cluetrain manifesto

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Post on 26-Jun-2015

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Page 1: cluetrain manifesto
Page 2: cluetrain manifesto

Meeting of people at a fixed time and place.

We can’t market things without having a conversation.

A simple exchange of words will help each other gain a full understanding of how a transaction will transpire.

Page 3: cluetrain manifesto

human beings are the ones who are making up for the market because they are the ones who controls, manages and promotes a business.

they are not just an ordinary person but they have some ideas or information about the market.

They make some ideas on how to improve the company, know what are their edges to other companies, and many more.

Page 4: cluetrain manifesto

not all people can do the things they say Conversations are better when you are

talking to a real person because you know if they are telling the truth or not.

Some people says many things but only few are being done.

Page 5: cluetrain manifesto

the human voice is our investment it is the organ in which we can

communicate to our fellow people. we need to have proper knowledge or

education before releasing any words or statements.

Page 6: cluetrain manifesto

Voice are being emphasized through conversations.

In market, they want to hear the voice of the people but it doesn’t mean that they really want to hear the voice of the people but the company wants to know what are their suggestions about the changes, products, services and etc..

Page 7: cluetrain manifesto

mass media are those means of communication that reach and influence large numbers of people

the internet can allow human beings to have a conversation while a mass media don’t allow it because in mass media mostly they just market their products through advertisements.

Page 8: cluetrain manifesto

Hyperlinks are is a special area on a Web page which can be activated.

Hyperlinks result to future hierarchies.