citrix xen server 5 5

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Citrix XenServerCitrix XenServer


Agenda

• What’s New in XenServer and Citrix Essentials 5.5

• Citrix Essentials Overview and Target Customers

• Positioning Citrix Essentials for XenServer

• Sales Strategies, Packaging & Pricing


Citrix Server Virtualization Strategy

• Continue to enhance the XenServer virtualization platform

• Focus on Delivery Center, heterogenous environments, and Cloud

• Enable interoperability between Hyper-V and XenServer


XenServer – The Performance Leader

What’s New in XenServer and Citrix Essentials 5.5 What’s New in XenServer and Citrix Essentials 5.5


Key Go-To-Market Release Messages

Enterprise Integration

Workload Lifecycle Management

• Enables customers to adopt virtualization while leveraging existing IT infrastructure and tool-set

• Delivers additional necessary features for production management with lowest TCO

• Drive more pervasive XenServer utilization in production environments

• Provides customers with lifecycle tools to improve application quality and time-to-market

• Realize cost savings by adopting virtualization across organizations/functions

• Drive XenServer utilization broadly in customer accounts


Key Features – XenServer 5.5Cloud-Proven. Enterprise Class. Free.

Enhanced Snapshots

•High-Performance, live VM disk snapshots•Auto-select software-based or SAN-based •GUI based administration

Active Directory

Integration

•Eliminate Single User Administration Model (root)•Login to XenCenter using AD credentials•Administrative Logs by user

BackupEnablement

•Enables third-party solutions to backup XenServer VM’s•VSS-based interface•Fast cloning (10 seconds or less)


Other Features – XenServer 5.5Cloud-Proven. Enterprise Class. Free.

• Updated Xen 3.3 Engine• Performance Enhancements• Latest Hardware support (i.e. Intel "Nehalem")

• Updated Guest OS support:• Debian 5 "Lenny"• RHEL 5.3• SLES 11

• Enhanced XenConvert for V2V and P2V Conversions• Easier VMware-to-XenServer conversions• Better support for multiple disks & volumes


Key Features – Essentials for XenServer 5.5Advanced automation and management for the virtual datacenter

Workload Balancing(Enterprise)

StorageLink(Enterprise)

•Reduced storage use; fast VM deployment•Access to native storage services•EMC Clariion, HP EVA/MSA, Netapp, EqualLogic

Lab & Stage Management

(Platinum)

•Automation of lab environments•Lifecycle management through pre-production processes

•Ongoing load balancing of VM’s across a pool•Pool, VM, and Host reporting•Based on CPU, memory, network, disk metrics

Citrix Essentials & Target Customer ScenariosCitrix Essentials & Target Customer Scenarios


XenServer and Citrix Essentials Enterprise-class virtualization and advanced management for the virtual datacenter

Citrix Essentials • Intelligently places load across virtual environments• Enables on-demand delivery of server workloads• Native integration to existing storage investments• Streamlines lifecycle management• Consolidates lab environments

XenServer Virtualization Infrastructure• Centralized multi-node management• Live migration of active workloads• Fast bare metal performance• Windows and Linux support• Broad open standards support


Key Customer Benefits

• Better Scalability• Significantly reduces storage consumption• Reduces image sprawl by consolidating workloads to single, master images• Promotes consolidation of XenApp application silo’s through improved resource utilization

• Better Agility• Enables customers to quickly provision new workloads on the fly• Automated workflows respond dynamically to system load changes• Automatically maps storage even when workloads move

• Better Manageability• Simplifies enterprise storage configuration and operation• Enables customers to use powerful storage capabilities they already own• Lab management automates VM lifecycle creation, testing, deployment, maintenance


Target Customer Scenarios• XenApp Virtualization

• Leverage existing relationships with XenApp customers• The best performing Hypervisor for XenApp virtualization• Upsell to Essentials on Workload Balancing, Stage Management,

StorageLink

• XenServer Adoption• Between 3000 and 4000 downloads per week of XenServer• Optimize customer environments with StorageLink, High

Availability, Lab Management and Workload Balancing

• Best TCO in Data Center Virtualization• Enabling high availability for critical workloads• Reducing storage costs and leveraging existing storage

investments• Dynamic server provisioning (server farms)• Workflow Automation


XenApp on XenServer

• Target: XenApp Infrastructure Managers• Problems Faced

• Requirements for increased failover without requiring redundant hardware• Need to consolidate application silo’s for improved resource utilization • Minimize downtime and maintenance windows

• Essentials for XenServer Benefits• Better manage patching and updating process with Stage Management• Increase IT flexibility by provisioning XenApp across physical and virtual

servers• Enable zero-downtime maintenance with Workload Balancing and

XenMotion

Positioning Citrix Essentials for XenServerPositioning Citrix Essentials for XenServer


High Availability

• Problems Faced• Interruption of service from unplanned downtime• High cost and complexity of high availability configurations• Not all applications are compatible with high availability

requirements

• Benefits• Peer-to-peer "self-healing" architecture ensures there is no

single point of management failure• Requires no specialised hardware supported in high

availability mode


Dynamic Provisioning Services

• Problems faced• Exploding storage costs• Lack of image management tools• Lack of business charge back mechanisms• Unable to leverage existing storage infrastructure

• Benefits• Fast response to server workload demands• Consolidated image catalog reduces storage needs• Supports streaming to XenServer and Hyper-V• Can stream Hyper-V to a bare metal machine


