classified and dispaly advertisements

7/31/2019 Classified and Dispaly Advertisements

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ADVERTISEMENT

An advertisement is a written piece of information which published in the

newspaper or magazines, advertised on the T.V. or Radio to attract the

attention of the public. It is a kind of public announcement asking for or

offering services or buying and selling property, goods etc., or givinginformation about missing persons, pets and so on.

TYPES OF ADVERTISEMENT:

CLASSIFIED ADVERTISEMENTS

DISPLAY ADVERTISEMENTS

CATEGORY VISUALS LANGUAGE

FORMALAND

CONCISE

LANGUAGE

INCOMPLETE

SENTENCE

CONTACT

ADDRESS

CLASSIFIED

X X

DISPLAY X

HOW TO WRITE TO LET advertisement

Draw a rectangular box

Write the words TO LET at the top middle of the box.

Write the word Available -----in the beginning of the body

TO LETAvailable------------------------------------------------------------------

------------------------------------------------------------------------------

--------------------------------------------------------------------------------------------------------------------------------------------------

--------------------------------------------------------------------------

Mention after AVAILABLE ---KIND OF HOUSE-------An independent

house/a farm house/ flat/ first floor/second floor etc.

Mention COVERED AREA-----800SQ YARDS/1000 SQ.YARDS

SURROUNDINGS REQUIRED:


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Centrally located/facing park/ nearby shopping complex/adjacent to highway/

INSIDE FACILITIES:

Bedroom

Bathroom

Kitchen

Swimming pool

Garage

Savants quarters

USE OF ADJECTIVES /DESCRIBING WORDS

Spacious/

Well ventilated/

Airy/

Well furnished/

Modern /

Large/

Mention- RENT negotiable Contact address

EXAMPLE:

TO LET

Available an independent house, newly built in South

Delhi, centrally located, facing park, covered area 1000SQ. Yards. Three large airy bedrooms, attached

bathrooms, modern kitchen, servant quarter and

garage, rent negotiable. Contact T. Khanna

Tel.No.3246212.


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HOW TO DRAFT ACCOMMODATION WANTED ADVERTISEMENT

Draw a rectangular box

Write the words ACOMMODATION

WANTED/WANTED ACCOMMODATION at the

top middle of the box

Write the word WANTED in the beginning of the

sentence

Mention for whom is it required e.g. For a

multinational company/for family/for office /etc.

Mention the KIND of accommodation wanted e.g. An

independent house/ A bungalow/Multi-storeyedbuilding/ a flat/A farm house/First Floor/Second

Floor etc.

Mention Covered Area

Mention the surroundings required e.g. nearby

market/ adjacent to the Highway/nearby shopping

complex/in the posh area/nearby public park/school

etc.

Mention INSIDE FACILITIES LIKE: Bedrooms/

bathrooms/attached toilets/kitchen /drive-way/garage/store house/ servants quarters/swimming

pool/etc.

Use expressions like: send proposals with rent /area

and terms within 7 days ..

Contact address

NOTE: ADVERTISEMENTS ARE CHARGED PER WORD.

HENCE, BE BRIEF.DO NOT WRITE IN FULL SENTENCES.


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HOW TO DRAFT MATRIMONIAL ADVERTISEMENTS

POINTS TO BE KEPT IN MIND:

Age /height/appearance

details---- family

Education----- Convent educated/graduate/postgraduate/etc. profession/work experience if any

Income

caste /Religion

Contact---Box No.

Words/Expressions that may be

used for a -

GIRL

Words /Expressions that may be

used for a -

BOY

1.Homely2.Slim

3.Smart

4. Beautiful

5.Convent educated

6. Fair-complexioned

7.Sharp featured

8.Charming

9. Sociable

10.Gracious

11.Well settled

12Cultured

13. Pretty

1.Well settled2. Well qualified

3.Pleasing personality

4.Tall

5. Handsome

6.Good natured

7. Cultured

8.From business family

9.Non smoker

10 Teetotaler

11. High status family

12.Fair like a parsee

13. Wheatish

POSSIBLE BEGINNINGS:

1. Alliance invited for-------------------------from-----------------

2. Proposals are invited for------------------from-----------------

3. Suitable Match for--------------------------from----------------

4. Professionally qualified match for-------from----------------


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COMMON EXPRESSIONS MATRIMONIAL ADVERTISEMENTS:

1. Caste no bar

2. Girls merits main consideration

3. Early and decent marriage

4. Send Bio-data along with horoscope and photographs to Post box No.------

BRIDE WANTED

Proposals are invited for a tall, handsome, 27/511 well

settled, Brahmin boy, M.B.B.S., own clinic, income in five

figures, from a beautiful, slim, cultured girl. Caste no bar.

Girls merits main consideration. Send Bio-data with

photographs to post box No.2458, The Hindustan TimesNew Delhi.

