City power point final
Post on 07-May-2015
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- 1.City Wok Amplified Affiliates: Kimberly Bak Kristen Bak Juan Juy Richard Vereker
2. Current City Wok Keyword Strategy Based on 9 pages on the website 3. City Wok Home Page 4. Home Page DescriptionKeywordsAsian dining delivery: chinese restaurant: order chinese onlineTitle TagFresh, Made to Order Chinese Food - Take Out Delivery | City WokH1 TagsNo H1 tagsURLhttp://citywok.com/ 5. City Wok Menu 6. On The Menu DescriptionKeywordsChinese food: beef chinese: shrimp dinner: city wok menuTitle TagFresh, health-consciously prepared gourmet Chinese cuisine City WokH1 TagsOn The MenuURLhttp://citywok.com/On-the-Menu 7. City Wok Online Order 8. Online Order DescriptionKeywordsOnline order: chinese food: Palm Desert chineseTitle TagCity Wok Restaurant - Studio City, Palm Desert, Orange - Order Chinese Food Delivery OnlineH1 TagsOrder OnlineURLhttp://citywok.com/Order-Online 9. City Wok Catering 10. Catering DescriptionKeywordsChinese catering: City Wok catering: food cateringTitle TagFull Service Catering for home or officeH1 TagsCateringURLhttp://citywok.com/Cater 11. City Wok Locations 12. Locations DescriptionKeywordsNoneTitle TagChinese Food Palm Desert, Studio City City WokH1 TagsLocationsURLhttp://citywok.com/Locations 13. City Wok Company 14. Company DescriptionKeywordsNoneTitle TagAsian Cuisine - Fresh flavors made to order or takeout | City WokH1 TagsCompanyURLhttp://citywok.com/Company 15. City Wok Employment 16. Employment DescriptionKeywordsCity wok employment: jobs city wok: restaurant jobsTitle TagJoin The City Wok TeamH1 Tags URLJoin The Team http://citywok.com/Join-the-Team 17. City Wok News 18. News DescriptionKeywordsNoneTitle TagIn the NewsH1 TagsCity Wok in the NewsURLhttp://citywok.com/News 19. City Wok Contact Us 20. Contact Us DescriptionKeywordsNoneTitle TagContact UsH1 TagsContact City WokURLhttp://citywok.com/Contact 21. Current SEO Keyword Rankings 22. Local Directories Presence on: (Yelp, Yellow Pages, Foursquare)Yelp: o oPalm Desert: 85 reviews, 2.5 starsoDenver Airport: 17 reviews, 2.5 starsoStudio City: 173 reviews, 3.5 starsVirginia Airport: 15 reviews, 3.5 starsFoursquare: o oPalm Desert: 269 visitors, 407 check-ins, 9 tips (Positive reviews)oVirginia Airport: 241 visitors, 306 check-ins, 10 tips (Positive reviews)oStudio City: 1,082 visitors, 2,520 check-ins, 7.1 rating, 45 tips (Mostly positive reviews)Denver Airport: 303 visitors, 349 check-ins, 5.9 rating, 17 tips (Mixed reviews)Yellow Pages: oStudio City: 4.5 stars, 6 reviews (Positive reviews)oPalm Desert: 2.5 stars, 3 reviews (Mixed reviews)oDenver Airport: Not listedoVirginia Airport: Not listed 23. Local Search for Studio City Area Ranked 3rd in Studio City for chinese food 24. Local Search for Palm Desert Ranked 1st in Palm Desert area for chinese food 25. Key Points of Current Keyword Strategy Several pages are missing keywords Current pages that have keywords are using 3 keywords per page San Diego location (which is closed) is still being used in the meta description Two airport locations are not represented with keywords Using many general keywords 26. Competitors Keyword Strategy 27. Panda Express Panda Express Home Page: o Meta name description: "Asian-inspired cuisine in a fast casual environment. Search menu items and nutrition facts, find a location near you, learn about careers and more. o Keywords: None None of the pages have keywords, but all have meta descriptions 28. P.F. Changs P.F. Changs Home Page: o Meta tag description: For 20 years, P.F. Changs has been serving bold, flavorful Asian-inspired dishes in an upscale, casual setting. Each dish is prepared to order using only fresh ingredients of the highest quality. P.F. Chang's is committed to providing you with an exceptional dining experience youll crave again and again. 