Mail Newspapersand The Coach Tourism Council

OUR PORTFOLIO

Source: NRS PADD Print and digital April 12 - March 13 plus comScore March 13

The full Mail portfolio reaches an audience of 20.9 million.

Equivalent to 41% of the GB population.

THE UK’S LARGEST ‘NEWSBRAND’

20.9m

17.4m 13.3m

Source: TGI Clickstream GB 2012 Q4 (Jul’11 - Jun’12) Read the print version almost always or quite often (Monday - Sunday) or visited MailOnline in the past week

Mail newspapers

News International Mirror Group

Source: NRS PADD January - December 2012 (monthly reach) figures for The Sun exclude The Sun on Sunday

UK travel advertising market share

Source: NMR May 2012 - April 2013

IND6%TMS

9%

GUA10%

DTL12%

SUN9% DMR

9%

DEX17%

DML27%

Daily market

OTHERS10%

SMR18%

OBS6%

STEL9%

STMS14%

PPL5%

SEX15%

TMOS24%

Sunday market

Mail readers spend a staggering

£4.4 billion

on UK holidays!

Source: TGI GB 2013 Q2 (January 2012 - December 2012)

During the past 12 months...

Source: TGI GB 2013 Q2 (January 2012 - December 2012)

Mail readers have taken 13.4 million UK holidays!

3 million have stayed in a UK hotel!

2.3 million have visited a National Trust property!

400,000 have travelled by ferry!

479,000 have been on a coach tour!

Mail readers take more holiday/short break coach tours than any other newspaper group

Source: TGI GB 2013 Q2 (January 2012 - December 2012)

Mail Group Mirror/People group Sun Group Express Group Telegraph Group Times Group Star Group Gua/Obs Group Indy Group

1%2%

3%4%

8%9%

17%18%

25%

21% use coach purely to travel to and from their holiday destination.

The survey

1,484 respondents660 Mail newspaper consumers

Questions!

Have you ever been on a coach holiday?

If not, why not?

When did you last go?

Who do you go on holiday with?

How much did the holiday cost?

How do you book?

”“Went on singles special with quality accommodation and coach and met similar lady who then travelled with me all the way. We went to Austria and it was brilliant.

”“We went on a three day trip to the Lake District. The hotel was lovely and we had breakfast and an evening meal included. I went with my mum and my son.

26%

Our readers, your audience

Base: Source Coach Survey April 2013: UK population (1484) Mail Readers (657)

Mail readers GB populationvs

63%

39%

22%

58%

34%

21%

17%

taken some form of coach travel

taken a day trip by coach

taken short trip by coach

taken an escorted coach tour

Reaching your market - 1 in 4 have been on a coach trip/holiday in the last 12 months

Base: Source Coach Survey April 2013: Mail Readers who have been on a coach holiday/tour/trip (429) When did you last go on a coach trip /holiday?

Last 12 months Over a year but less than two Over two years but less than five Five years ago or longer

39%

19%15%

26%

Most likely to go away with spouse/partner

Base: Source Coach Survey April 2013: Mail Readers who have been on a coach holiday/tour/trip (426) Who did you go with?

Spouse/Partner63%

Family23%

Friend18%

Group of friends16%

On my own6%

Social Group4%

Most like about coach travel

Everything organised for you

Value for money Stress free

New and interesting things to see

Ability to travel multiple destinations

Base: Source Coach Survey April 2013: Mail Readers who have been on a coach holiday/tour/trip (429) Which of the following, if applicable , do you like most about a coach holiday/tour/trip?

60% 57% 54%

53% 50%

And why they choose?

Someone else driving

Local pick-ups

Everything is organised

Convenience

Service of the driver/guide

No airport queuing or security issues

No hidden costs

No weight restrictions on luggage

Trust the coach companies

I prefer this form of transport 16%

22%

29%

35%

37%

44%

46%

57%

61%

68%

Base: Source Coach Survey April 2013: Mail Readers who have been on a coach holiday/tour/trip (429) What are the reasons behind choosing a coach holiday/tour/trip?

What appeals for a coach holiday/tour?

Base: Source Coach Survey April 2013: Mail Readers who have been on a coach holiday/tour/trip (429) Which of the following coach holiday tours appeals to you?

European destinations57%

British cities43% Historic places

43%

Lakes and mountains42%

Scenic tours40%

British Countryside38%

Seaside resorts35% Cultural tours

26%

Markets and shopping26%

Adventure17%

Themed tours17%

And what appeals for a day/overnight trip...

