© 2010 Hitachi Data Systems. All rights reserved.

Hitachi Data SystemsCloud Strategy and Solutions

Francois Zimmermann

UK CTO

Agenda

Cloud Market Dynamics

Hitachi Data Systems Cloud Vision

Hitachi Cloud Services

Summary and Benefits

Today’s Realities

92% average CAGR of unstructured data

60% of storage budget spent on operating and management costs

0% typical budget increase

= Need to do more with less

Why Adopt a Cloud Service Delivery Model?

Increase

Agility and

Reduce

Costs

Reduce OPEX

and avoid

CAPEX

Align IT

delivery based

on information

value

Mitigate risk

and speed

time to market

Simplify and

speed time to

value

Elasticity to

grow and

shrink on

demand

What’s Driving Data Growth?

CAGR

32.3%

63.7%

(EB)

121.1%

43.9%

Source: IDC 2008

5

0

10

15

20

25

30

2007 2008 2009 2010 2011

35

Consumption of Disk Capacity by Data Type

Data Retention Challenges

Data must be maintained across

generations of

technology, applications, data

types, storage and viewing media

Governance of structured and

unstructured data is critical to the

durability of data. It’s not just a

technology answer.

AGENDA

Cloud Market Dynamics

Hitachi Data Systems Cloud Vision

Hitachi Cloud Services

Summary and Benefits

Hitachi Data Systems Cloud Vision

Integrated content

and file platforms

Enterprise and

modular storage

Unified compute

platform

Storage as a service

- Private file tiering

- Digi-Data online storage

Infrastructure as a service

Partners:

Telco, ISVs, service

providers,

systems integrators

Hitachi managed

services

Private

Platform Solution Service

Hitachi Cloud Strategy

Public

Reliable

Secure and Private

Automated and Integrated

Cost Effective

Flexible, Dynamic Infrastructure

Scalable and Flexible

Mobilized Data

Common Platform and

Management of All Data

Provide an Agile Cloud with Virtualized and

Integrated Block, File and Object

Hitachi Data Systems Cloud Strategy

Sto

rag

e In

fra

str

uctu

reC

lou

d S

olu

tio

ns

Private Cloud Public Cloud

Tier 1 Tier 3

Traditional IT

Delivery

De

plo

ym

en

t

Hitachi Storage

Virtualization

Hitachi Storage Technologies

Commodity Storage CapacityHitachi Virtual Storage Platform Hitachi Adaptable Modular Storage

Tier 2Multiple

Tiers

Hitachi Content and File Portfolio

/DEVC: /ARCHIVE /BACKUP

Global Orchestration

Compute StorageData

Network

Multiple

Tiers

Integrated Platform to Enable Cloud

Hitachi unified compute platform

Self Service

Portal

Billing

CapabilitiesMetering

Deli

ve

ry

Storage as a Service Infrastructure as a Service

Hitachi Content Platform: Cloud Enabling Features

Large distributed object store for unstructured content

One platform for both enterprise and cloud

– Evolve into cloud at your own pace

– Segregating data securely for privacy and charge-back

Provides multi-tenancy and namespaces

Support Tier 0 through Tier 4 storage

Multi-tenancy, Security and Privacy

• Logical partitioning/safe multi-tenancy

• Access rights and security layers control to prevent unauthorized access

• Immutable media prevents alteration of fixed content

• Encryption helps prevent unauthorized access to data

• Flexible content management policies per Namespace

Hitachi Agile Cloud Delivers:

Tenant

Namespace Namespace

Tenant

Namespace Namespace

Tenant

Namespace Namespace

Tenant

Namespace NamespaceNamespace Namespace

Namespace NamespaceNamespace Namespace

Namespace NamespaceNamespace Namespace

Tenant

Namespace NamespaceNamespace Namespace

Namespace NamespaceNamespace Namespace

Namespace NamespaceApp A App B

Reliable

• Data Protection Levels provide 1-4 additional copies of objects stored

• Hardware based RAID in the case of single or multiple drive failures

• Object-based replication enables recovery from alternate locations

Hitachi Agile Cloud Delivers:

Retention Classes

Ability to create classes that define retention duration for groups of objects

– Ability to create and modify retention classes

• Unique retention class name

• Duration (years, months, and/or days)

• Retention class description

– If replication is enabled, retention class will be replicated

– Log when retention classes are added or modified

Enterprise mode (basic) Compliance mode (strict)

Compliance role has ability to:

• Create new retention class

• Modify retention class (increase or decrease

duration)

• Delete retention class

Compliance role has ability to:

