Distributor

Distributor

SAMASAMA W/S W/S

IndeIndexx

StructureStructure Trade Trade StructureStructure KPI’s KPI’s Act VS Plan & Growth Act VS Plan & Growth Cost & "R O I" Cost & "R O I" SIA Result SIA Result Project Project

Distributor

ASM SAYED ABDALLAH

Accountanthesham

Team Leader 1ASHRAF ELSHREIF

DSF 1TAHA SAYED

DSF 2M FARHAT

Customer serviceSalah,mahmoud,sherif

CashierAly

Warehouse Keeperkareem

Workers6

Active W/S

Big W/S W/SSemi W/S

SupplierCoffee

MillsOthers TOTAL

Outlets Covered 5 15 20

Total universe 5 15 20

% 0% 100% 100% 0% 0% 0% 0% 100%

Outlets Covered 11 66 77

Total universe 15 68 83

% 0% 0% 73% 97% 0% 0% 0% 93%

Outlets Covered 13 61 3 77

Total universe 15 68 4 87

% 0% 0% 87% 90% 75% 0% 0% 89%

Classification

Team Leader Name: ASHRAF

ELSHERIF

DSF 1 Name TAHA SAYED

DSF 2 Name M . FARHAT

Outlets Covered 5 39 127 3 174

Total universe 5 45 136 4 190

FCSFCS

Calls

835

680710

725792

699 709

936

816715

683

442

672

599558580558589

494

601

82%65%95%74%83%78%62%79%84%62%

0

100

200

300

400

500

600

700

800

900

1000

1.Jan 2.Feb 3.Mar 4.Apr 5.May 6.Jun 7.Jul 8.Aug 9.Sep 10.Oct 11.Nov 12.Dec

2-Number of Calls 1-Positive Calls PC / No Of C.

Coverage & C.D

169159

176177169 171

159

182 178167

181181181181181181181181181181

93%88%97%98%98%92%101%88%94%93%

0

25

50

75

100

125

150

175

200

1.Jan 2.Feb 3.Mar 4.Apr 5.May 6.Jun 7.Jul 8.Aug 9.Sep 10.Oct 11.Nov 12.Dec

3-Customer Dealing 1-Coverage CD / Coverage

AVG LPC

4.55.34.6

3.84.2

3.6

4.84.7

6.4

5.6

4.0

4.0 4.0 4.0 4.0

4.0 4.0 4.0 4.0 4.0

-

1.0

2.0

3.0

4.0

5.0

6.0

7.0

1.Jan 2.Feb 3.Mar 4.Apr 5.May 6.Jun 7.Jul 8.Aug 9.Sep 10.Oct 11.Nov 12.Dec

Actual Planned

SaleSale

ss

Actual Vs Plan & Actual Vs Plan & GrowthGrowth

LYLT/B 3,785 3,606 -179CTC 2,414 1,244 -1,170Dust 5,569 5,942 373Cubes 1,785 1,751 -34Vegetar 356 378 22Instant 257 312 55Tomato 1,481 1,667 186Lux 4,291 3,083 -1,208GM 1,753 920 -833Mist 142 341 199

