cloud computing boi fair 9jan2012

40
Software Business Opportunities with Cloud Computing Model By Pirasan Punyagupta President Thai Software Export Promotion Association (TSEP) At BOI Fair 9 January 2012

Upload: punyagup

Post on 18-Nov-2014

461 views

Category:

Education


2 download

DESCRIPTION

Presentation at BoI fair, sponsored by SIPA

TRANSCRIPT

Page 1: Cloud computing boi fair 9jan2012

Software Business Opportunities with Cloud Computing Model

By Pirasan PunyaguptaPresident

Thai Software Export Promotion Association (TSEP)At BOI Fair

9 January 2012

Page 2: Cloud computing boi fair 9jan2012

Agenda

• About Cloud Computing• Case studies• Impact to Thai ICT industry• Opportunity or Challenges• How should we prepare

Page 3: Cloud computing boi fair 9jan2012

About Cloud Computing

CharacteristicsOn demand, self service

Multiple network access channels & devices

Pooled resources

Flexibility for buyers

Pay per use

DeliverySoftware (application ) as a Service (SaaS)Platform as a Service (Paas)

Infrastructure as a Service (IaaS)

DeploymentPrivate Cloud

Public Cloud

Hybrid Cloud

Community Cloud

Page 4: Cloud computing boi fair 9jan2012

Cloud Computing Characteristics

Source: Wikipedia

Page 5: Cloud computing boi fair 9jan2012

Cloud Deployment

Software applicationsand device interface

Process, solution design,Development tools, Testing tools

CPU, Storage, O/S, BandwidthDB, middleware, integration

Source: Wikipedia

Page 6: Cloud computing boi fair 9jan2012

Cloud Computing Example

Source: The Bick Group

Software applicationsand device interface

Process, solution design,Development tools, Testing tools

CPU, Storage, O/S, BandwidthDB, middleware, integration

Page 7: Cloud computing boi fair 9jan2012

Cloud Deployment

Source: Wikipedia

Page 8: Cloud computing boi fair 9jan2012

About Cloud Computing

• Motivation for solution providers

– Reduce implementation time/cost

– Reduce on-premise support costs / personnel

– Easier version control, upgrade, maintenance

– Application available on multiple devices / channels

– Provide service beyond borders

Page 9: Cloud computing boi fair 9jan2012

Cloud Computing Delivery Models

Page 10: Cloud computing boi fair 9jan2012

ICT support cost model

Traditional On-PremiseCosts for ICT Support

Cloud ComputingCosts for ICT Support

Source: The Bick Group

Page 11: Cloud computing boi fair 9jan2012

Where does it fit in the enterprise

– Straight forward business process

– Independent, low security data

– Require mobility / instant communication

– Cross border activities

Enterprise Architecture

Cloud ComputingArchitecture

Page 12: Cloud computing boi fair 9jan2012

For SME / Startups

– Use service / applications with low start up costs

– No need to own hardware

– Try & buy with many payment options

– Self service (for payment, setup, etc.)

– Anyone can provide / purchase services on Cloud

– Enable to do business virtually anywhere

Page 13: Cloud computing boi fair 9jan2012

SAMPLE CLOUD COMPUTING INNITIATIVES FOR ENTERPRISE/SME

Page 14: Cloud computing boi fair 9jan2012

Case studies 1

• Taiwan SME administration• Vision– Based on IT hardware manufacturing leadership, transform

industry to Cloud Computing solution provider– Develop Government (G-Cloud), enterprise, consumer

clouds for innovative service solutions

• Strategy– Supply side: Develop integrated cloud computing value

chain for manufacturing, retail and government services– Demand side: Drive government usage & SME adoption

Page 15: Cloud computing boi fair 9jan2012

Case studies 1

• Solution Approach– Model (A) Private Cloud Appliance for Enterprise

• Servers, O/S, database, storage, middleware, portals• Hosted in data center or Enterprise environment• Provide variety “Catalog” of software applications

– Model (B) Hosted Private Cloud• For small business / startups• Hosted in data center• Package provides solutions for CRM, ERP, accounting, call center,

etc.

Page 16: Cloud computing boi fair 9jan2012

IMPACT ON THAI ICT INDUSTY

Page 17: Cloud computing boi fair 9jan2012

Impact on Thai ICT Industry

• For ICT Enterprise users

– Enterprise will need more cloud applications to stay

competitive, reduce costs & enhance customer satisfaction

– Movement of non-sensitive data onto the clouds

– More mobility solution with smart phone / tablets

– More cloud solution will come in the form of small

applications on mobile phones and tablets

Page 18: Cloud computing boi fair 9jan2012

Impact on Thai ICT Industry

• For Software SME & ICT solution providers

– Need to offer the right mix of enterprise & cloud solutions

– Quick to respond to market demands

– Provide solution for mobile platforms

– Workforce shift to platforms on mobile & Internet

– Prepare for AEC2015 and overseas competitors

Page 19: Cloud computing boi fair 9jan2012

What fits the Cloud ModelFit for Cloud Model Not fit for Cloud ModelProcess, applications and data are mostly independent

