cloud computing industry trends and directions
DESCRIPTION
As presented by Oracle ACE Director Ron Batra at Oracle Technology Network Architect Day in Phoenix, AZ on December 14, 2011.TRANSCRIPT
Cloud Computing Industry Trends and Di tiDirections
Ron BatraIndependent Consultant
Contact Information
www linkedin com/in/ronbatra
Contact Information
www.linkedin.com/in/ronbatra
@ronbatra
ronbatra.blogspot.com
+15129348659/+16502570223
Safe Harbor and Disclaimer
• Information contained in this presentation represents my views only It is intended forrepresents my views only. It is intended for information purposes only, and may not be incorporated into any contract. It is not a p ycommitment to deliver any material, code, or functionality, and should not be relied upon in
ki h i d i imaking purchasing decisions.• All content is copyrighted by Ron Batra, and no
d ti i f t ll d lreproduction in any format allowed, unless authorized by the author.
Speaker BackgroundSpeaker Background• ~18+ years cross industry technology experience in IT, Consulting and
Product ManagementO l i i l d D t b A d Middl• Oracle experience include Database, Apps and Middleware
• Hands-on Technology, Delivery, Sales, Strategy, Thought Leadership• Industry vertical includes Energy, Utilities, Semi-Conductor, Telecom,
Healthcare Finance Automotive Aerospace RetailHealthcare, Finance, Automotive, Aerospace, Retail• Served as an Oracle Deputy CTO – 2008-2009• Serving as an Oracle ACE Director – since 2007• Serving on several industry advisory boards and committees• Serving on several industry advisory boards and committees• Delivered projects from $500K to $20MM+• Architecture roles include: Director-Product Development , Chief Architect,
Solution Architect Application Infrastructure and Integration ArchitectSolution Architect, Application, Infrastructure and Integration Architect• Process background includes PMP, Six Sigma
Recent Disruptive TechnologiesRecent Disruptive Technologies
Graphical BrowserGraphical Browser
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Recent Disruptive TechnologiesRecent Disruptive Technologies
The InternetThe Internet
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Recent Disruptive TechnologiesRecent Disruptive Technologies
B db dBroadbandEverywhereEverywhere
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Recent Disruptive TechnologiesRecent Disruptive Technologies
High DensityHigh Density StorageStorage
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Recent Disruptive TechnologiesRecent Disruptive Technologies
Di it l M iDigital Music
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Recent Disruptive TechnologiesRecent Disruptive Technologies
Di it lDigital PhotographyPhotography
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Recent Disruptive TechnologiesRecent Disruptive Technologies
Smart Phones
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Recent Disruptive TechnologiesRecent Disruptive Technologies
IP b dIP based CommunicationCommunication
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Recent Disruptive TechnologiesRecent Disruptive Technologies
ComputingComputing MobilityMobility
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Recent Disruptive TechnologiesRecent Disruptive Technologies
Apps Eco System
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Recent Disruptive TechnologiesRecent Disruptive Technologies
Social MediaSocial MediaReal Time WebReal Time Web
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Recent Disruptive TechnologiesRecent Disruptive Technologies
Open Source
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Recent Disruptive TechnologiesRecent Disruptive Technologies
DIY - WebDIY Web
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Recent Disruptive TechnologiesRecent Disruptive Technologies
Movie RentalsMovie RentalsStreaming VideoStreaming Video
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Is Cloud Computing p gDisruptive ?p
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And What is Cloud Computing, Really ?p g, y
C i ht R B t 2011 N d ti i f ll d l th i dCopyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.
NIST Definition of Cloud ComputingNIST Definition of Cloud Computing• Cloud computing is a model for enabling convenient, on-demand
network access to a shared pool of configurable computing ( t k t li ti dresources (e.g., networks, servers, storage, applications, and
services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. This cloud model promotes availability and is composed of five essentialpromotes availability and is composed of five essential characteristics, three service models, and four deployment models.
