Together, we can make you differentCo-creation platform overviewMyPage for all members• Lists member skills, interests, photo’s, movies, etc.

• Members contributions will be noted on MyPage

• Members will be notified according to their interest

Need/challenge page• Quick strategic overview including title, short description,

movies, images etc.

• Members will be able to ask in depth questions for clarifi­

cation and experience purposes

• Ideas tagged to a need can be viewed from this page

Inspiration room• Lists elements of inspiration and connect them to new

concepts

Concept development• Members with interests and skills that match a need/chal­

lenge or concepts, including new contributions, will be sum­

moned to participate

• Development is from the onset of concept development

divided into a strategic tree, with an underlying advanced

wiki structure, that includes tweet’s and multimedia

Exhibition room• Management chosen concepts, movies, illustrations, texts

or any other information, can be shown in the exhibition

room for invited externals who are not a part of the concept

development

Management page• Set strategic needs/challenges for members to idea devel­

op from

• Control within the business; who is allowed to access con­

cepts and at what development stage

Well, noW your company canOur system will enable your organization to find the people with skills, knowledge and assets otherwise unmapped and for the same reason, usually not accessible. What could your company accomplish if only your company knew what your company knows?

Apply for a beta platformThis is quite new to us and we are close to releasing the first

business platform without knowing exactly what it’s going to

cost. Many have shown their interest and we have therefore

started listing the businesses who have asked to be a part of

our beta­customer program.

You can apply to be on our list by sending an email to

Erik Micheelsen, erik@imaginethis.dk

“ If only HP knew what HP knows, we would be three times more productive”

– Lew Platt, Hewlett-Packard CEO

svinget-grafik.dk

Vision maker Erik Micheelsen • Mobil: +45 6128 2026 • E­mail: erik@imaginethis.dk • www.imaginethis.dk

What would it be like to meet your customers head-on in a Co-creation platform?A platform that enables you to unravel the needs of your customers and have them co-design brilliant ideas for your company

For some years now, we have designed, researched and tested

a global Co­creation web­platform, called Care Cubicle.

CareCubicle is buildt for very large innovations towards glo­

bal issues, such as the 3rd world, climate and health, as a few

examples. To achieve that kind of global performance, we

designed a unique combination of concept innovation, social

media technologies and next generation multimedia. What

business recently found of great interest is, that the backbone

of CareCubicle, brilliantly answers the needs of businesses for

an effective Open innovation and Co­creation platform.

Our Co-creation platform providesFrom an employee’s perspective• Easy online access from an intranet or web site

• Intuitive user interface

• Clear sense of procedural flow

• The ability to listen to customers ideas and respond

• Opportunity to develop and refine concepts with details,

technologies and designs

• Internal­only­option to work on business cases, marketing or

any other isolated job

From a reviewer/manager’s perspective• Opportunities to seek expert opinion

• Reveal emerging trends by tracking the type of solutions

that appear

• Triggers for further ideas as concepts can be “cloned” to

take them in new directions

• Review process is made easy with display, graphics and a

separate exhibition area

From an administrator’s perspective• Need/challenge page includes a title, short and more

elaborate descriptions (images, movies, podcasts etc.)

• Dialog with members is owned by the business, allowing

very precise and fast response times to new ideas

• Invite certain strategic partners to an exhibition area

• Ideas are only developed by the closed group of signed up

members, ensuring the business’s IPR strategy

• Management decides which strategic needs/challenges

everyone should focus on

• The possibility to allow members to suggest needs/challeng­

es to management

• Develop concepts, using certain company members and

not others

From a member’s perspective• Extensive MyPage features

• Members are notified of new needs or concept develop­

ment that targets their interests and skill­set

• Bookmark certain needs and concepts and working areas

on MyPage

• Access an inspiration room to encourage surprising new

concepts

• Start new concepts based on inspiration elements, to com­

municate concept working principles

• Easy illustration, movie, podcast and text upload

no orphan concepts: We all recognize a polished diamond but could you recognize a diamond in the rough? Brilliant ideas are unpolished at first. As ideas are assembled into concepts, there is the question of how to summon the people who can build that concept into something truly amazing. We have included a unique tagging system to insure that concepts are presented to the right people. As the right knowledge is added to con-cepts, their potential becomes apparent.

Why We don’t Work With problems!Working the problem leads to compromised solu-tions if not endless discussions. Instead we look at needs as “a desired experi-ence”, which we turn into a vision. Have your cus-tomers explore the need. That brings to light, what desired experience, a given innovation has to provide. This way, concepts start by aiming at a specific experience and that

enables innovation.

What can you expect from this platform? •   Engage existing and new customers•   Identify  lead  users,  connect  to  students  intere­

sted in your business•   Have  illustrators,  designers  and  animators  pro-

duce visual aids to highlight potential new concepts

•   Develop new value offerings  that address  short, medium and long term strategies

•   Eliminate the distance between employees and customers, attract impossible-to-find individuals or research teams with unique knowledge

•   Engage  new  strategic  partners  to  develop  pro­ducts or services towards valuable new market.