SPONSORSHIP AND PARTNERSHIP OPPORTUNITIES

CONTENTS

1

About the Classic & Sports Car Show and Classic & Sports Car magazine ...............................2

Facts and figures about the Classic & Sports Car Show and its audience ................................3

Everything you need to know about the Classic & Sports Car magazine reader ....................4

What our sponsors and partners can expect from us ........................................................................5

The opportunities

Headline/title & Main Feature .......................................................................................................................6

The parades, Interview Stage and other features ................................................................................7

The lounges and fine dining restaurant ....................................................................................................8

Contacts .................................................................................................................................................................9

THE CLASSIC & SPORTS CAR SHOW

2

More than 15,000 discerning visitors flocked to the iconic Alexandra Palace for the inaugural Classic & Sports Car Show from 30 October to 1 November 2015. The premium event – masterminded by Classic & Sports Car magazine and Haymarket Exhibitions, organiser of the globally renowned Autosport International – showcased nearly £200million worth of the world’s most desirable cars, receiving widespread media coverage and rave reviews from visitors and the insudtry alike.

With an overall show theme of 'The Best of British', the central display featured the top 10 British cars ever – with a combined value of £40m. Huge celebrations of the career of Sir Stirling Moss (featuring four of his

most famous racing cars), Aston Martin and one of the greatest ever displays of British motorcycles emphasised the patriotic theme.

Another star attraction was the Interview Stage, where the likes of rally legend Paddy Hopkirk, former F1 linch-pin Ross Brawn and car designing great Professor Peter Stevens drew huge audiences.

Above all, however, it was the unique ambience that enthralled exhibitors and visitors alike, the synthesis of 300 prestigious and glamorous cars with an appropriately beautiful and historic venue.

This year’s must-see Classic & Sports Car Show takes place from 28-30 October 2016.

FACTS AND FIGURES ABOUT THE SHOW

3

85%of visitors to

return in 2016

15,150attendance in

year one

£6.6m visitor

show spend

36% read or

subscribe to C&SC magazine

80% Male

average age

45

87%

ABC

1

£75k average household

income

63% own a

classic car

72%from Greater London & South East

3% international

The statistics

The visitors

THE CLASSIC & SPORTS CAR READER

4

Launched in 1982, Classic & Sports Car is the world’s best-selling classic car magazine. Fuelled by pure passion for classic cars and exuding expertise, Classic & Sports Car is dominant in its home market as well as boasting dedicated editions in France, Indonesia and Russia. The UK edition of Classic & Sports Car has an ABC of 67,000 monthly copy sales and also has a big audience on social media with more than 275,000 Facebook fans and 35,000 Twitter followers.

Its readers are 89% male and 61% senior managers, with 40% earning in excess of £70,000pa, 80% owning two or more classic cars, 47% investing in stocks and shares and 29% owning two or more properties.

BESPOKE MARKETING AND PR OPPORTUNITIES

5

All partners and sponsors will be fully integrated into our pre-, during and post-show media and marketing campaigns. The below gives an example of what could be included within your sponsorship package:

Pre-show opportunities■ A release alerting the media that your brand is an official sponsor■ Dedicated brand page on The Classic & Sports Car Show website plus promotion via all Classic & Sports Car on-line and print media■ Dedicated feature on the Classic & Sports Car website (tbc)■ Brand inclusion on The Classic & Sports Car Show consumer newsletter (25,000 reach), plus Classic & Sports Car newsletters and promotion through other Haymarket media ■ Opportunity to run pre-show competitions on social media networks to drive brand awareness – over 190,000 connected■ 10 pairs of standard tickets for guests and sponsors

■ Recognition and promotion in all PR and marketing materials (potential inclusion of logos)

At the Classic & Sports Car Show■ A fully built and branded feature located in the heart of the show■ Opportunity to discuss stand space to showcase your product portfolio and engage face-to-face with this key demographic ■ Brand logo and copy within the event showguide ■ Brand logo and copy within the show supplement