Workload Balancing

• Critical feature to drive improved utilization in virtual environments

• Continuous and highly granular guest and host performance profiling

• Policy-driven workload balancing across XenServer pools and hosts

• Ideal placement recommendations at VM start-up / move

• Ideal VM relocation recommendations for host maintenance• Pool optimization migrations for improved performance /

density

Resource Pool

XenServer Host 1

XenServer Host 2


Advanced Storage Integration with StorageLink

Virtualization can hinder the linkage between servers and storage, turning expensive storage systems into little more than “dumb disks”

Virtual Servers

StorageVirtual Servers

Citrix StorageLink

Citrix StorageLink™ technology lets your virtual servers fully leverage all the power of existing storage systems

Virtual Servers


Advanced Storage Integration with StorageLink

• Problems faced• Dozens of steps to configure storage for VMs• Requires coordination between server and storage groups• Can’t use intelligent storage services

• Benefits• Reduced storage use; fast VM deployment• One-click direct access to native storage services• Use any storage (NAS, DAS, SAN)• Works with Windows storage products• Single set of control points for storage access

StorageLink™

Full & Thin Provisioning

Clone Snap

Deduplicate


Pre-Production Labs

Heterogeneous environments

High fluidity

Emphasis on collaboration & sharing

Two Infrastructures – Two Sets of Requirements

Data Center

Largely static

Strictly controlled

Application or business information focused


Lab Management

• Problems Faced• Need for faster testing and development cycles• Testing requirements growing more complex• Infrastructure sprawl, wasted resources • Need to track, control and share resources

• Benefits• Automate set-up and tear-down• Faster time to develop, test, deploy• Centralize image libraries and ownership• Better quality and coverage of supported platforms

Development

Test / QA

Training

Support


Stage Management

• Problems Faced• Frequent updates to production systems• Compliance requirements• User acceptance testing complex to deploy• Wasted resources

•Benefits• Improved control through staging, UAT and

deployment• Improved quality and consistency of production

deployments• Improved efficiency and costs savings though

formalized process and toolset• Centralized image libraries and ownership

Patching and Updating

Service Integration

User Acceptance

Testing

Final System Prep

Production Deployment


The Citrix Stage Management Feature-set

• Process Workflows• Enables approval based movement• Automates service configuration migration• Audit trail of process decisions and approvals

• Machine Templates• Clone templates that replicate production • Share templates with

Lab Manager

• Improve Quality• Ensure stability and scalability of

virtual workloads• Reduce downtime

Staging Scaling UAT Production

Archive Promote

Clone

Accelerating & improving software delivery through process automation


Workflow Orchestration

• Problems faced• Manual tasks introduce delay and errors• Scripting requires time & expertise• Increasing IT demands

• Benefits• Automate repetitive tasks• Create services using Microsoft Powershell™ • Automatically provision new servers


Multi-Hypervisor Interoperability & Management

• Run VMs on Hyper-V or XenServer without modification• Utilize XenServer for bare-metal performance on

Linux or mixed environments

• Utilize Hyper-V for general Windows virtualization

• Maintain storage mappings when moving across platforms

• Leverage Citrix Essentials as common set of advanced management tools• Essentials for XenServer includes entitlement to

run in Hyper-V environment

Utilize Advanced Management Capabilities in XenServer and Hyper-V environments

XenC

ente

r

Virtual Machine

Storage Mapping

SCVMM

Citrix Essentials for XenServer and Hyper-V

Hyper-VXenServer

Virtual Machine

Virtual Machine

Sales Strategies, Packaging & PricingSales Strategies, Packaging & Pricing


Sales Strategies

• Penetrate into the XenApp installed base• XenApp on XenServer• Build strong management and maintenance story with Essentials

• Leverage the XenServer momentum• Optimize server hardware utilization, power and cooling• Coordinate lab and test infrastructures across the organisation

• Drive best TCO story for data center virtualization• Competitively displace ELAs• Focus on our open, integrated approach• Position Hyper-V and XenServer interoperability


Essentials for XenServer, Platinum• + Provisioning Services (physical)• + Lab Management• + Stage Management

Product Packaging & Pricing

Essentials for XenServer, Enterprise• + High Availability• + Provisioning Services (virtual) • + Workflow Studio• + StorageLink• + Workload Balancing

This is our resilient, manageable, and production-ready offering for medium to large enterprise deployments

This is our top-end offering for sophisticated, multi-purpose, enterprise-wide virtual environments

XenServer• XenMotion / Resource Pools• XenCenter• Active Directory Integration• Enhanced Snapshots• Back-up Enablement

This is our free but enterprise-ready virtual infrastructure offering w/management tools above & beyond alternatives

$5,000

$2,500

FREE


Essentials for XenServer Editions


Support Options

Maintenance Option Description of Services Price

Citrix Essentials

• Business hours coverage• Two (2) named contacts • Up to five (5) incidents per year• Phone and web-based support• Coverage for a single geographic region

$1,500

Add-On Options

5 Incidents $1,500

10 Incidents $2,500

20 Incidents $4,000

Additional geographic region $500

Additional named contact $500

Notes:Technical support is also available through standard Citrix Preferred Support agreements


Get Educated with Citrix Essentials

Visit www.CitrixEducation.com for a completecourse and exam listing

#220 Comprehensive Technical Training

• Supported Components• Deployment scenarios /Architecture• In-depth details of key features (functionality,

communication, integration options)• Scalability Overview• Tips / Best Practices

#210 New Feature / Technical Overview

• Basic technical information• Product editions and specifications• Impact analysis on existing products• Early Release Programs• Competitive information

#230 Real-world Scenario Hands-on Training

• Hands-on labs• Templates/process required to execute POC• Self-contained virtual images

(if applicable)

citrix xen server 5 5

Technology

citrix xenserver

drive xenserver utilization

key features xenserver

backup xenserver vms

citrix essentials overview

production management

vssbased interface

lifecycle tools