cloud computing adoption motivation in the european north and south
TRANSCRIPT
Cloud Computing Adoption Motivation in
the European North and South
Euripidis Loukis ([email protected]) • Niki Kyriakou ([email protected])
Structure
IntroductionLiterature ReviewResearch HypothesesData and MethodResultsConclusions
European North-South Division
One of the most important problems of Europe has been the European North – South divideCountries of the European South have lower levels of:o Economic developmento Technological development
To overcome this situation:o It is necessary not only to cut wages and public expenses
in the European South (austerity)o But also make wider and better use of new technologies o Boost innovation
Contribution
Empirical comparison of the European North and South with respect to one of the most important, innovative and disruptive new Information and Communication Technologies (ICT)
Cloud Computing
Focusing not on the ‘quantity’ of CC adoption
But on its ‘quality’: motivations, orientations, directions of CC adoption
Cloud Computing (1/2)
Cloud computing radically changes the way firms access and use ICT to support their activitieso Part of the ICT support services required by firms are not
delivered by their internal ICT units, but by external providers on an on-demand basis over the Internet
o Users pay for the service as an operating expense, based on real usage
Without significant hardware and software investments
Without operation, support and maintenance costs
Cloud Computing (2/2)
Benefits:
ICT cost reductiono Reduction of the required ICT investments (by converting
related capital investments to operating costs)
Rapid and low cost experimentation with and exploitation of new emerging technologies
Support and facilitate innovation and external collaboration
Quick implementation of new ICT-based ideas
Literature Review
1st Stream of Cloud Computing adoption (Technology, Organization and Environment - TOE)
Technological factors (relative advantage, uncertainty, privacy risk, compatibility, observability, complexity, trialability)
Organizational factors (top management support, innovativeness, prior similar technology experience)
Environmental factors (competitive pressure, external support)
2nd Stream of Cloud Computing adoption (Synthesis of different theoretical frameworks)
Research Hypotheses
Research hypotheses concerning the Cloud Computing Adoption
Η1: The adoption of an ICT investment reduction strategy is positively associated with the propensity for CC adoption
H2: The adoption of an innovation-oriented strategy is positively associated with the propensity for CC adoption
H2a: The adoption of a product/service innovation oriented strategy is positively associated with the propensity for CC adoption
H2b: The adoption of a process innovation oriented strategy is positively associated with the propensity for CC adoption.
H3: Interest in adopting new ICT is positively associated with the propensity for CC adoption
H4: Collaboration with other firms is positively associated with the propensity for CC adoption
Data and Method (1/2)
Data 676 enterprises 6 European Countries
(Germany, France, England, Italy, Spain, Poland)
e-Business Market W@tch e-Business Survey 2009
Method Somers’ D Kendall’s tau-b
Data and Method (2/2)Dependent Variable
Prop_Cloud Propensity to adopt Cloud ComputingIndependent Variables
ICT_inv_red Adoption an ICT investment reduction strategy
Prod_inn Product/service Innovation strategyProc_inn Process Innovation StrategyInt_DW Interest in Data warehouse/ Data mining
Int_Mobile Interest in Mobile ServicesExt_Inn_Colla
bExistence of External Innovation Collaboration
E_Ext_Inn_Collab
Existence of Electronic Innovation Collaboration
Results (1/3)
Relative FrequenciesVery
Relevant (%)Partly
Relevant (%)Not Relevant
(%)Sout
hItaly 4,0 17,8 8,2Spain 3,2 12,8 84,0
North
UK 0,0 4,7 95,3France 1,2 11,6 87,2Germa
ny 0,0 4,4 95,6
Results (2/3) – European North
Independent Variable Sommers’ D Kendall’s tau-b
ICT Investment Reduction Strategy .094 .102
Pr0duct/Service Innovation Strategy .044 .053
Process Innovation Strategy .107 .131
Interest in Data Warehousing/Mining .182 .199
Interest in Mobile Services .124 .155Innovation Collaboration .063 .067Electronic Innovation
Collaboration .276 .280
Results (3/3) – European South
Independent Variable Sommers’ D Kendall’s tau-b
ICT Investment Reduction Strategy .205 .208
Pr0duct/Service Innovation Strategy .133 .116
Process Innovation Strategy .104 .106Interest in Data
Warehousing/Mining .328 .334
Interest in Mobile Services .232 .245Innovation Collaboration .118 .118
Electronic Innovation Collaboration .112 .113
Conclusions
Southern European firms of the examined sectors view CC as a means of reducing ICT investmentNorthern European firms view CC as a means to support and facilitate product/service innovation
and also to reduce cost and increase capabilities of their existing external electronic collaboration for the development of innovations
Both Northern and Southern European firms view CC as a means of experimentation with exploitation of new emerging technologies
Thank You!Euripidis Loukis ([email protected]) • Niki Kyriakou ([email protected])