• Note 1: Cloud computing is still an evolving paradigm. Its definitions, use cases, underlying technologies, issues, risks, and benefits will be refined in a spirited debate by the public and private sectors. These definitions, attributes, and characteristics will evolve and change over time.
N t 2 Th l d ti i d t t l t f d l d d k t i h• Note 2: The cloud computing industry represents a large ecosystem of many models, vendors, and market niches. This definition attempts to encompass all of the various cloud approaches
Source: National Institute of Standards and Technology (NIST).
5 Essential Characteristics5 Essential Characteristics
On Demand Self Service
Broad Network Access
Resource Pooling
Rapid Elasticity
Measured ServiceC i ht R B t 2011 N d ti i f ll d l th i dCopyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.
Are Cloud Computing and p gVirtualization the same ?
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VirtualizationVirtualization
•Virtualization does give efficiencies of operations – in ways never imagined before
•However, virtualization is not a significant differentiator or a silver bullet
•And yet, virtualization platforms play a significant role in adoption and inter-operability
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VirtualizationVirtualization
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Role of HypervisorRole of Hypervisor
•Sun Virtual Box
Copyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.
Traditional vs Cloud with HypervisorTraditional vs. Cloud with Hypervisor
Copyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.
Hypervisor PositioningHypervisor Positioning
•Runs on x86 systems•Optimized for Microsoft products
•Runs on x86 systems•Optimized for Microsoft products
•Runs on x86 systems•Optimized for Microsoft products
Copyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.
Hypervisor Fragmentation is yp gsimilar to multiple OS and
Unix versions
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Cloud Computing Service ModelsCloud Computing Service Models
Copyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.
Cloud Computing Adoption ChallengesCloud Computing Adoption Challenges
Offering Challenges Description
Software as a Service(SaaS)
Software as a Service(SaaS)
Somewhat independent of classical Cloud Models, SaaS can be delivered
Somewhat independent of classical Cloud Models, SaaS can be delivered
-Oracle On Demand (CRM, EBUS) already offered
-Oracle On Demand (CRM, EBUS) already offered(SaaS)(SaaS)
Platform as a Service(P S)
Platform as a Service(P S)
SaaS can be delivered without Cloud.
SaaS can be delivered without Cloud.
Value Proposition not very b i
Value Proposition not very b i
EBUS) already offeredEBUS) already offered
-PaaS Commercial Market and Open Source
-PaaS Commercial Market and Open Source(PaaS)(PaaS)
Infrastructure as a Service Infrastructure as a Service
obviousobvious
Getting well adapted, Value proposition is very obvious. Getting well adapted, Value proposition is very obvious.
and Open Source Dynamics
and Open Source Dynamics
Graining traction in Public and Private Models HybridGraining traction in Public
and Private Models Hybrid(IaaS)(IaaS)y
Inter-operability is the next milestone/also a challenge.
yInter-operability is the next milestone/also a challenge.
and Private Models, Hybrid Model has dependencies.
and Private Models, Hybrid Model has dependencies.
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Deployment ModelsDeployment Models
VPN
HybridPublic
VPNIaaS
Virtual Private Cloud
PaaS IaaS SaaS
HybridPublic
P i t
IaaS
Private
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Cloud Value Propositionsp
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Private Cloud Value PropositionPrivate Cloud Value Proposition1. Leverage fully existing hardware and software assets
2 L it thi “i id ” th fi ll2. Less security concerns – everything “inside” the firewall
3. More control with the Enterprise1. Control over costsCo o o e cos s2. Control over roadmap3. Control over timeline
4 Does not need a constant and reliable connection to the Internet4. Does not need a constant and reliable connection to the Internet
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Public Cloud Value PropositionPublic Cloud Value Proposition
1. Nothing needed to build – you simply buy a service
2. Choice between large Capitalizing Expenditure and Operating Expenditure
3 Scale capacity linearly as business grows3. Scale capacity linearly as business grows
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Hybrid Cloud Value PropositionHybrid Cloud Value Proposition
1. Reduced focus on building and automation of everything
2. Leverage existing assets and infrastructure well
3 Can be highly flexible if done right3. Can be highly flexible if done right
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Cloud Computing p gRealities
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Some Cloud RealitiesSome Cloud Realities
Every Cloud Computing Application needs a data-center: Yours (Private Cloud) External (Public Cloud) or Hybrid(Private Cloud), External (Public Cloud) or Hybrid.
