologize, genuinelyMove on.
Track, measure & Learn
Step 7
Evaluation
Ways to measure Social Media?
KD Paine Measuring Engagement is Just Another Term for Measuring Relationship http://bit.ly/bD28Et
Analytics
SurveysContent Analysis
# InteractionsLikes
CommentsWall Posts
Post Quality
WhatQuestionsdo you have?
7 Steps to Presence
1. Know thyself2. Know thy community 3. Listen deep & wide4. Be Present5. Design for Interaction6. Develop a routine7. Track, measure, learn
"Social media isn’t just about new widgets and gadgets ... It’s about a …fundamental shift in communications, community building and decision making.
To succeed in the 21st century, you need to know what this is all about, and how you can align your work in this new era."
--Lisa Colton, Darim
Photo CitationsEinstein website http://www.hetemeel.com/einsteinform.phpCampfire http://www.flickr.com/photos/wili/233621595/ Second Life group http://www.flickr.com/photos/librarydao/157736071/ David Wilcox, Designing for a Civil Society describes network structures
(creative commons) Source photo: http://farm1.static.flickr.com/73/180244645_b652a06295.jpg Source: http://www.flickr.com/photos/55524309@N05/5378321210 Photo Source: http://farm4.static.flickr.com/3623/3626223553_6c617f767a.jpg Source: http://www.flickr.com/photos/93841400@N00/4084963522Source: http://www.flickr.com/photos/40645538@N00/3370498053 Google images: http://www.vam.ac.uk/images/image/25882-small.jpg
References & Resources Netvibes at http://www.netvibes.comA Coalition Social Media Communications Audit
http://technologyinprevention.wikispaces.com/file/view/SoMeCommAuditCoy.doc
Effective Profile advice from Rosita Cortez http://www.rositacortez.com/social-media-101/twitter/creating-an-effective-twitter-profile/
The Social Media Periodic Table, Jason Verhoosky on the CADCA SoMe Wiki listed below
Drive by RSA Animate YouTube Video http://www.youtube.com/watch?v=u6XAPnuFjJc
Circles of San Antonio Coalition YouTube Channel http://www.youtube.com/user/CirclesofSA
DanversCARES http://danverscares.org/CADCA Institute Social Media Primer http://www.cadca.org/somewikiCoalition Social Media Guidelines Sample
http://technologyinprevention.wikispaces.com/file/view/CCSoMeGuidelines.docx
This presentation is licensed under CREATIVE COMMONS.This means you can use it, or parts thereof, as long as appropriate attribution is given and your resulting product is made available under this same license. The license prohibits using this presentation for commercial purposes. A list of citations and links is included for your reference and use. Please cite all creative commons photos to the original source.
Suggested Attribution: Source: LaDonna Coy, with Jason Verhoosky, Sue Stine and Tom Workman for the CADCA Mid-Year Training Institute, Social Media Track, July 25-28, 2011, Anaheim, CA