close the last mile v3
TRANSCRIPT
CONFIDENTIAL | Plimus
May 2010
Close The Last Mile
CONFIDENTIAL | Plimus 2
Who Is Plimus?• E-Commerce Handler for
• 5,500 Global Sellers
• 55,000 Global Affiliates
• Selling $200,000,000 for Clients in 2010, And Growing
• Connecting Online Buyers with Digital Goods, Products and Content for High Revenues Every Day
• Clients You Know Include• Autodesk, Namco, Blizzard, Whitesmoke, MyHeritage, and more.
Don’t Forget The Competition, Shimon!
CONFIDENTIAL | Plimus 3
75% Of Online Customers Abandon The Cart
Only 60% to 80% of Attempted Sales Close
A $1M Campaign Leaves $300K & More On The Table
Dedicate As Much Time to Closing Payment as Sourcing Traffic
CONFIDENTIAL | Plimus 4
For a $1M Campaign, Accessing Just 1 in 10 of Abandoning Customers
Means An Extra $75,000
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The Last Mile Is Always The Hardest
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Will This Be Enough?
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Once You Lead The Horse To Water…
Can You Make Him Drink?
CONFIDENTIAL | Plimus 8
5-Step Evolution of A Winning Offer
Assume We Start With A Campaign That Would
Bring In $1M
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Step 1: Optimize Payment Processing
Only 60% - 80% Of Good Deals Succeed
CONFIDENTIAL | Plimus 10
Are you (Globally) Covered? Processors Don’t Recognize ‘Exotic’ Cards
Be Sure They Get Round-Robin’d
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Example # 1: Most Global Processors Don’t Aaccept Carte Bleue (But 60% of The Market in France Uses It..)
Example # 2: 50% of Online Orders in Germany Are NOT via Credit Card
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Re-Capturing 10% Of Those Can Add
$20k - $40k For Your $1M Campaign
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Step 2: Deliver Confidence
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>75% of Customers Abandon If They Don’t See:
Preferred Language…
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>75% of Customers Abandon If They Don’t See:
Preferred Currency
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>75% of Customers Abandon If They Don’t See:
Preferred Payment Method and Security Badge
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Re-Capturing 10% Of Those Can Add
$75K For Your $1M Campaign
CONFIDENTIAL | Plimus 18Step 3. Give a Smooth & Branded Checkout Experience
Branded Affiliates Should Send to Order Pages with Their Own Design
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Step 4: Give ‘Em A….
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Subscriptions & Terms Work
Ongoing Income For Everyone
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Closing 5% More Through Terms Can Add
$50k To Your $1M Campaign
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Step 5: Add Promotions
Be Sure You Can Add Complimentary Products From Other Vendors
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Don’t Be Satisfied With Pre-Sale Promotions
Add Post-Sale Add-Ons To Maximize Spend
CONFIDENTIAL | Plimus 24
Adding Just 7.5% In Promotions
Adds $75k To Your $1M Campaign
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You Know You Optimize Your Sales Page / Ads
Optimized Payment Converts Up To 150% Better
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Increase Conversion By Just 15%
Adds $150k To Your $1M Campaign
CONFIDENTIAL | Plimus 27Let’s Do The Math
For Your $1M Campaign:
• 10% of Exotic Cards Re-Captured: $20 - $40K
• 10% Abandons Re-Captured:$75K
• 5% Increased Sales Through Terms: $50K• 7.5% Increased Sales Through Promos: $75K• 15% Increased Conversion on Optimization: $150K• GRAND TOTAL
$370 - $390k
CONFIDENTIAL | Plimus 28
75% Of Online Customers Abandon The Cart
Only 60% to 80% of Attempted Sales Close
A $1M Campaign Leaves $300K & More On The Table
Dedicate As Much Time to Closing Payment as Sourcing Traffic
CONFIDENTIAL | Plimus 29For More – Visit Our Brand New Marketplace
Number or Active Affiliates
BuyNow Conversion
Rate
Lifetime Value for Recurring
Products
Marketplace Score – Sales
Power
And Be Sure To Come Visit Us @Our Booth