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We carried out bespoke research for the Coach Tourism Council UK to find out our readers attitudes to Coach Holidays and short-breaks. The results were then presented to the Coach Tourism Council AGM.

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  • 1. Mail Newspapersand The Coach Tourism Council
  • 2. OUR PORTFOLIOSource: NRS PADD Print and digital April 12 - March 13 plus comScore March 13The full Mail portfolio reaches an audience of 20.9 million.Equivalent to 41% of the GB population.
  • 3. THE UKS LARGEST NEWSBRAND20.9m17.4m 13.3mSource:TGI Clickstream GB 2012 Q4 (Jul11 - Jun12)Read the print version almost always or quite often(Monday - Sunday) or visited MailOnline in the past weekMail newspapersNewsInternationalMirror GroupSource: NRS PADD January - December 2012 (monthly reach) figures for The Sun exclude The Sun on Sunday
  • 4. UK travel advertising market shareSource: NMR May 2012 - April 2013IND6%TMS9%GUA10%DTL12%SUN9% DMR9%DEX17%DML27%Daily marketOTHERS10%SMR18%OBS6%STEL9%STMS14%PPL5%SEX15%TMOS24%Sunday market
  • 5. Mail readers spend a staggering4.4 billionon UK holidays!Source: TGI GB 2013 Q2 (January 2012 - December 2012)
  • 6. During the past 12 months...Source: TGI GB 2013 Q2 (January 2012 - December 2012)Mail readers have taken13.4 million UK holidays!3 million have stayedin a UK hotel!2.3 million have visiteda National Trust property!400,000 havetravelled by ferry!479,000 have beenon a coach tour!
  • 7. Mail readers take more holiday/short breakcoach tours than any other newspaper groupSource: TGI GB 2013 Q2 (January 2012 - December 2012)Mail Group Mirror/People group Sun Group Express Group Telegraph Group Times Group Star Group Gua/Obs Group Indy Group1%2%3%4%8%9%17%18%25%21% use coach purely to travel to and from their holiday destination.
  • 8. The survey1,484 respondents660 Mail newspaper consumers
  • 9. Questions!Have you ever been on a coach holiday?If not, why not?When did you last go?Who do you go on holiday with?How much did the holiday cost?How do you book?
  • 10. Went on singles special with qualityaccommodation and coach and met similarlady who then travelled with me all the way.We went to Austria and it was brilliant.We went on a three day trip to the LakeDistrict. The hotel was lovely and we hadbreakfast and an evening meal included.I went with my mum and my son.
  • 11. 26%Our readers, your audienceBase: Source Coach Survey April 2013: UK population (1484) Mail Readers (657)Mail readersGBpopulationvs63%39%22%58%34%21%17%taken some form of coach traveltaken a day trip by coachtaken short trip by coachtaken an escorted coach tour
  • 12. Reaching your market - 1 in 4 have been on acoach trip/holiday in the last 12 monthsBase: Source Coach Survey April 2013: Mail Readers who have been on a coach holiday/tour/trip (429)When did you last go on a coach trip /holiday?Last 12 months Over a year but less than two Over two years but less than five Five years ago or longer39%19%15%26%
  • 13. Most likely to go away withspouse/partnerBase: Source Coach Survey April 2013: Mail Readers who have been on a coach holiday/tour/trip (426)Who did you go with?Spouse/Partner63%Family23%Friend18%Group of friends16%On my own6%Social Group4%
  • 14. Most like about coach travelEverythingorganised for youValue for money Stress freeNew and interestingthings to seeAbility to travelmultiple destinationsBase: Source Coach Survey April 2013: Mail Readers who have been on a coach holiday/tour/trip (429)Which of the following, if applicable , do you like most about a coach holiday/tour/trip?60% 57% 54%53% 50%
  • 15. And why they choose?Someone else drivingLocal pick-upsEverything is organisedConvenienceService of the driver/guideNo airport queuing or security issuesNo hidden costsNo weight restrictions on luggageTrust the coach companiesI prefer this form of transport 16%22%29%35%37%44%46%57%61%68%Base: Source Coach Survey April 2013: Mail Readers who have been on a coach holiday/tour/trip (429)What are the reasons behind choosing a coach holiday/tour/trip?