• Create new retention class

• Modify retention class (increase duration only)

Disposition Service

Support automatic clean up of objects when retention has expired

– Support auto-pruning (deletion) of expired content

– Only delete objects that meet following criteria:

• Do not have retention hold

• Retention has expired

– Disposition service is enabled/disabled at the namespace level

Configurable Search Indexing

Ability to choose which objects to be indexed for search

– Integrated full content search capability

– Able to enable / disable per Namespace

– Selectively enable indexing / search

– Can be offered to end users as a value-added function

Co

ntr

ol

or

SL

A

Business Value of Data

Tier 1

Business

CriticalApps,

Data

Tier 2

Business

Apps, Data

Tier 3

File Tiering

Backup

Archive

Core versus peripheral –

Start with the peripheral

Free up resources to focus

on the core

Improve operational

efficiency and utilization

Reduce costs

Gain experience and best

practices

Move towards the core at

your own pace

Where Should I Start?

Agenda

Cloud Market Dynamics

Hitachi Data Systems Cloud Vision

Hitachi Cloud Services

Summary and Benefits

Cloud “Onramp” Gateway

Bottomless, backup free

storage

NFS/CIFS Local data cache

interface to hosted storage

Simple caching algorithm –

acts as elastic buffer

Simple, end-user installation

– Appliance

– Virtual Appliance

Immediate integration with

tiering & backup apps

– HNAS XVL, Enterprise Vault,

Arkivio, etc.

Onramp Gateway

What do we have?

Storage-as-a-service offering

Grow into cloud while protecting existing

investments

– Private file tiering cloud

• store unstructured file data a fully managed

cloud infrastructure located within your

private environment

• Enabling Low-Risk Cloud at Own Pace

File Tiering Private Cloud: Solution Overview

Secure connection

Hitachi System

Operations

Center

Private File Tiering CloudOrganization’s

Environment

Building B

Building A

Building C

Remote Managed Service

Installation and ongoing

management of the private

file tiering cloud environment

Cloud Object Store

MANLAN

stub

POLICY

File age

Last modified

Last accessed

stub

stub

Enterprise Infrastructure

– RAID 6 data protection

– Dual controllers for high availability

– High density SATA for high

capacity and lower cost

– Modular design for on-demand

scale up / scale down

– Petabyte scale

Remote Storage Management

Services

– Active provisioning, monitoring and

management of the environment

– Advanced reporting and statistics

– Highly skilled staff

File Tiering Private Cloud: Architectural Overview

- Cloud On-Ramp -

Hitachi Data Protection Suite* Software

- Cloud Object Store -Hitachi Content Platform

Remote Storage Management Services

LAN / MAN

Hitachi

Adaptable

Modular

Storage

Hitachi

Adaptable

Modular

Storage

Hitachi

Adaptable

Modular

Storage

•* Powered by CommVault

Remote Management Service

- Service Operations Center provides active management

- Includes utilization billing and enhanced performance

and capacity reporting

- Amount of inventory onsite is based on configuration

purchased and utilization rate

Storage is consumed on demand

Customers are billed monthly based on consumption

Hitachi Data Systems Cloud Services

Storage Economics

TC

O –

Co

st/

TB

/Mo

nth

33% Savings33% Savings25% Savings

Small (50TB) Medium(200TB) Large (500TB)

Onsite Cloud Subscription

Primary Native NAS

Relative Cost per TB per Month for Business as Usual, Compared to

Hitachi Cloud Services for Private File Tiering

Lower TCO by at least 25% with Hitachi Cloud Services for Private File Tiering

Hitachi Cloud Service – Private File Tiering Benefits

• Consumption based pricing

• Just in time storage supports unpredictable demands

• Eliminate oversubscription of storage

Eliminate Capital Expense

• Move stale data to a fully managed environment

• Improve efficiency and utilization of existing investment

• Reduce amount of backup media, licensing and management overhead required

Reduce Operating Expense

• Reduce amount of storage in primary environment

• Improve performance, scalability and manageability

• Achieve better ROA

Improve Primary NAS

Environment

• Reduce amount of storage to be backed up

• Improve backup and restore times

Improve Backup Performance

Building a Foundation for the Future

Private File Tiering

– first in a suite of Hitachi Cloud

Services

Secure, multi-tenant cloud

infrastructure; can also support

– Backup

– Managed archive

– Data protection

Provides a foundation enabling

secure inclusion of hybrid and

public delivery

Enabling Low-risk Cloud at Own Pace

Summary

DATA DRIVES OUR WORLD AND

INFORMATION IS THE NEW CURRENCY