cleartrip mobile q2'14 infographic : how india travels thrugh mobile

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HIGHLIGHTS India goes mobile: increase in mobile searches (Q2’14 vs. Q1’14) 67% The perfect holiday: On Mobile, Q2’14 saw: higher air bookings lower hotel fares THE BRAND PRIX Share of traffic by brand between 36% Samsung 23% Apple 19% lower airfares 6.3% 66% higher hotel bookings 92% HOW INDIA TRAVELS THROUGH MOBILE traffic share on Mobile 43% of overall transactions via Mobile 30% The latest devices to jump onto the Cleartrip Wagon in Q2’14 THE NEWBIES Motorola Moto G (gen 2)/E Micromax Canvas A177 Juice Sony Xperia M2/C3 Samsung SM- G7105 Galaxy Grand 2 LTE LG D855 G3 THE APPLE OF OUR EYES iOS Traffic by OS version as of October 9, 2014 The brand that rocks the cradle: Top 5 high-end transaction size models Soaring high: Samsung & Apple still lead in device traffic share Apple devices lead the share of air searches The big belly: New Delhi showed the highest q-o-q increase in mobile + tablet traffic share from 39% to 52% SIZING IT UP Share of traffic by device in Q2’14 THE BATTLE OF THE APPS iOS vs. Android share of traffic Mobile 92% Tablet 8% Of the total Android 39% Mobile Web 46% iOS 15% THE BATTLE OF THE BROWSERS Share of traffic by browsers THE COLOUR OF MOBILITY Safari 15.7% Chrome 29.9% Android Browser 23.6% Immediate vs planned travel THE IMPULSIVE TRAVELLER 0-3 4-5 16-30 30+ 21% 22% 12% 45% 30% 19% 10% 42% Days prior to travel Desktop Mobile Average airfare paid via mobile in Q2’14 THE HIGHFLIER Month JUL AUG SEP Avg. Air Fare 4,752 4,299 3,746 Average fares for rooms at regular hotels vs 4 & 5 star hotels, booked via mobile THE SUITE LIFE MONTH JUL AUG SEP AVG FARES 3,145 3,220 3,274 AVG FARES (4&5 STAR HOTELS) 4,817 5,073 5,065 HOME SUITE HOME VIEW 41% viewed the “Photos” 23% searched for “Hotels near me” (searched by more iOS than Android users) Search patterns iOS: Pay@Hotel Stars Location Price Tripadvisor Rating Android: Location Price Stars Tripadvisor Rating Amenities THE SWEET TOOTH Android traffic by OS version in Q2’14 Jelly Bean 53.9% (Q1’14: 57.6%) KitKat 26.5% (Q1’14: 13.6%) Ice Cream Sandwich 7.8% (Q1’14: 10.4%) Gingerbread 5.3% (Q1’14: 7.5%) Source: Cleartrip data - Q2’FY14 Cleartrip App users by age group Sessions via mobile and tablet as a percentage of the total sessions in Q2’14 THE AGE OF TRAVEL THE TRAVEL BUG Male Female Age 13-17 18-24 25-34 35-44 45-54 55+ Total 0.1% 2.1% 4.9% 1.3% 0.5% 0.2% 9.1% 1.2% 18.7% 44.9% 18.0% 5.5% 2.6% 90.9% Mumbai 45% New Delhi 52% Bangalore 36% Jaipur 59% Lucknow 60% Indore 45% Ahmedabad 47% iOS7 50.1% iOS8 44.3% Others 5.6% 1 iPhone 5s 2 iPhone 5 3 Apple iPad 4 Samsung GT-N7100 Galaxy Note II 5 Samsung GT-19300 Galaxy S III Top 5 low-end transaction size models 1 Samsung Galaxy Grand Duos 2 Samsung Galaxy S Duos 3 Samsung Galaxy Core 4 iPhone 5S 5 iPhone 5 Q2’ 2014

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Cleartrip mobile Q2'14 Infographic : How India Travels Thrugh Mobile

