club management dhos-c1.ppt

7/27/2019 CLUB MANAGEMENT DHOS-C1.ppt

http://slidepdf.com/reader/full/club-management-dhos-c1ppt 1/27

RESORT

&

CLUB MANAGEMENT

CHAPTER 1

Resorts : An Introduction



RESORT?

Any place or places with pleasant environment and atmosphereconducive to comfort, healthful relaxation and rest, offering food,

sleeping accomodation and recreational facilities to the public for a fee

(definition per DOT Rules on Accreditation)

Elements of a resort

1. Recreational facilities that draw guests to the

facility

2. Housing and Food & Beverage services that cater

to people away from home

3. Activities to occupy guests during their stay



HISTORY OF RESORTS

To understand where the resort industry is today, it

is important to consider how resorts have evolved

through the ages. A historical perspective leads toa picture of the modern types of resorts.



Roman Empire: Baths

The origin of resorts can be traced back to the secondcentury B.C. to the public baths of Rome. The first baths

were small, modest and separated the genders. Eventually,

the baths became larger, more elaborate and were opened

to both men and women. These baths were large buildings

built at the public’s expense. Some were even built by

wealthy emperors who wanted to make a statement. Mostbaths were free but few had small entrance fees. Baths were

much like resorts of today because of all the amenities

offered at their location. After bathing there was always

plenty to do. Most baths included gyms, libraries, snack

bars, restaurants, shops, lounges, taverns, museums and

theatres. The facilities were used for health and socialpurposes



Europe: Mass Follows Class

The first noteworthy resort area was developed in Belgium in 1326 in a

town now called Spa. An ironmaster, named Colin le Loup, was curedof a long-term illness when he bathed in the iron-rich waters near

Liege. He opened a shelter there and the town surged in popularity.

Spa means fountain.

The popularity of spas and resorts in England is a result of King

Charles II visiting trendy hot spots in the 1600s. Today, royalty and

superstars still seem to set trends of where the best places to go are.

Many English spas are unique because they have gambling and

dancing. Spas also became popular because of the medical benefits

that were attributed to them such as waters that were rich in certain

minerals and could cure ailments



The Swiss resort industry was developed in the 1800s to aid

the need of private resort facilities for more prosperous

people. At the time, travel was not simple. People who traveled

to resorts stayed for long periods of time – up to two months

to get the best value for their travel expenses. This led to

resort facilities being built to accommodate a guest better than

your average inn. Hotel Baur au Lac, built in Zurich, was the

first resort to utilize the value of a scenic view. At first,

Switzerland resorts were seen as summer places, but soon

skiing became popular as well as gambling



North America: Spas

Like Europe, North American hotels were developed aroundspas in the late 1800s. The first resorts were built first in the

east in Virginia, New York and West Virginia. Shortly after,

seaside resorts became popular. It was not until later that

beach resorts were built in the south and mountain-based

resorts were developed out west.

The first luxury resort was built in 1829 in Boston. It was

called the Tremont House and featured bellboys, gaslights

instead of candles and marble and private rooms with locks

for each family. The first ‘big’ hotel was built by Gideon

Putman in Saratoga Springs, New York centered

around the hot sulfur spa there



MANAGEMENT STRUCTURES

OF RESORTS

To understand where the resort industry is today, it

is important to consider how resorts have evolved

through the ages. A historical perspective leads to

a picture of the modern types of resorts.



JOB DESCRIPTION IN RESORTS

Resorts all around the world offer various types of jobs within their

establishments, so let's take some time to look at the different types

of positions that are available that you can apply for.

You will learn about the skills you need to be a great resort worker

and what you might need to work on a bit more before you apply for

any resort job. You will find that most of the resort employment

does not require much in terms of skills, other than to be very

friendly and personable.

You will also find that if you have any previous hospitality

experience it will be beneficial to you securing a higher

paying job, but most resort jobs are offered with no

previous experience and employers often provide on the

job training anyway.



RESORT MANAGER

Resort managers are responsible for maintaining resort lodgings,

supplies, hospitality services and event offerings. Though no degree is

required to become a resort manager, the experience and educationgained through attending a hospitality management degree program

can be beneficial.

Resort managers oversee all resort staff members, from front desk

clerks to janitorial services. Depending on the size of a resort, the

resort manager may have several assistant managers helping to coverall needs of the facility.

Typical job duties of resort managers include reviewing

finances, overseeing hiring practices, holding meetings with

the facility's various department heads, greeting and

interacting with resort guests and checking on necessarysupplies in various sectors of the resort.



Responsibilities

Because resort managers are responsible for the day-to-day running of

a lodging facility, they must have a broad vision of the facility as wellas an attention to detail. From knowing the number of poolside towels

that are in stock, to recruiting, hiring and training new staff members,

resort managers must keep track of all aspects of running a resort.

Resorts can vary as to the types of recreation, entertainment, dining

facilities and tourist attractions they offer. Because of this, resortmanagers may specialize in a particular brand of entertainment and

amenities.



Working as an accountant at a resort will require a

certain level of hospitality knowledge, but moreimportantly you will need to be qualified in an

accountancy field as a CPA, or Certified

Public Accountant.You will need to follow the hotel and

resorts accounting principles as set out by the Bureau of

Labor Statistics (BLS) and earn your CPA License beforeyou can apply for any accounting jobs at a resort or

hotel.

ACCOUNTANT RESORT JOBS



FOODSERVICE RESORT JOBS

The food service industry comprises of various jobs includingthat of chef, baker, waiters, bartenders, dishwashers, bussers,

food and beverage managers and more.

