Tomorrow’s Cloud Starts TodayBuilding the IT Infrastructure for the Next Decade

Andrew McLeanA/NZ Sales and Enterprise Solutions Manager

150 ExabytesTotal Data Crossing the Internet Through 2009

175 ExabytesTotal Data Crossing the Internet In 2010

Source: http://www.cisco.com/assets/cdc_content_elements/networking_solutions/service_provider/visual_networking_ip_traffic_chart.html

More Devices

>15 BillionConnected Devices

1. IDC “Server Workloads Forecast” 2009. 2.IDC “The Internet Reaches Late Adolescence” Dec 2009, extrapolation by Intel for 2015 2.ECG “Worldwide Device Estimates Year 2020 - Intel One Smart Network Work” forecast 3. Source:

http://www.cisco.com/assets/cdc_content_elements/networking_solutions/service_provider/visual_networking_ip_traffic_chart.html extrapolated to 2015

By 2015…

More Users

>1 Billion

MoreNetizen’s

More Data

>1 ZetabyteInternet Traffic

Over The Past 40 Years:

Up to 5000x Faster

Up to 100,000x Cheaper

Mainframe Client/Server Web

In The Last 5 Years Alone:

20x Performance/Watt

Half The Platform Idle Power

15:1 Consolidation

Is the Infrastructure Ready?

We Have Made Tremendous Progress…

5000x faster & 100,000x cheaper from Intel’s 4004 introduced in 1971 compared to the 32nm Westmere where chip speed has gone up by 5000x and transistors have become 100,000x cheaper adjusted for inflation (Intel TMG Sept 2010). See back up foils for performance and power comparison .

Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. Buyers should consult other sources of information to evaluate the performance of systems or components they are considering purchasing. For more information on performance tests and on the performance of Intel products, visit Intel Performance Benchmark Limitations

Infrastructure Must Evolve to Address IT Challenges

But Not Enough…

1. IDC Market Analysis, January 2010.

2. Source information in backup

* Other names and brands may be claimed as the property of others.

Today’s Technology Would Require

Building 45 New Coal Power Plants

to Support 2015 IT Infrastructure2

Efficiency

70% of Respondents Saying Security is

Top Concern In Moving to Public Cloud1

Security

IT will spend ~$2T on

deployment & operations

thru 2015 unless smarter

infrastructure radically simplifies management

of virtualized environments.

Manageability

“We have seen lock-in return as a top

concern….routinely seeking alternatives

to proprietary virtualization and cloud

computing technology “

August 2010

Lock-In

Evolution of virtualized computing

Researchers

Many

Ubiquitous

Pervasive

Mainframes Client/Server Web Cloud Architecture

Cloud Computing Can Transform the Economics of Computing & Services

Accelerate $100B of

Industry cloud services by 2015Save $25B in “cost of complexity”

IT Spend in 2015

Save 45 Giga Watts in 2015

Source: Intel estimates

Refer to backup for details

Cloud 2015 Vision

Automated

IT can focus more

on innovation and

less on

management

Federated

Share data securely

across public and

private clouds

Desktops Laptops EmbeddedSmartphonesNetbooks Personal Devices Smart TVs

Client Aware

Optimizing services based

on device capability

Catalyst for Change

Open & Interoperable Solutions Essential

* Other names and brands may be claimed as the property of others.

Open Data Center Alliance LaunchedOctober 27, 2010

CreateUnified voice for data center requirements

DeliverRequirements roadmap to and with industry

CommitRoadmap to guide internal IT deployments

Alliance Focus

70+ GLOBAL IT LEADERS FORM ALLIANCE

Intel serves as technical advisor to the Alliance

Steering Committee

Member Companies

AT&T

Alliance USAGE MODEL RoadmapDetailed Requirements for Deployment

Alliance committed to a

multi-year Roadmap

Expected delivery of 1.0

Roadmap in Q1’11

Information on the Alliance: www.opendatacenteralliance.org

Source: Open Data Center Alliance

Intel: Addressing Alliance Requirements

Define and prioritize IT

requirements

IT & Service Providers

Enable new capabilities in

Intel platforms

Collaborate and publish

proven reference solutions

Products & Technologies Intel® Cloud Builders

Easing Cloud

Deployments via Proven,

Interoperable Solutions

for IT

Intel® Cloud Builders

Performance, Reliability, Securityto Accelerate Your Mission Critical Transformation

Small Business Workstations

Cloud

Service

ProvidersStorage

Top of the Line

Capabilities

High Performance

ComputingNetworking

Efficient Performance with

Top-to-Bottom Security

Cost Effective

Unified Networking

Enterprise Data Center

Ideal Entry-level Server

Today

Infrastructure Silos

Trapped In Legacy IT

Cloud Infrastructure

for Mainstream

Enterprise

Dedicated

Infrastructure for

Mission Critical

Mid-Term Long Term

Cloud Economics for Mission Critical:

1st Step - Migrate to an Interoperable Infrastructure

Legacy

RISC

Legacy

Mainframe

x86

Robust Cloud for All

Workloads

Industry Analysts: Mission Critical is Migrating to Intel® Xeon®

Vertical markets once dominated by UNIX-

centric vendors - telcos and financial services

are good examples—increasingly consist of

enthusiastic x86 shops.Charles King, Pund-IT, Inc. March 30, 2010

By bringing RAS features to the x86

architecture, Intel has laid the groundwork

for customers to move away from RISC. Jim McGregor, chief technology strategist for In-Stat March 30, 2010

…there will be continued consolidation and contraction in the

Unix server market, while the x86-based market will continue

to grow… driven by factors that include drives to reduce

hardware and software costs; to simplify management of

workloads; to optimize performance; and to improve system

flexibility, such as the ability to flexibly add capacity.Following Downturn, Platform Migration Accelerates, February 2011

By the next decade, the server market will have reached

consolidation to one primary technology — x86…” George Weiss’s June 2010

“Impact of the Next Generation x86 on the Server Market.”

