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barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones#RecruitClever
@APSCo_org
Attract Candidates and Clients
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones#RecruitClever
@APSCo_org
Lisa Jones@LisaMariJones
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones#RecruitClever
@APSCo_org
Maggie Pattinson@MaggieApsco
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones#RecruitClever
@APSCo_org
We use “rec tech” to speed up recruitment process and make
recruiters more competitive
We help recruiters use social media to generate business and source
talent
what we do we do well
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones#RecruitClever
@APSCo_org
Follow me!@LisaMariJones
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones#RecruitClever
@APSCo_org
TWEET!
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones#RecruitClever
@APSCo_org
6/5/2015 7
Are you a clever recruiter?
Friday 26 June!Register!!
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones#RecruitClever
@APSCo_org
What’s happening 18 Dec 2015?
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones#RecruitClever
@APSCo_org
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones#RecruitClever
@APSCo_org
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones#RecruitClever
@APSCo_org
Punch it Chewie!
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones#RecruitClever
@APSCo_org
I “suffer” from the
direct-hire model
My clients query the need for
recruiters
I am get “back
doored”
Things are a “little”
disrupted
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones#RecruitClever
@APSCo_org
I know how to attract
attention….
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones#RecruitClever
@APSCo_org
I post CONTENT (not jobs)
on average, weekly…
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones#RecruitClever
@APSCo_org
I post # jobson average, weekly…
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones#RecruitClever
@APSCo_org
I find your
lack of
content
disturbing!
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones#RecruitClever
@APSCo_org
It’s not about you! Mobile What to create Where to share Size matters! Get practical Jobs!
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones#RecruitClever
@APSCo_org
A great sourcing strategy…
…. is now all about attraction
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones#RecruitClever
@APSCo_org
It’s a flippin’ recruiter nightmare
So much tech!(Not enough time!)
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones#RecruitClever
@APSCo_org
Why post?79% of
LinkedIn =
passive in 2012
Now super-passive 15%= 85% interested in a recruiting chat
44% look for content to improve their skills and help their career path (NOT jobs)
LinkedIn Talent Trend 2014
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones#RecruitClever
@APSCo_org
And it’s all about THEM…
... not you!
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones#RecruitClever
@APSCo_org
When do you stop working?
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones#RecruitClever
@APSCo_org
When are you most engaged with your
phone?
BE HONEST!
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones#RecruitClever
@APSCo_org
Mobiles are soooo yesterday
65% emails read on a mobile
84% of smart phone users surf the web on their phones whilst watching TV
We read 25%
slower online
73% job
searches on
LinkedIn =
mobile
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones#RecruitClever
@APSCo_org
87% of male recruiters loo-surf!
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones#RecruitClever
@APSCo_org
????% of job applications are
made from a desktop device?
93%
What makes your job so special?
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones#RecruitClever
@APSCo_org
Content types
Infographics?Memes
(Boring)
blogs?
Cards /
images
Word clouds
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones#RecruitClever
@APSCo_org
Don’t create anything!
Nick it from elsewhere(share, don’t plagiarise!)
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones#RecruitClever
@APSCo_org
All the gear, no idea?
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones#RecruitClever
@APSCo_org
#RecruitClever – find content
Use your
mobile!
Check your Pulse
Create a home page which feeds you! (Leave the junk food alone!)
Use Feedly to segment your news
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones#RecruitClever
@APSCo_org
Where to share?
Your blog…But more importantly, others’ blogs!
PinterestLinkedIn
YouTube
Slideshare
Google+Facebook
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones#RecruitClever
@APSCo_org
Size mattersLess than 100 characters for a tweet (17% higher engagement)
Less than 40 characters for Facebook (86% higher engagement)
But if you need more, use 80 characters (66% more engagement)
Google+ title less than 60 characters
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones#RecruitClever
@APSCo_org
Format matters
Tweets with images get 2 x engagement
Tweets with #hashtags get 2 x engagement
Ask for a rt and you’ll get one (x 12)
Ask for a retweet and you’ll get one (x 23)
Add a link = 86% more engagement
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones#RecruitClever
@APSCo_org
Buffer
Schedule your tweets and LinkedIn updates and analyse their reach
Time matters!
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones#RecruitClever
@APSCo_org
Jobs… Your MOST important
content
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones#RecruitClever
@APSCo_org
What percentage of applications are
made from a desktop device
93%
What is so special about you / your job to get them to “log on”?
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones#RecruitClever
@APSCo_org
Jobs should attract passives, and…
Improve profile views (contact leads!)
Put clients back in their boxes
Attract other recruiters (internal
recruitment)
Increase web hits, applications, placements
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones#RecruitClever
@APSCo_org
Passives are the new Black“Our client is…”
“competitive salary”91% want to see a brand on a job before reviewing it“we are looking for…”
“I’m going to tell you about you, the role, the client and what I think”
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones#RecruitClever
@APSCo_org
Most important factors for looking for a job
LinkedIn Talent Trend 2014
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones#RecruitClever
@APSCo_org
Least important factors for looking for a job
LinkedIn Talent Trend 2014
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones#RecruitClever
@APSCo_org
What works for you?
Check your Publisher Stats
Twitter Analytics
Check Who’s Viewed Your Profile?
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones#RecruitClever
@APSCo_org
It’s not about you! Mobile What to create Where to share Get practical Jobs!
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones#RecruitClever
@APSCo_org
What are you taking away?
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones#RecruitClever
@APSCo_org
6/5/2015 44
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones#RecruitClever
@APSCo_org
6/5/2015 45
Push the button!
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones#RecruitClever
@APSCo_org
Click on these links and
follow our accounts!
Follow us Improving Recruiter Efficiency
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones#RecruitClever
@APSCo_org
Lisa JonesLisaMariJones
barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones#RecruitClever
@APSCo_org
6/5/2015 48