HOW TO DRAFT MOTOR VEHICLE ADVERTISEMENTS (FOR SALE)

MENTION THE FOLLOWING POINTS:

SPECIFICATIONS POSSIBLE EXPRESSIONS

CATEGORY FOR SALECOLOUR Red/cherry red/ royal blue etc.

TYPE OF VEHICLE Maruti 800/Maruti Gen/ Tata Safari etc.

MODEL 2010/2011/etc.

ACCESSORIES Power steering, Original Air Conditioner,

Music System, Brand New MRF Tyres,

Power Windows, Leather Interiors etc.

----- Owner driven

PAPERS Registration and Insurance Papers ready

for immediate sale

CONDITION Mint Condition/Good condition/etc.EXPECTED PRICE Rs.3 lakh/Rs.2 lakh /Rs. 77000

thousand/etc.

Interested parties may contact

CONTACT Any Contact address/as per the statement


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EXAMPLE:

You are ANIL HONDA, of 765, Anand Vihar, Ghaziabad.You want to sell

your Maruti 800 car as you are planning to go abroad. Draft a suitable

advertisement to be published in the Motor Vehicles columns of The

Hindustan Times.

FOR SALEAvailable a cherry red Maruti 800, 2009 model with power steering,

Original Air Conditioner, Music system, leather Interiors and

Brand new MRF tyres. Owner driven, in mint condition.Registration and Insurance papers ready for immediate sale.

Expected Price Rs. I Lakh 10 thousand only. Interested parties may

contact: Anil Honda, 765, Anand Vihar, Ghaziabad.

HOW TO DRAFT LOST /FOUND ADVERTISEMENTS

Use the word LOST or FOUND at the beginning so that it becomes clear

whether the article is LOST or FOUND

Mention WHAT has been lost (a bag/ a leather bag/ a wrist watch/ a gold

chain/a suitcase etc. It means SPECIFY THE ITEM.

Mention Colour /Condition of the article lost/found ( BRIEF PHYSICAL

DESCRIPTION)

Mention the contents of the article if any

WHEN ----date and what time intervals WHEREThe place of losing or finding the article

Mention any mark/identity if any

Contact Address/Phone No. /Reward etc.

COMMON EXPRESSIONS FOR LOST ADVERTISEMENT:

Urgently required


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EXERCISES

Q.1.You want to hire some accommodation to start a small scale business.Draft a suitable advertisement.

Q.2.Frame an advertisement for a receptionist for a Doctors clinic

Q.3.Draft a suitable advertisement for a Librarian for a leading PublicSchool

Q.4.You are an Engineer. You want a job. Frame an advertisement. Youhave recently started a Centre for Personality Development for schoolchildren. Draft an advertisement to be published in a local daily,

giving all relevant details.

Q. 5.You are the General Manager of a leading industrial concern .you need

a Chartered Accountant for your office. Draft a suitable advertisementto be published in the classified columns of a local daily.

Q.6.Suppose you are Mohan Singh of 25, Adarsh Nagar, New Delhi. Youwant a Dance Teacher for your younger sister. Write an advertisementto be published in the classified columns of a local newspaper.

Q.7.Draft a matrimonial advertisement for a convent educated PunjabiKhatri girl, inventing all relevant details in about 50 words. Do notexceed the word limit.

Q.8.You are Arvind living in Agra. You have a good knowledge of all thehistorical places around there. Write a suitable advertisement for anewspaper, offering your services as a tourist guide during the comingsummer vacation.

Q.9. You are Manish/ Manorma. While traveling in the DTC bus you havelost your brown coloured VIP suitcase. Draft a suitable advertisementto be published in the newspaper giving all necessary details aboutthe suitcase.

Q.10.You are planning to sell your two wheeler. Draft a suitable

advertisement in not more than 50 words to be published in theClassified columns of a local daily, giving all necessary details of thetwo wheeler. You are Sumit/Sudha of 14 Kabir Nagar, New Delhi.

Q.11. You wish to dispose of your household items like T.V., Refrigerator,some wooden furniture etc. as you are moving out of the country.Draft a suitable advertisement in not more than 50 words to bepublished in the classified columns of The times of India. Give thenecessary details of the items. You are Neha/Nitin, 35, Deol Nagar,Pune.


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Q.12.You have found some documents in a hard plastic cover in the localelectric train. Draft a suitable advertisement for the Lost and Foundcolumns of a national daily in about 50 words. Specify details neededto make delivery.

Q.13. You are Ashok of Sitapur, Lakhnow.You have got a foreign assignment andwould be going abroad soon. You have television set and refrigerator to sell.Draft a suitable advertisement be published in the classified columns of TheHindustan Times,Delhi.

Q.14.You want to purchase a flat. Draft an advertisement in about 50 words for anewspaper detailing your requirements and your capacity to pay.

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