THE OPPORTUNITIES HEADLINE / TITLE & MAIN FEATURE

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HEADLINE SPONSORSHIPProviding the highest-profile link with this prestigious event your brand will be directly aligned with the show title creating the premium level of awareness and perceived show ‘ownership’. Headline partner status ensures the greatest level of visibility throughout the PR, sales and marketing campaign. With your brand creatively integrated into The Classic & Sports Car Show logo and name and fully incorporated into the six-month promotional campaign, including but not exclusive to print, media partners, outdoor, direct mail campaign, digital, online, radio, social media and e-marketing. As headline partner, your brand has the unique opportunity to collaborate with the Haymarket team in creating a fully-built, branded and functioning feature for the three-day event.

THE MAIN FEATURESet in the heart of the show, this show-stopping feature provides the ideal billboard for your brand as well as the perfect platform to data capture, raise brand awareness

and engage face-to-face with your target consumer. The Classic & Sports Car Show main feature will be fully built, staffed and produced by the Haymarket Exhibitions team with your brand fully integrated into the overall look, feel and design of this unique showstopping feature.

7

THE INTERVIEW STAGEThis crowdpleasing feature will play host to talks from the likes of famous racing drivers, collectors, celebrities and classic car experts and specialists. In its debut year, Interview Stage host Henry Hope-Frost quizzed everyone from former Jaguar boss and captain of industry Sir John Egan to former F1 team principal Ross Brawn OBE and rally legend Paddy Hopkirk MBE. Fully built and produced by the Haymarket Exhibitions team, your brand will be fully integrated into the look, feel and design of this unique platform, plus have the opportunity to use the on-stage screens for brand messaging.

PARADES AND ROLLING CONCOURSPartner with London’s first rolling concours and be part of something unique. This year, for the first time, the picturesque road that snakes around Alexandra Palace will become a moving motoring art gallery with a minimum of two 45 minute parades per day, each featuring up to 30 exclusive classic cars. Your brand has

the opportunity to align with the event's most exciting new feature and become synonymous with the innovation, aspiration and style encapsulated in this event, as well as taking advantage of its “maximum exposure” branding opportunities.

OTHER FEATURESAs well as the main show feature and the Interview Stage, there will be several more feature sponsorship and branding opportunities including exposure in the stunning Palm Court. Please ask the team for details.

THE OPPORTUNITIES THE INTERVIEW STAGE, PARADES & OTHER FEATURES

8

GOLD LOUNGEWith the look and feel of a gentleman's club, the beautifully dressed Gold Lounge will play host to 900 of the event's most discerning visitors offering a first-class show experience including a superb lunch with table service, a bar and luxurious Chesterfield sofas.

PLATINUM LOUNGEThe opulent Londesborough Room will host all the event’s VIPs, celebrity visitors and dignitaries as well as just 150 of the event’s elite audience. It will be a

high-class oasis in which to socialise, dine, get refreshments or simply relax. Partnership offers an unparallelled opportunity to communicate and engage with a highly targeted and affluent consumer within a dedicated area.

CHAMPAGNE LOUNGESet in the Great Hall, we will work in partnership with your brand to create a stylish, glamorous and relaxing champagne lounge that is in keeping with your brand values, message, ethos and the show.

FINE DINING RESTAURANTIntroduced thanks to overwhelming demand from show visitors, the Fine Dining Restaurant is a premium eatery within The Classic & Sports Car Show. Situated in the Great Hall, underneath the historic and iconic Grand Willis Organ that dominates the show, the restaurant's customers can enjoy a high level of luxury and service while actually looking out on to the show floor and seeing all the spectacular classic cars.

THE OPPORTUNITIES THE LOUNGES & FINE DINING RESTAURANT

9

HOW TO GET IN TOUCH

Sophie CamilleHead of Commercial PartnershipsSophie.Camille@haymarket.com020 8267 835507860 292166

Ben GuynanGroup Commercial Director Ben.Guynan@haymarket.com 020 8267 5408 07946 801456

Laura MartinAccount Executive Laura.Martin@haymarket.com 020 8267 835407807 005623