Sunlight 546 714 168

T O 23,425 20,858 -2,567

GrowthActual 07 Actual 08Brand %

-5%-48%7%-2%6%21%13%-28%-48%140%31%-11%

-1000

0

1000

2000

3000

4000

5000

6000

LYLT/B CTC Dust Cubes Vegetar Instant Tomato Lux GM Mist

Ach VS Plan & Growth

Actual 07 Actual 08

mist1.7%

sunlight3.6%

Dust29.8%

Cubes8.8%

CTC6.2%

T//B18.1%

Instant1.6%

Paste8.4%

Vegetar1.9% Lux

15.4%

GM4.6%

Brand Brand shearshear of of businessbusiness

Cost &

Cost &

ROI ROI

Cost & "R O I" Till Cost & "R O I" Till Dec 2008Dec 2008

Dist. TOTAL GSV Costs Cost %Net

investement R.O.I R.O.I

SAMA 20,941,963 317,735 2.52% 1,100,000 209,420 19.04%

ROI 2008

19.03%

17.17%

15.33%

11.47%

1.53%

3.82%

5.74%

7.71%

13.28%

9.37%

2%

4%

6%

8%

10%

13%

15%

17%

19%

21%

25%

23%

0.00%

3.00%

6.00%

9.00%

12.00%

15.00%

18.00%

21.00%

24.00%

27.00%

يناير-08 فبراير-08

مارس-08

ابريل-08 مايو-08 يونيو-08

يوليو-08 اغسطس-08

سبتمبر-08

اكتوبر-08

نوفمبر-08

ديسمبر-08

ROI ROI Model

SIA ResultSIA ResultPlan Act % Plan Act % Plan Act % Plan Act %

TL 1 20 20 100% 15 15 100% 48 120 250% 192 769 401%

DSF1 1 90 90 100% 70 74 106% 240 288 120% 960 1423 148%

DSF2 1 90 81 90% 70 75 107% 240 275 115% 960 1621 169%

3 200 191 96% 155 164 106% 528 683 129% 2112 3813 181%

sama

Total Dist

ECO PC LPC

Dist DSFAch FCS

Coverage

Plan Act % Plan Act % Plan Act %

TL 12162030 11365973 93% 15 20 133% 15 20 133%

DSF1 6919195 4945032 71% 67 74 110% 67 73 109%

DSF2 4143407 3942695 95% 68 70 103% 68 70 103%

23224632 20253700 87% 150 164 109% 150 163 109%

Lux

sama

Lipton

Total Dist

Dist DSF

Growth

GSV ach o p ach groth

Distributor NameCustomer Name 2007 2008 2008 2008 2008

احمدعبدالنبى 197,015 205,063 250,000 82% 4.09%

البيتبيتك 814,598 1,844,508 1,500,000 123% 126.43%

القدسالشريف 324,480 372,122 400,000 93% 14.68%

النبراوى 451,549 599,677 575,000 104% 32.80%

النجمة 441,021 483,478 510,000 95% 9.63%

الهنا 553,448 505,485 700,000 72% 8.67%-

أشرفقيصر 698,714 868,297 850,000 102% 24.27%

بكرعبده 646,151 714,408 775,000 92% 10.56%

تجارةيغمور 242,219 188,615 300,000 63% 22.13%-

حسينالشاذلى 368,681 435,423 450,000 97% 18.10%

سارةللتجارة 1,306,745 897,846 1,375,000 65% 31.29%-

سامىصابر 217,363 238,428 275,000 87% 9.69%

عمرالشرقاوى 914,749 717,795 1,050,000 68% 21.53%-

عمرالهوارى 1,057,680 1,145,537 1,375,000 83% 8.31%

فرجالعطار 568,246 660,643 700,000 94% 16.26%

ماهرنجيب 244,236 278,769 300,000 93% 14.14%

) )الديبواوالده محسنالديب 268,935 374,848 350,000 107% 39.38%

التوفيقية 312,407 367,408 350,000 105% 17.61%

اوالدعبدالمنعم 40,153 220,501 225,000 98% 449.15%

9,670,397 11,120,859 12,312,008 90.3% 15.00%

Sam

a

Sama Total

GSV ach o p ach groth

Distributor NameCustomer Name 2007 2008 2008 2008 2008

البرعى 348,997 230,341 500,000 46% 34.00%-

شركةالبركة 338 91,541 25,000 366% 27023.27%

صادقصموئيل 80,471 89,786 111,000 81% 11.57%

ثروتراغب 138,381 159,787 190,000 84% 15.47%

ميالداسكندر 127,293 137,599 173,000 80% 8.10%

ميدو 78,696 106,130 110,000 96% 34.86%

عياديوسفمهنى 58,588 65,037 80,000 81% 11.01%

محروسسرنجاوى الحاج 122,549 171,488 185,000 93% 39.93%

لطفىيوسف 98,925 84,536 150,000 56% 14.54%-

جورج ) الحدائق ( 89,673 104,923 125,000 84% 17.01%

محمدمنصور 76,439 130,650 125,000 105% 70.92%

احمدعمارة الحاج 32,824 158,255 75,000 211% 382.13%

شركةالليثىللتجارةوالتوزيع 159,242 158,088 200,000 79% 0.72%-

ابراهيم ) الساحل ( 64,463 81,206 90,000 90% 25.97%

فكرونى 154,684 117,733 210,000 56% 23.89%-

شركةابوخشالةالتجارية 180,076 118,342 215,000 55% 34.28%-

نجمةديرالمالك 94,422 98,447 125,000 79% 4.26%

االمانة 133,251 192,784 200,000 96% 44.68%

للصابونوالمنظفات روضالفرج 43,036 57,166 60,000 95% 32.83%

حسنالسويسى 127,846 147,655 165,000 89% 15.49%

محمدابراهيم ) بابالبحر ( 45,491 27,617 60,000 46% 39.29%-

Sa

ma

Data Year

GSV ach o p ach groth

Distributor NameCustomer Name 2007 2008 2008 2008 2008

شركةالنور 97,456 100,049 130,000 77% 2.66%

عادلالتوحيد 31,659 46,630 50,000 93% 47.29%

سيدالبركة 90,258 97,828 140,000 70% 8.39%

بسملة 42,336 12,361 60,000 21% 70.80%-

فكرى الحاج 88,294 97,043 120,000 81% 9.91%

والنور الرضا 66,305 88,731 90,000 99% 33.82%

اوالدمختار 47,500 67,744 70,000 97% 42.62%

) الصفا )بينالصورين 48,785 58,961 70,000 84% 20.86%

ابراهيمالبركة 20,518 11,225 35,000 32% 45.29%-

محمودمنصور 56,123 67,963 80,000 85% 21.10%

النجمةالذهبية 35,098 47,952 55,000 87% 36.62%

منارةالقدس 131,706 127,779 200,000 64% 2.98%-

كنوز 92,800 105,352 125,000 84% 13.53%

حربى 152,764 118,364 190,000 62% 22.52%-

سعيد سنتربور 23,650 18,254 35,000 52% 22.82%-

اليوسفية 93,897 107,276 133,000 81% 14.25%

الحاج / محمودعبدالسميع 123,628 148,509 175,000 85% 20.13%

صبحىالقاضى 2,650 52,894 25,000 212% 1896.37%

جملةمحمدشعيب 5,567 45,007 50,000 90% 708.47%

شركةاوريجينال 11,469 89,284 50,000 179% 678.51%

3,518,146 4,192,996 5,132,000 81.70% 19.18%

Sa

ma

Sama Total

-200,000

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

1,600,000

Year 2008 718,1 1,411, 1,032, 1,172, 1,162, 1,316, 1,315, 1,178, 994,2 1,014,

Year 2007 1,003, 838,6 1,009, 737,5 834,5 1,127, 991,1 944,5 1,114, 786,5 478,0 822,4

Growth % -2800 68% 2% 59% 39% 16% 32% 24% -1100 29%

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Thank you

Thank you

sayed sayed

abdallhabdallh