May 26 & 27, 2012Expo Center, Karachi

Masala Family Festival

Ground Breaking Event of the Year

Event Highlights

History in creating Highest number of Footfall at the venue for any festival –

total of 227,634 Visitors attended the Festival in 2 days

The event witnessed a record attendance of female visitors - approximate ratio stands at 3:1

The largest food court was established in the event, a record for any festival previously held at the venue

Live Cooking by Masala Chefs & one to one interaction with the audience

added fire to the show

The food court offered more

than 60 variety of cuisines under one roof

With 50+ different attractions this was

the Largest Kids area established at the venue

The event generated economic activity in 27+ allied industries, directly and indirectly.

Glimpse of HUM TV & Style 360 Talent Hunt Activities

Sponsors Branding

Pre – Event Promotion

Promos Masala Tv, HUM TV, Style 360

14 days campaign –Stall booking and details

9 Days Campaign – Invitation Promo

Montages Chefs Endorsement Montages

Endorsement on Live Shows by Masala Chefs

9 Days Campaign

Radio 14 days campaign –Stall booking and details

9 Days Campaign – Invitation Promo

FM 105

FM 91

Masala TV WebsiteFacebook Pg MFF

(1K likes, 1400 visits) Facebook Pg Masala TV

Facebook Pg Hum TVFacebook Pg Style 360

9 Days Campaign

E-Flyers

Outdoor 11 Days campaign

SMS Campaign MFF Contest through SMS - executed via Masala TV and

FB pages (1K sms generated)7 Days Campaign

Inviting SMS Circulated 3 consecutive days (25th, 26th and 27th of May)

Online Promotion

E- Marketing

32 Hoardings in Karachi

Outdoors

E-flyer

SMS Campaign

Post – Event Promotion

Promo – Event Success Awareness

E-flyer