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Page 1: Cleartrip mobile Q2'14 Infographic : How India Travels Thrugh Mobile

HIGHLIGHTSIndia goes mobile:

increasein mobile searches(Q2’14 vs. Q1’14)

67%

The perfect holiday: On Mobile, Q2’14 saw:

higher air bookings

lower hotel fares

THE BRAND PRIXShare of tra�c by brand between

36% Samsung 23%Apple

19% lower airfares 6.3% 66% higher hotel

bookings92%

HOW INDIATRAVELSTHROUGHMOBILE

tra�c share on Mobile

43% of overall transactions via Mobile

30%

The latest devices to jump onto the Cleartrip Wagon in Q2’14THE NEWBIES

Motorola Moto G

(gen 2)/E

Micromax Canvas

A177 Juice

SonyXperiaM2/C3

Samsung SM-G7105 GalaxyGrand 2 LTE

LGD855

G3

THE APPLE OF OUR EYESiOS Tra�c by OS version as of October 9, 2014

The brand that rocks the cradle:

Top 5 high-end transaction size models

Soaring high:

Samsung & Apple still lead in device tra�c share

Apple devices lead the share of air searches

The big belly: New Delhi showed the highest q-o-q increase in mobile + tablet tra�c share from 39% to 52%

SIZING IT UPShare of tra�c by device in Q2’14

THE BATTLE OF THE APPSiOS vs. Android share of tra�c

Mobile92%Tablet

8%

Of the total

Android

39%Mobile Web

46%

iOS

15%

THE BATTLE OF THE BROWSERS Share of tra�c by browsers

THE COLOUR OF MOBILITY

Safari15.7%

Chrome29.9%

Android Browser

23.6%

Immediate vs planned travelTHE IMPULSIVE TRAVELLER

0-34-516-3030+

21%22%12%45%

30%19%10%42%

Days prior to travel Desktop Mobile

Average airfare paid via mobile in Q2’14THE HIGHFLIER

Month

JUL

AUG

SEP

Avg. Air Fare

4,752

4,299

3,746

Average fares for rooms at regular hotels vs 4 & 5 star hotels, booked via mobile

THE SUITE LIFE

MONTH

JULAUGSEP

AVG FARES

3,1453,2203,274

AVG FARES (4&5 STAR HOTELS)

4,817

5,073

5,065

HOME SUITE HOMEVIEW 41% viewed the

“Photos” 23%searched for “Hotels near me” (searched by more iOS than Android users)

Search patterns

iOS: Pay@Hotel Stars Location Price Tripadvisor Rating

Android: Location Price Stars Tripadvisor Rating Amenities

THE SWEET TOOTHAndroid tra�c by OS version in Q2’14

Jelly Bean53.9%(Q1’14: 57.6%)

KitKat26.5%(Q1’14: 13.6%)

Ice Cream Sandwich

7.8%(Q1’14: 10.4%)

Gingerbread5.3%(Q1’14: 7.5%)

Source: Cleartrip data - Q2’FY14

Cleartrip App users by age group

Sessions via mobile and tablet as a percentage of the total sessions in Q2’14

THE AGE OF TRAVEL THE TRAVEL BUG

MaleFemaleAge

13-1718-2425-3435-4445-5455+Total

0.1%2.1%4.9%1.3%0.5%0.2%9.1%

1.2%18.7%44.9%18.0%5.5%2.6%90.9%

Mumbai45%

New Delhi52%

Bangalore

36%Jaipur

59%

Lucknow

60%

Indore

45%

Ahmedabad47%

iOS7 50.1%

iOS8 44.3%

Others5.6%

1 iPhone5s 2 iPhone

53 Apple

iPad4 Samsung

GT-N7100 Galaxy Note II

5 Samsung GT-19300 Galaxy S III

Top 5 low-end transaction size models

1 Samsung Galaxy Grand Duos

2 Samsung Galaxy S Duos

3 Samsung Galaxy Core

4 iPhone 5S

5 iPhone 5

Q2’ 2014