The food service staff are required to serve food and drinks to

the guests whether it is at the resort restaurant, to their rooms

when requested, at the resort bar, or poolside. The food servicestaff must make sure that the guests have a top class dining

experience at all times, from the kitchen through to the dining

room.



FRONT DESK RESORT JOBS

Front desk jobs are all positions related to the front desk

where guests check in and out of the resort, includingreceptionists, registrars, and information clerks.

These employees are the vital link between the guests and

the rest of the hotel staff. Any requests or problems that

guests have come through the front desk and the

personnel there must distribute the informationaccordingly, whether it is to book a dining room

reservation, order room service, report a room repair, or

process payments through the accounts department.



MAINTENANCE STAFF RESORT JOBS

The maintenance staff headed by the maintenance

manager or maintenance supervisor and includes

grounds men and repairmen who are required to fix

anything that might not be functioning properly at the

hotel and providing regular overall maintenance checks.

This could be in the guests' rooms, or in any of the public

facilities, as well as outdoors. Jobs could involve

changing light bulbs, unblocking drains, fixing window

and doors, painting, and much more. It is beneficial to

have certain licenses for these jobs.



HOUSEKEEPING RESORT JOBS

The housekeeping department is made up of various staffmembers including the executive housekeeper, assistant

housekeepers, housekeeping members, and linen porters.

These jobs provide the guests with that relaxing, luxurious

vacation experience that comes from fresh linen each day

and spotless rooms. Housekeeping also refers to thecleaning of the public areas of a resort including the toilets,

lounges and lobby.



GUEST SERVICE RESORT JOBS

Guest services entail all jobs where guests require direct

service for any of the resort facilities. These jobs include the

doorman, bellhop, valet parking attendant, and concierge and

are there to provide the resort and hotel guests with unique

service giving them an excellent first impression of the resort

and for assistance with anything during their stay.



LIFE GUARD RESORT JOBS

The lifeguard jobs not only apply to the lifeguard on duty

at the resort swimming pools, but are also hired to watch

over swimmers that access the nearby beaches and

rivers. Lifeguards are an important employee to have at

any resort as they will look after the guests and keep

them safe



SECURITY RESORT JOBS

To remain a safe place for guests and employees, resorts hire

security staff to ensure that everything is run smoothly and that

everyone is safe.

This can extend from checking ID's at the resort bar to patrolling

the grounds at night to prevent thefts. Depending on the size ofthe resort hotel or amusement park, a team of security personnel

will be hired including the manager, patrol guards, entrance

guards, and security room operators.



LODGING OPERATION

Nine Types of Lodging Operations

1. Classic hotels

2. Resorts

3. Spas

4. Convention hotels

5. Motels and motor hotels6. Condominium hotels

7. Residential hotels and service

apartments

8. Casino hotels and resorts

9. All-suite hotels



TYPES OF RESORTS

By seasonality:

Year-round resort

Summer resort Winter resort

By designation:

Spa resort

Golf resort Ski resort

Guest ranch

Diving resort

Fishing resort

Marina resort

Casino resort

Conference resort

Camp-site

Eco resort

Theme park resort

By location:

Urban resort

Beach or seasideresort

Lake resort

Mountain resort

Island resort

Desert resort

Tropical rainforestresort (sensitive and

restrictive)

Farm-related

By form of ownership:

Conventional

Syndicate

Interval/timeshare

Condo resort

Vacation club

Luxury destination club



By size:

Mega-resort

Characterized by size

of property and size of

investment that reachesbillions of dollars.

3,000 rooms with

multiple golf courses and

other recreational

facilities.

Their size requires the

entire property to be

zoned into smaller

geographical areas

By size:

Boutique resort

Characterized by a smaller

level of development 100-200 room size.

Despite their size, they can

be very lucrative investments

especially those that are

classified as luxury botique

resorts. (Villa Feltrinelli by

Lake Garda)



Others:

All-inclusive resort

Mixed-use resort

Themed/fantasy (storyline) Floating (cruise ships)

All inclusive

Total vacation packages that

includes transportation to and

from the resort.

Based on the model created by

Club Med

All inclusive resorts can be found

in Mexico, Carribean, Bahamas

and Bermuda.

Popular with families because ofthe convenience it provides.

Costs in this type are all upfront-

no hidden charges.

More profitable to sell for TMC’s.



Mixed use

“A real estate project with

planned integration of some

combination of retail, office,residential, hotel, recreation

or other functions. It is

pedestrian oriented and

contains elements of a live-

work-play environment. It

maximizes spaced usageand has amenities and

architectural expression and

tends to mitigate traffic and

sprawl.”

Mixed use

These have hotels that

serve as the center piece

of a customer friendlyleisure work environment.

Attracts offices, shopper

traffic for retail stores,

buyers for timeshares,

players for recreational

activities and others forpurposes beyond the

hotel’s own purpose.



Themed Resorts:

Can take many forms but

limited by human

imagination.

Can be based on

different shows, ideas

and themes.

Storyline resorts are

classified under this type.

A story is created whichis used as the theme of

the entire resort as it is

developed.

Floating Resorts

Includes Cruise Ships,

Casino Riverboats or

structures over water thatare moored or otherwise

attached to land.

Most current cruise ships

are floating resorts in the

truest sense boasting

stacked towers of facilitiesand accommodations.



INDUSTRY TREND

Health Spas and Fitness Facilities

Soft Adventure Programs

Gaming

Ecotourism



THE end

Q & A

sessions

club management dhos-c1.ppt

Documents