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Hunting Lions...

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Post on 12-Jan-2017

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Hunting Lions...

We failed!

If you set your goals ridiculously high and it's a failure,

you will fail above everyone else's success.“

- James Cameron, Director of Terminator, Titanic and Avatar

CLIMBING CANNESPanos Sambrakos, Executive Creative Director, OgilvyOne Athens

Make one of the best campaigns in the world.

(!is year. In your category.)

1. Make a branded film people would pay to see.

2. Promote it with a transmedia campaign.

3. Integrate it with an ATL campaign.

Setting ridiculously high goals:

YOUR CAMPAIGN

THE JURY

Present the most appealing case study.

Making the jury lift you up!

1. Tell a good story that will

get them to root for you!

LOVE IN THE END

A story about...

1. A feature film based on User Generated stories.

2. A transmedia campaign with an Alternate Reality Game.

3. An engaging Social Media campaign.

4. An integrated campaign.

5. A branded film that managed to beat Hollywood!��

2. Make the first 30 seconds count!

Watching 3.000 case videos in a dark room...

3. Show how your campaign

changed brand perception.

A story about change

A campaign that changes brand perception!

We failed!

Silver Lion: Best Fiction Bronze Lion: Best User Generated Content Silver Lion: Best Integrated Content Campaign

April May May June October

April May May June October

“Raise your sights!

- David Ogilvy

Blaze new trails!! Compete with the immortals!!!”

Good luck!

Contact: Panos Sambrakos @panos