clouds, crowds & trafficsp.stsmo.transportation.org/documents/8-scott_inrix.pdf · clouds,...
TRANSCRIPT
1 Confidential & proprietary
© 2013 INRIX
Clouds, Crowds & Traffic Why “Vehicle to Cloud” is the Future and V2I (and V2V?) must pivot
Scott Sedlik VP Product Planning & Market Development
10th AASHTO International Day
2 Confidential & proprietary
2.5+ million
2-way connected
cars powered by INRIX
Crowd-sourcing technology
pioneer
175 million consumers
reached daily
3.5 million
miles of road and
35 countries 200+
blue-chip customers
100 million
GPS-enabled vehicles &
devices
INRIX Powers the World's Largest Traffic Intelligence Network
3 Confidential & proprietary
TEN MEGATRENDS
Driving the Internet of the Automobile
The “Crowd”
Active Road Networks
Connected Devices
In-Car Infotainment Growth of Urbanization
Cost of Congestion
Connected Cars
Urban Mobility
Cloud vs. V2I Economics
Autonomous Driving
4 Confidential & proprietary
GROWTH OF URBANIZATION Population of urban areas
UN Department of Economics & Social Affairs (ESA), 2011
Now 2050
5 Confidential & proprietary
GROWTH OF URBANIZATION
UN Department of Economics & Social Affairs (ESA), 2011
2025 2011 1980 2025 2011 1980
6 Confidential & proprietary
INRIX Scorecard、2012
COST OF CONGESTION Annual hours wasted per driver
59
Los Angeles
65
Stuttgart
63
Paris
7 Confidential & proprietary
URBAN MOBILITY Rise of on-demand transportation
8 Confidential & proprietary
2015 2020
25 billion
50 billion
CONNECTED DEVICES
Cisco IBSG, 2011
9 Confidential & proprietary
CONNECTED DEVICES 1.5 billion smartphone subscribers globally
0
50
100
150
200
250
300
350
400
China UnitedStates
Japan Brazil India UnitedKingdom
Korea Indonesia France Germany
MILLIONS OF PEOPLE
Smartphone subscribers
Informa, 2013
10 Confidential & proprietary
ABI Research (ABI), 2012
CONNECTED CARS
Now 2017
11% 80%
11 Confidential & proprietary
INRIX Concept, 2013. Data: Strategy Analytics, 2012
IN-CAR INFOTAINMENT Adoption by 2019
68%
12 Confidential & proprietary
LIVE NOW IN EUROPE AND NORTH AMERICA
INRIX provides BMW drivers with premium traffic information, traffic-influenced routing, and incident alerts along their route.
BMW ConnectedDrive Advanced Traffic & Connected Navigation
13 Confidential & proprietary
Audi connectTM
LIVE NOW Audi connect uses INRIX to provide drivers with real-time traffic info, traffic-influenced turn-by-turn directions, real-time parking, alerts to accidents along their route, and the closest gas station.
14 Confidential & proprietary
Ford SYNC®
LIVE for 4+ YEARS
Ford SYNC with Traffic, Directions and Information (TDI) fuels global partnership that’s helped Ford increase sales, attract younger customers.
INRIX powers next-gen navigation systems on all Ford and Lincoln vehicles. Search and save destinations to SYNC Services via mobile. Real-time & predictive traffic.
15 Confidential & proprietary
Toyota EntuneTM
LIVE NOW
Toyota’s new Entune infotainment system uses INRIX’s real-time traffic information to determine the best route, travel time and ETA for navigation.
It accesses traffic info via the consumer’s mobile phone, alerting drivers to traffic delays along their route, and the best way to navigate around.
16 Confidential & proprietary
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D
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V
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C C
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C
V
G
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D
Road sensor
Traffic camera
S
T
V
Commercial Vehicle GPS Probe
Consumer Vehicle GPS Probe
GPS-Enabled Smartphone Probe
Cellular Network Probe
!
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Driver Generated Report
Accident
Construction
Event
S
T
S
S T
Incidents
Flow
Scotia Bank, 2011
THE “CROWD” 1.3 billion drivers by 2017
17 Confidential & proprietary
!
!
Road sensor
Traffic camera
Driver Generated Report
Accident
Construction
Event
Incidents
INRIX Traffic Intelligence Network Europe, Fall 2010
Examples of 15-Minute Real-Time Snapshots
18 Confidential & proprietary
!
!
Road sensor
Traffic camera
Driver Generated Report
Accident
Construction
Event
Incidents
INRIX Traffic Intelligence Network Europe, Spring 2013
Examples of 15-Minute Real-Time Snapshots
19 Confidential & proprietary
!
Road sensor
Traffic camera
Driver Generated Report
Accident
Construction
Event
Incidents
INRIX Traffic Intelligence Network North America, Spring 2010
Examples of 15-Minute Real-Time Snapshots
20 Confidential & proprietary
!
Road sensor
Traffic camera
Driver Generated Report
Accident
Construction
Event
Incidents
INRIX Traffic Intelligence Network North America, Spring 2013
Examples of 15-Minute Real-Time Snapshots
21 Confidential & proprietary
ACTIVE ROAD NETWORK MANAGEMENT Real-time data and analytics for millions of miles
22 Confidential & proprietary
FUTURE OF TRANSPORTATION Big Data and ITS technologies will drive improved urban mobility
• Active/adaptive traffic management
• Dynamic traffic signal timing
• Variable HOT lanes • Congestion based tolling
• Multi-modal travel • Smart parking meters and
predictive availability
• Multi-mode management • Car sharing
Integrated corridor management
Network-wide analysis
System performance monitoring
23 Confidential & proprietary
Image: Continental Automotive, 2013
AUTONOMOUS DRIVING “We should be able to do 90% of miles driven within 3 years.” – Elon Musk, Tesla
24 Confidential & proprietary
V2I Economics - $$$ Who will pay for the massive investments required in road communications infrastructure?
Global Economic Crisis, 2013-?
Government Business
? ? ? Consumers
25 Confidential & proprietary
TEN MEGATRENDS
Driving the Internet of the Automobile
The “Crowd”
Active Road Networks
Connected Devices
In-Car Infotainment Growth of Urbanization
Cost of Congestion
Connected Cars
Urban Mobility
Cloud vs. V2I Economics
Autonomous Driving
