clean your brand

Copyright © 2010 .O Projects. For educational use only. No part of

this presentation may be published, sold, or otherwise used for profit

without the written permission of the author.

Ax.Tantawy | .O Projects 1

Brand

WHAT IS BRAND ?

WHY BRAND DEVELOPMENT ?

BRAND DEVELOPMENT ELEMENTS

• BRANDING STRATEGY

• BRAND IDENTITY

BRANDING PROCESS

The Most important Questions :


What is Branding ?


clean your brand from not wonted

special signature to

make it shine Branding


There are more than

1,000,000,000 Brand around the would


You can count

10,000

direct competitor for your lovely brand


Only

Focused +

Different

Brands Gets

Noticed

Brand Brand Brand

Brand

Brand Brand

Brand

Brand

Brand

Brand

Brand

Brand

Brand

Brand


Branding Gives you

Get Noticed Competitive

edge Brand equity and image

Market share


We can say brands as a "name, term,

sign, symbol or design, or a combination

of them intended to identify the goods

and services of one seller or group of

sellers and to differentiate them from

those of other sellers.



Therefore it makes sense to understand that

branding is not about getting your target

market to choose you over the competition,

but it is about getting your prospects to

see you as the only one that provides a

solution to their problem.

The objectives that a good brand will achieve include:

Delivers the message clearly

Confirms your credibility

Connects your target prospects

emotionally

Motivates the buyer

Concretes User Loyalty


Branding Mania …

Art VS

Strategy


CREATIVE THINKERS

Intuitive

Emotional

Spatial

Visual

Physical

The right brain control him

STRATEGIC THINKERS

Analytical

Logical

Linear

Numerical

Verbal

The left brain works here

Strategy


We

need Ax.Tantawy | .O Projects

16

But How ?

Ax.Tantawy | .O Projects

could you make a

charismatic brand ?!!

20

Use the

“Five Brand

DISCIPLINES” OF BRAND-BUILDING


DISCIPLINE 1:

DIFFERENTIATE


The most important

words in differentiating your

brand:


Focus


1

Focus


2

Focus


3

DISCIPLINE 2:

COLLABORATE



Brand need a lot of hand

to built

I D E N T I T Y

PAC K AG I N G

P ROMOT I O N S

A N N UA L R E P O RT S

P RO D U C T D E S I G N

P U B L I C R E L AT I O N S

R E S E A R C H

P U B L I C AT I O N S

A DV E RT I S I N G

WEB D E S I G N

BRAND S T R AT E G Y

N A M I N G

E V E N T S E X H I B I T S

C R E AT I V E S E RV I C E S

S U P P L I E R S

D I R E C T R E S P O N S E

P O P D I S P L AY S Ax.Tantawy | .O Projects

29

This is your

brand

Developing Army


What about Brand

Developing Plan?

It will combine all requirement for branding process and helps you in

implementation


Brand

Developing Plan

I D E N T I T Y

PAC K AG I N G

P ROMOT I O N S

A N N UA L R E P O RT S

P RO D U C T D E S I G N

P U B L I C R E L AT I O N S

R E S E A R C H

P U B L I C AT I O N S

A DV E RT I S I N G

WEB D E S I G N

BRAND S T R AT E G Y

N A M I N G

E V E N T S E X H I B I T S

C R E AT I V E S E RV I C E S

S U P P L I E R S

D I R E C T R E S P O N S E

P O P D I S P L AY S


Choice of teams

Promise of consistency

Creating

Brand Developing Plan

gives you

DISCIPLINE 3:

INNOVATE


It is all about


And that is the problem ??


creativity

right-brained


Branding need

strategy

left-brained

How can we


To satisfy booth parties we just can follow

special innovation Equation

Which called …


You need to know what the innovation brand equation called ??


Here it come


3


2


1


The

Innovative Brand equation


D+B+A+E+L+E+P


= Innovative Brand

+DISTINCTIVENESS

+BREVITY

+APPROPRIATENESS

+EASY SPELLING

+LIKABILITY

+EXTENDABILITY

+PROTECTABILITY


= Innovative Brand

To Know More About Brand Creating Take a

look @The Ultimate Brand


http://www.slideshare.net/AbdulrhmanTanta

wy/the-ultimate-brandax-tantawy

http://www.slideshare.net/AbdulrhmanTantawy/the-ultimate-brandax-tantawy










DISCIPLINE 4:

VALIDATE


validate means


VALIDATION

means bringing the audience into the creative process.


Means

Test your brand


Even before brand release


See if it will mean what you planed to


DISCIPLINE 5:

Adapt


People are different


Brand should be different


So the “five Brand

DISCIPLINES”

Will helps you in brand

development



DIFFERENTIATED,

COLLABORATED,

INNOVATED, VALIDATED,

ADAPT.

This will solve left and right brain conflict

Art VS

Strategy


Art Strategy



ABOUT THE PRODUCER

Abdel-Rhman Tantawy is Brand Development Specialist & Brand Manager

in Egypt.

MBA Holder pharmacist with wide experience in marketing and

communication, Branding, Marketing, Business development and

Designer.

Visit www.eg.linkedin.com/in/axtantawy

http://eg.linkedin.com/in/axtantawy

http://www.eg.linkedin.com/in/axtantawy


Need

Branding?

Produced and a visual presentation by:

AbdelRhman Attia Tantawy

Brand Development Specialist

E-mail: [email protected]

Mobile : (+2) 010 74 20 147

Copyright © 2010 .O Projects. For educational use only. No part of this presentation may be

published, sold, or otherwise used for profit without the written permission of the author.

mailto:[email protected]

clean your brand

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