*Other names and brands may be claimed as the property of others

x86 vs. Non x86 Server System Volume

Increasing Capabilities, Solving More Problems

Non-X86

~$18B of

System Spend

1996 2010

60%

100%

Source IDC Server Tracker Q4’10

Multi-Processor Support

Multi-Core Processing

Advanced RAS

>1GHz Processing

2010: Intel® Xeon® 7500 Catalyst for Mission Critical Transformation

3X Performance1

+

>20 Advanced Reliability Features

+

Broadest Software and Hardware Ecosystem

+

World Class Economics

1 Best published / submitted results comparison of best 4-socket Xeon X7460 and X7560 models as of 7 May 2010. Please see back-up for performance related disclaimers

Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are

measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult

other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products.

*Other names and brands may be claimed as the property of others

Mission Critical Innovation Accelerates on Intel® Xeon®…

All dates, product features and plans are subject to change without notice.

Introducing the Intel® Xeon® Processor E7 Family

Accelerating Mission Critical Transformation

1 On 4S system using 32 GB DIMMS

Up to 10 Cores and

20 Threads

Up to 2 Terabytes of DDR3

Memory1 and Low Voltage

DIMM Support

Advanced Encryption

Standard –

New Instructions

Intel® Trusted Execution

Technology

30MB of Last Level Cache

• Broadest Mission Critical Vendor Base

• World Record Performance: Up to 40% Increase vs. Xeon® 7500

1

• Advanced Data Protection and Reliability

• World-Class Economics

All dates, product features and plans are subject to change without notice.

Accelerating Mission Critical Transformation

1 SPECint*_rate_base2006 benchmark comparing next generation Intel® Xeon® processor E7-4870 (30M cache, 2.40GHz, 6.40GT/s Intel® QPI) scoring 1,010 (includes Intel Compiler XE2011

improvements accounting for about 11% of the performance boost) to X7560 (24M cache, 2.26GHz, 6.40GT/s Intel QPI) scoring 723 (Intel Compiler 11.1). Source: Intel SSG TR#1131.

Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using

specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance

tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products.

on Intel TXT

Ecosystem Building Around

Better, Faster, Stronger Security on Xeon®

Intel® Advanced Encryption

Standard New Instructions

(Intel® AES-NI)

Intel® Trusted Execution

Technology (Intel® TXT)

Intel TXT can also be used to monitor

and assess the security environment in

real time, so customers can establish

and maintain “trusted resource pools.”

With this foundation, sensitive and

business-critical workloads can be

deployed — and migrated — with

confidence.

Vmware Whitepaper “More Performance and Stronger Security for Miss

ion-Critical Enterprise Computing”

on AES-NI

Oracle Database 11g

Release 2 Transparent Data

Encryption shows 10x

speedup in AES encryption

Oracle press release http://www.oracle.com/us/corporate/press/173758

Server Refresh Benefits

Source: Intel measurements as of March 2011 of Xeon E7-4800 and dual 4-socket systems. Performance comparison using SPECint_rate_base2006. Results have been estimated based on internal Intel analysis and are provided for informational purposes only. Any difference in system hardware or software design or configuration may affect actual performance. For detailed calculations, configurations and assumptions refer to the legal information slide in backup.

Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated

purchases, including the performance of that product when combined with other products.

20112006

18 Racks of Intel® Xeon®

Dual Core Servers

Up to 18X Performanceor

93% Estimated Annual Energy

Reduction

AND Latest Features:Intel Virtualization, Security, Power

Management, Reliability…1 Rack of Intel®

Xeon® E7-4800

Family Servers

Focus On Innovation Not Maintenance

Make no Compromises and Save with Industry Standard Intel® Xeon®

Xeon® E7 vs. latest SPARC*

SUN T5440*

Xeon E7 vs. latest Power*

POWER 750 Express*

Up to

160%Performance

Up to

99%Performance

Xeon ® E7-4800

at

50%System Cost

at

20%System Cost

SUN M4000*

Xeon ® E7-4800

Xeon ® E7-4800

Up to

700%Performance

at

50%System Cost

Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software,

operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that

product when combined with other products.

* Other names and brands may be claimed as the property of others.

Source: Published results as of Aprtl 5th 2010. See backup slides for details.

Summary

Cloud 2015: Automated, Federated, and Client Aware

Open, Interoperable Solutions for Cloud Evolution

Intel® Cloud Builders: Proven Solutions from Ecosystem Leaders

Intel® Xeon® Processor E7 Family to Accelerate Cloud Transition