29. P.F. Changs o Keywords for Home Page: PF Changs, restaurant, chinese food, Asian, trendy dining, foodie, wine, craft beer, cocktail mixology, fresh juices, new discovery wines,trendy import beer and premium spirits 30. P.F. Changs Keywords for Locations, Our Bar & Careers: None Keywords for Menu, Reservation, Online Ordering, Gift Cards, Warrior Rewards, Chefs Corner & My Account: pf changs, chinese food, restaurant, lettuce wrap, happy hour, gluten free, prix fixe menu, dinner for two, china bistro, value, great 31. Pick Up Stix Pick Up Stix Home Page Meta tag description: None o No keywords on entire Pick Up Stix website o No description meta tags on About Us, Contact Us, Careers, Menu, Home page, Locations, Dragon Club page, and Location Finder page. 32. Key Points of Competitors City Woks three competitors are not using effective keyword strategies Panda Express and Pick Up Stix websites do not contain keywords P.F. Changs is using only general keywords, not utilizing location based keywords and using the same keywords for numerous pages 33. Keyword Strategy Research 34. General Keywords Chinese food Chinese restaurant Catering Chinese cuisine 35. Category Keywords Authentic Gourmet Chicken Shrimp Beef 36. Local Keywords Palm Desert Studio City Denver Airport Virginia Airport 37. California Targeted Keyword Results 38. New Keyword Strategy Based On: Analyzing competitors keywords Adding more location based words Using both short tail and long tail words Eliminating general keywords Utilizing 3 to 5 keywords per page 39. New Keyword Strategy 40. New Keyword Strategy Homepagechinese food restaurant palm desertchinese food restaurant denver airportchinese food restaurant studio cityauthentic chinese foodOn the Menuchinese food palm desertchinese chickenchinese shrimpchinese beefchinese food studio cityOnline Orderonline chinese ordering palm desertonline chinese ordering studio cityorder onlinepalm desert chinesestudio city chineseCateringchinese take out delivery studio citychinese take out delivery palm desertcatering chinese foodcateringgourmet cateringLocationscity wok studio citycity wok in denvercity wok airportcity wok palm desertcity wok virginiaCompanyasian cuisineasian cuisine restaurant palm desertasian cuisine restaurant studio cityabout city wokEmploymentrestaurant careers los angeles countyrestaurant jobs riverside countyrestaurant jobs palm desertrestaurant jobs studio cityNewsbest restaurants in los angeles countybest restaurants in riverside countybest chinese food in los angeles countybest chinese food in riverside countyContact Uschinese in studio citychinese in palm desertcontact city wokrestaurants that are hiring 41. Site Map Homepagehttp://citywok.com/chinese food restaurant palm desert, chinese food restaurant denver airport, chinese food restaurant studio cityauthentic chinese foodMenuhttp://citywok.com/On-the-Menuchinese food studio city, chinese food palm desertchinese chicken, chinese shrimp, chinese beefCateringhttp://citywok.com/Cateronline chinese ordering palm desert, online chinese ordering studio cityorder online, palm desert chinese, studio city chineseCompanyhttp://citywok.com/Companyasian cuisine restaurant studio city, asian cuisine restaurant palm desertabout city wok, asian cuisine,Locationshttp://citywok.com/Locationscity wok studio city, city wok in denvercity wok airport, city wok palm desert, city wok virginiaOnline Orderhttp://citywok.com/Order-Onlineonline chinese ordering palm desert, chinese take out delivery palm desertorder online, palm desert chinese, studio city chineseNewshttp://citywok.com/Newsbest restaurants in los angeles county, best restaurants in riverside countybest chinese food in los angeles county, best chinese food in riverside countyEmploymenthttp://citywok.com/Join-the-Teamrestaurant careers los angeles county, restaurant jobs riverside countyrestaurant jobs palm desert, restaurant jobs studio city, restaurants that are hiringContacthttp://citywok.com/Contactchinese in studio city, chinese in palm desertcontact city wok 42. Benefits of New Keyword Strategy Added twice as many keywords The location, company, news, and contact pages will now have keywords Using only local keywords to target local audience Specific searches creates higher conversion rates 43. Thank you!