City tour55%

Theatre/shows/concerts

45%

Historic places44%

Attractions33%

National Trust properties

29%Places of

cultural heritage41%

Seaside resorts44%

Base: Source Coach Survey April 2013: Mail Readers who have been on a coach holiday/tour/trip (429) Which, if any, of the following types of coach trips (i.e. day trip/overnight stay) appeals to you?

Shopping trips33% Sport events

9%

Favourite destinations

Base: Source Coach Survey April 2013: Mail Readers who have been on a coach holiday/tour/trip (429) Thinking about coach holidays/tours you have taken, where did you go?

Europe 60%

England 59%

Scotland 23%

Wales 13%

Eire 4%

Northern Ireland 4%

Readers spend more on escorted tours!

Base: Source Coach Survey April 2013: Mail Readers who have taken a coach holiday (147) or escorted tour (146) And thinking about your last holiday how much did it cost per person?

Less than £250 £251 - £500 £501 - £750 £751 - £1,000 £1000 plus

14%

9%

13%

29%

14%

1%

7%6%

38%

34%

Coach Holidays Escorted Tours

Average spend

Mail readers

UK population

Coach holiday Escorted tours

£345 £638

£312 £613

Yes, day trip Yes, short-break Yes, coach holiday Yes, escorted coach tour

18%

12%

32%

23%

And they are looking to book again...

Base: Source Coach Survey April 2013: Mail Readers who have been on a coach holiday/tour/trip (429) Would you go on a coach holiday/tour/trip again? Base All who would go again (264) Are intending to go in the next 12 months?

44% are intending to go in the next 12 months

Base: Source Coach Survey April 2013: Mail Readers who have been on a coach holiday/tour/trip (429) Thinking about coach holidays/tours, which of the following statements do you agree with?

would recommend going on a coach holiday/tour45%

would recommend going on a day trip by coach49%

Why don’t some people go on a coach holiday?

Base: Source Coach Survey April 2013: Why have you never been on a coach holiday/escorted tour/trip? (149)

Prefer other forms of transport

29%Too restrictive, not

enough free time

29%Uncomfortable

20%

Not for people like me

19%Too organised

17%

Base: Source Coach Survey April 2013: Mail Readers Would consider a coach holiday/tour/trip(102)

16 % have never been, but would consider...

1.3 million readers

And here’s what would encourage them...

76%Comfort on board

Base: Source Coach Survey April 2013: Mail Readers Would consider a coach holiday/tour/trip(102)

75%The right price

70%Modern coaches

and facilities

64%Local pick-up

points

61%Flexible itinerary

Having been, they would like...

Leg room

Comfort

Better toilets

On-board WIFI

Better accommodation

Food and drink

Choice of destination

personal TVs

More local pick-ups

Safety procedures 9%

23%

26%

26%

30%

31%

39%

40%

43%

59%

Base: Source Coach Survey April 2013: Mail Readers who have been on a coach holiday/tour/trip (429) What, if anything would you like to see improved about coach travel?

”“On Saturday we went to Stonehenge. It was a positive experience. It is always inconvenient doing the pickups and drop offs but it is a chance to do the crossword and read the newspaper.

”“I love the fact of being somewhere

different each night, I love touring Europe, I hate the squashed leg room, take out a row of seats and give everyone a bit more room. We often book tours that take people from other countries so we meet many cultures on the bus and off.

When are they booking their coach holidays?

Base: Source Coach Survey April 2013: Mail Readers who have taken a coach holiday (147) or escorted tour (146) How long before your coach holiday /tour did you book?

Less than amonth 1-2 months 3-6 months 7-12 months

7%

47%

16%

9%6%

46%

21%18%

Coach Holidays Escorted Tours

On average, our readers use three sources when researching their coach holiday/tour...

Base: Source Coach Survey April 2013: Mail Readers who have been on a coach holiday/tour/trip (429) Where do you !nd out about coach holidays/tours/trips?

43%Websites Local newspapers

34%Coach company

websites

33%

Agent

25%National

Newspapers

24%

And how are they booking...

Base: Source Coach Survey April 2013: Mail Readers who have been on a coach holiday/tour/trip (429) How do you book your holiday/tour/trip?

60%

59%

23%

4%

A typical Mail coach holiday taker...

•Most likely to go with their partner.

•They like everything organised and someone else driving.

•They use the Mail as one of their sources of information.

•Europe and England are their top destinations.

•They like a city tour for their day trips.

•A high proportion are looking to book in the next 12 months.

•They like to talk about it and are not afraid to give their opinion!

In summary

Base: Source Coach Survey April 2013: Mail Readers who have been on a coach holiday/tour/trip (429) How do you book your holiday/tour/trip?

Mail Newspapers no.1 for coach holidays

No.1 national marketplace tailored for you Continued editorial support

And don’t forget 1.3 million are considering a coach holiday!