  • 16. What appeals for a coach holiday/tour?Base: Source Coach Survey April 2013: Mail Readers who have been on a coach holiday/tour/trip (429)Which of the following coach holiday tours appeals to you?Europeandestinations57%British cities43% Historic places43%Lakes and mountains42%Scenic tours40%British Countryside38%Seaside resorts35% Cultural tours26%Markets and shopping26%Adventure17%Themed tours17%
  • 17. And what appeals for a day/overnight trip...City tour55%Theatre/shows/concerts45%Historic places44%Attractions33%National Trustproperties29%Places ofcultural heritage41%Seaside resorts44%Base: Source Coach Survey April 2013: Mail Readers who have been on a coach holiday/tour/trip (429)Which, if any, of the following types of coach trips (i.e. day trip/overnight stay) appeals to you?Shopping trips33%Sport events9%
  • 18. Favourite destinationsBase: Source Coach Survey April 2013: Mail Readers who have been on a coach holiday/tour/trip (429)Thinking about coach holidays/tours you have taken, where did you go?Europe 60%England 59%Scotland 23%Wales 13%Eire 4%Northern Ireland 4%
  • 19. Readers spend more on escorted tours!Base: Source Coach Survey April 2013: Mail Readers who have taken a coach holiday (147) or escorted tour (146) Andthinking about your last holiday how much did it cost per person?Less than 250 251 - 500 501 - 750 751 - 1,000 1000 plus14%9%13%29%14%1%7%6%38%34%Coach Holidays Escorted ToursAverage spendMail readersUK populationCoach holiday Escorted tours345 638312 613
  • 20. Yes, day trip Yes, short-break Yes, coach holiday Yes, escorted coach tour18%12%32%23%And they are looking to book again...Base: Source Coach Survey April 2013: Mail Readers who have been on a coach holiday/tour/trip (429)Would you go on a coach holiday/tour/trip again? Base All who would go again (264) Are intending to go in the next 12 months?44% are intending to goin the next 12 months
  • 21. Base: Source Coach Survey April 2013: Mail Readers who have been on a coach holiday/tour/trip (429)Thinking about coach holidays/tours, which of the following statements do you agree with?would recommend goingon a coach holiday/tour45%would recommend goingon a day trip by coach49%
  • 22. Why dont some people go on a coach holiday?Base: Source Coach Survey April 2013: Why have you never been on a coach holiday/escorted tour/trip? (149)Prefer other forms oftransport29%Too restrictive, notenough free time29%Uncomfortable20%Not for peoplelike me19%Too organised17%
  • 23. Base: Source Coach Survey April 2013: Mail Readers Would consider a coach holiday/tour/trip(102)16 % have never been,but would consider...1.3 million readers
  • 24. And heres what would encourage them...76%Comfort on boardBase: Source Coach Survey April 2013: Mail Readers Would consider a coach holiday/tour/trip(102)75%The right price70%Modern coachesand facilities64%Local pick-uppoints61%Flexible itinerary
  • 25. Having been, they would like...Leg roomComfortBetter toiletsOn-board WIFIBetter accommodationFood and drinkChoice of destinationpersonal TVsMore local pick-upsSafety procedures 9%23%26%26%30%31%39%40%43%59%Base: Source Coach Survey April 2013: Mail Readers who have been on a coach holiday/tour/trip (429)What, if anything would you like to see improved about coach travel?
  • 26. On Saturday we went to Stonehenge. Itwas a positive experience. It is alwaysinconvenient doing the pickups and dropoffs but it is a chance to do the crosswordand read the newspaper.I love the fact of being somewheredifferent each night, I love touringEurope, I hate the squashed leg room, takeout a row of seats and give everyone a bitmore room. We often book tours that takepeople from other countries so we meetmany cultures on the bus and off.
  • 27. When are they booking their coach holidays?Base: Source Coach Survey April 2013: Mail Readers who have taken a coach holiday (147) or escorted tour (146)How long before

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