Process, applications and data are coupled or complex

Points of application & data integration is well defined

Points of application & data integration is not well defined

Lower security level is acceptable Require high level of security or privacy

Internet / Web / mobile is the desired channels & platform

Application requires special interface

On site support cost is an issue On site support required

New applications Legacy applications

Page 20: Cloud computing boi fair 9jan2012

BRIEFLY ON AEC 2015

Page 21: Cloud computing boi fair 9jan2012

AEC is about Economic Integration

Source: SCB Economic Intelligent Center “Insight“ Feb 2011

Page 22: Cloud computing boi fair 9jan2012

Consensus among Economists

• Quick changes

– Corporate regulations & ceiling on ownership

– Tax regulations

– More movement of investment funds

Page 23: Cloud computing boi fair 9jan2012

Ownership up to 70% share in Service Business

Source: SCB Economic Intelligent Center “Insight“ Feb 2011

Page 24: Cloud computing boi fair 9jan2012

Current Foreign % Ownership in Service Business in Thailand

Page 25: Cloud computing boi fair 9jan2012

Consensus among Economists

• Slow changes

– Cooperation between domestic & multi-national

ICT SMEs, universities, technical research, etc.

– Movement of skilled labors

– Wages for ICT professionals

Page 26: Cloud computing boi fair 9jan2012

Wages for Thai workers has been “FLAT”

Source: SCB Economic Intelligent Center “Insight“ Feb 2011

Page 27: Cloud computing boi fair 9jan2012

Outsourcing Ranking

Source: www.sourcingline.com

Page 28: Cloud computing boi fair 9jan2012

OPPORTUNITIES / THREATS

Page 29: Cloud computing boi fair 9jan2012

Opportunity or Threats

• Market is larger, but more competitors

• More threats from overseas, but opportunity to

expand overseas as well

• For Thailand, very difficult to recruit & retain ICT

professional & staff

• Very few dominant, capable Thai ICT companies

• Biggest threat is creative “Brain Drain”

Page 30: Cloud computing boi fair 9jan2012

Opportunities

• Ability to provide IT solution through Cloud Computing Service model without borders with minimal support costs

Page 31: Cloud computing boi fair 9jan2012

Opportunities for ICT Users

• Users of Cloud Applications can improve productivity,

reduce IT costs and reach more customers :

– Hybrid / public cloud provide tools for sales force, staff

– Public cloud for customers, providing self service such as

check order and payment status

– Available for Web / mobile phones access

– Centralized control

Page 32: Cloud computing boi fair 9jan2012

Case studies 2

• FedEx Private Cloud - IaaS

– Runs in 200 order fulfillment centers worldwide

– Database to manage inventory, shipment status, etc.

• FedEx Private Cloud - PaaS

– Manages service plans

– Forecasts shipment at all locations

– Optimizes courier routing

Page 33: Cloud computing boi fair 9jan2012

Case studies 2

• FedEx Hybrid Cloud - SaaS

– Sales force automation & sales tools

– Mobile solution to provide latest information & status

• FedEx Cloud Solutions for SME

– Provide documents necessary for shipment

– Tracking, shipment, invoice, payment

– Online payment solutions

Page 34: Cloud computing boi fair 9jan2012

Opportunities for ICT Providers

• Small software firms have opportunities to match

larger software firms utilizing Cloud Model:

– Innovative products good enough for many SMEs

– Quick development and responsive to demand

– Reach global enterprise through broadband Internet / 3G

– Reach end user consumers worldwide via mobile devices

– Minimal set up and support costs & self service

Page 35: Cloud computing boi fair 9jan2012

Case 3: CT Asia Call Center on Cloud

Transform Traditional Call Center / CRM

To virtual Call Center Where operators can provide service with Internet & mobile phone

Now anyone can have call center to serve their customers

Page 36: Cloud computing boi fair 9jan2012

WHAT TO PREPARE

Page 37: Cloud computing boi fair 9jan2012

Improve ICT Competency– Understand Cloud model and its impact

– Improve skills, expertise for ICT personnel

– Training , coaching, certification

– Improve development standard & process

– Language training

– Equip small, creative, agile project team with tools and

resource necessary to bring product to market

– Get yourself known with modern marketing methods

Page 38: Cloud computing boi fair 9jan2012

Cooperation & Networking

– Among Thai SME & ASEAN SMEs

– Be part of regional / global partnerships

– Local partner still important

– Understand target country rules & regulations

– Learning from business success (or failure) cases, be

careful about the hype

Page 39: Cloud computing boi fair 9jan2012

Make Thailand a better place to live & work

– Friendly business & political environment

– Laws and regulations that make sense

– Improve IT & telecom infrastructure

– Decent wages & low operating costs for SME

– Attract & maintain skill labor with incentives

– Better emergency & crisis management

Page 40: Cloud computing boi fair 9jan2012

Thank You