A Public Cloud Provider is a “for-profit” business.
A C i l H i i “f fit” b iA Commercial Hypervisor is a “for-profit” business.
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Market Dynamicsy
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Market Projectionsj
Copyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.
Multiple Market ApproachesMultiple Market Approaches
Copyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.
Cloud Value Propositionsp
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Usage Scenario MappingUsage Scenario MappingUsage Public Private Hybrid
Seasonal Capacity IaaS, PaaS IaaS, PaaS IaaS, PaaS
Op. Ex vs. Cap Ex. IaaS, PaaS, SaaS * IaaS, PaaS, SaaS
Non-Core Competency (Outsourcing)
IaaS, PaaS, SaaS * IaaS, PaaS, SaaS
Short Life Cycle Projects IaaS, PaaS IaaS, PaaS IaaS, PaaS
Disaster Readiness IaaS, PaaS IaaS, PaaS IaaS, PaaS
Massive Computing IaaS, PaaS IaaS, PaaS IaaS, PaaS
Infrastructure Consolidation
IaaS, PaaS IaaS, PaaS IaaS, PaaS
Data Center Real Estate/Capacity
IaaS, PaaS IaaS, PaaS IaaS, PaaSEstate/Capacity Management
•Outsourcer on private cloud is possible*Outsource and expense model possible
C i ht R B t 2011 N d ti i f ll d l th i dCopyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.
Oracle’s Cloud Computing Directionp g
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Oracle’s Cloud Computing Direction
Leverages existing investments
Oracle s Cloud Computing Direction
Leverages existing investments
Designed to minimize cost, pain and disruption to b i bli t l t fbusiness; enabling control over amount of new technology introduction
Offers a blend of solutions: Engineered Systems, Traditional Software/Hardware Systems,
C i ht R B t 2011 N d ti i f ll d l th i dCopyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.
Oracle’s Cloud Solution Summary
A Pl tf P d t I f t tD kt
Desktop Solutions
Oracle Virtual Desktop
Infrastructure (VDI)
Applications
Oracle Fusion Apps
Engineered Systems
Oracle ExaDataDatabase Machine
Oracle Public Cloud
Java
Virtualization (Hypervisor)
Oracle VM Server for x86
Virtualization(No Hypervisor)
Oracle Solaris Containers (Zones)
Storage
NAS Storage
Apps Platform Products InfrastructureDesktop
Oracle VM VirtualBox
Oracle Secure Global Desktop
EBusinessSuite
Oracle CRM
Oracle ExaLogicElastic Cloud
SPARC SuperCluster T4-4
Oracle Database
Database
Application Services (Fusion
CRM & HCM, Oracle Social
Network)
Oracle VM Server for SPARC (former
LDOMs)Oracle Solaris
Legacy ContainersSAN Storage (Pillar
Axiom)
Tape Storage
Flash StorageSun Ray Clients
Oracle Desktop Virtualization for
Healthcare
Oracle Desktop Virtualization for
Oracle Database Appliance
Oracle ExalyticsIn-Memory Machine
Oracle Big Data Appliance
Storage Software
Storage Networking
Public Sector
Oracle Desktop Virtualization for Contact Center
Appliance
Sun ZFS Storage Appliance
C i ht R B t 2011 N d ti i f ll d l th i d
Extend Oracle Enterprise Manager 12c for Cloud Management
Copyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.
Contact Information
www linkedin com/in/ronbatra
Contact Information
www.linkedin.com/in/ronbatra
@ronbatra
ronbatra.blogspot.com
+15129348659/+16502570223