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www.clovenetwork.c om yright ©2011 Clove Network. All rights reserved. Clove Network An Overview February 2010

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Page 1: Clove network adv 2

www.clovenetwork.comCopyright ©2011 Clove Network. All rights reserved.

Clove Network – An OverviewFebruary 2010

Page 2: Clove network adv 2

www.clovenetwork.comCopyright ©2011 Clove Network. All rights reserved.

Clove Network – An Overview

WHO WE ARE WHAT WE DO

Clove Network is an online advertising network that targets your ads to quality inventory using intelligent optimization techniques.

Clove Network brings in over two decades of online advertising experience and the advantage of a dedicated account management team.

Version 1.1

Clove Network gives your ad campaigns the extended reach of our publisher base of more than 2,500 content based sites worldwide.

At Clove Network, we endeavor to give you more than just clicks. We try to get you more face-time with the right users. Our goal is to help you make meaningful connections and build excellent brand recall.

Page 3: Clove network adv 2

www.clovenetwork.comCopyright ©2011 Clove Network. All rights reserved.

200+Number Of Premium Websites In Our Network

10+Number Of Content Interest Channels

600 million+Total Number Of Unique Visitors Monthly

2.1 billion+Total Number Of Ad Impressions Monthly

Clove Network – An OverviewVersion 1.1

Page 4: Clove network adv 2

www.clovenetwork.comCopyright ©2011 Clove Network. All rights reserved.

Our Publishers

Clove Network – An OverviewVersion 1.1

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www.clovenetwork.comCopyright ©2011 Clove Network. All rights reserved.

Static & Flash BannersThis is the most widely used ad format and can include static images and interactive flash banners.

Rich Media BannersThese are full page rich media ads displayed before the content. The ad formats include Shoshkele, Expandable Banners, Interstitials, & Page Tears.

Video BannersVideo Banners incorporate video in the banner and play from within the banner.

We also establish Customized Integration with desired publishers. The integrations include co-branded content, skinning, advertorials and more.

Ad Formats

Clove Network – An OverviewVersion 1.1

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www.clovenetwork.comCopyright ©2011 Clove Network. All rights reserved.

CPM (Cost per Million Impressions) and CPC (Cost per Click) Type of Images accepted: .jpg, .gif, .png, .html, .js or Flash. Sizes Accepted : All IAB Standard Sizes. Banner Size : Not more than 40 KB. Tracking : Tracking will be done by Clove Network. Click thru URL need to be provided by the Advertiser. Third Party ad tags are accepted for CPM. For CPC, Third Party ad tags are accepted

on a case by case basis. For example, Third party ad tags with “HREF” can accepted for click tracking.

Please note that Third Party ad tags in flash or JS cannot be accepted for click tracking.

Clove Network – An OverviewVersion 1.1

Ad Format Specifications

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www.clovenetwork.comCopyright ©2011 Clove Network. All rights reserved.

Footar with a Yahoo search box, search link and 9 related search links

Why Footer Innovations Can Take Your Ads Places

Always above the fold. CTRs Up 10X. Multiple Ad Formats. Easy Integration. Tier 1 Feeds only. Growing network of premium content websites. Industry CTR and 60% increase in conversion provides for better ROI. 90% Engagement.

Private Label Capable Footar with Y! Search, Videos, and Search LinksFootar with a Video Launched.

Innovation - Footers

Clove Network – An OverviewVersion 1.1

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www.clovenetwork.comCopyright ©2011 Clove Network. All rights reserved.

Make the most of your marketing dollars by targeting past visitors. Our Retargeting will get your visitors to come back and complete the sale.

Driving Traffic to

your Website

Identifying visitors for Retargeting

Identifying past visitors

Visitors return to complete the sale

Retargeting the visitors

again

Audience Segments

Clove Network – An OverviewVersion 1.1

Page 9: Clove network adv 2

www.clovenetwork.comCopyright ©2011 Clove Network. All rights reserved.

U.S. U.K.

Canad

a

German

y

France

0

50

100

150

200

250

300

350

400

ImpressionsUnique Visitors

Million Monthly

Targeting By Geographics

Clove Network – An OverviewVersion 1.1

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www.clovenetwork.comCopyright ©2011 Clove Network. All rights reserved.

Entertainment

TravelTechnology

Health & WellnessEducation

News & Finance

Targeting By Verticals

Clove Network – An OverviewVersion 1.1

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www.clovenetwork.comCopyright ©2011 Clove Network. All rights reserved.

Clove Network gives you the advantage of targeting niche audiences using our Sub-Verticalization model. Our Publisher relations experts have spent hours classifying our publishers by their niche vertical.

For Example,

Sports News Sites

Local News Sites

News Dailies SitesMagazines Sites

Vernacular News Sites

Business & Economy News

News Industry

Sub - Verticalization

Clove Network – An OverviewVersion 1.1

Page 12: Clove network adv 2

www.clovenetwork.comCopyright ©2011 Clove Network. All rights reserved.

Clove Network takes the safety of your brand very seriously. We take great measures to ensure that your ads show at the appropriate sites.

BEST AD PLACEMENT

Clove Network ensures that your brand appears only on the appropriate sites in compliance with legal and brand requirements. Your ads are safe with us.

COMPETING ADS

Clove Network assures you that ads from competing advertisers will never appear together on a single webpage.

Brand Protection

Clove Network – An OverviewVersion 1.1

Page 13: Clove network adv 2

www.clovenetwork.comCopyright ©2011 Clove Network. All rights reserved.

Define Consumer Action

Audience Targeting Channel Targeting Ad Format Selection

Campaign Goes LiveMeasure, Data Warehouse,

OptimizeCampaign Success

Our - Approach

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www.clovenetwork.comCopyright ©2011 Clove Network. All rights reserved.

Advertisers Who Banked On Us

Clove Network – An OverviewVersion 1.1

Page 15: Clove network adv 2

www.clovenetwork.comCopyright ©2011 Clove Network. All rights reserved.

Ashutosh Joshi

Senior Manager, Ad [email protected]

Follow Us On:

Our Twitter Page

Our Facebook Page

Contact Information

Clove Network – An OverviewVersion 1.1