cisco firepower next-generation firewalls · cisco firepower next-generation firewalls find the...
TRANSCRIPT
Cisco Firepower Next-Generation FirewallsReady to Accelerate Your Security Business Faster?
Partner Guide
This document is Cisco Confidential. For Channel Partner use only. Not for public distribution. 1
Overview Partner IncentivesSoftwareProductBenefits
Cisco Firepower Next-Generation Firewalls
© 2016 Cisco and/or its affiliates. All rights reserved. This document is Cisco Confidential. For Channel Partner use only. Not for public distribution. 2
Why This Matters to Customers Their organizations stay safer. They gain insight and focus. They have lower cost and less complexity. You’re able to offer your customers a comprehensive, effective security solution that can meet their tough demands.
Why This Matters to You Security can be a business growth engine. Because your customers look to you as the expert, more opportunities can turn into future sales. Plus our incentives and rebates let you offer your customers discounts so you’re able to close deals faster.
Introducing Cisco Firepower Next-Generation FirewallsNow fully integrated, threat-focused, and unified management is here. The Cisco® Firepower 4100 Series offers four new high-performance models. Complexity is reduced with simplified, consistent management. Our approach is unique. It combines the best industry-leading technology, all on one platform, so your customers get more with a single interface.
Why Security Matters
Partner IncentivesSoftwareProductBenefitsOverview
Cisco Firepower Next-Generation Firewalls
© 2016 Cisco and/or its affiliates. All rights reserved. This document is Cisco Confidential. For Channel Partner use only. Not for public distribution. 3
Advanced Defenses for Advanced Attacks Your customers can block more threats and quickly mitigate those that do breach their defenses with the industry’s first threat-focused next-generation firewall (NGFW). Cisco Firepower NGFW appliances combine our proven network firewall with the industry’s most effective next-generation IPS (NGIPS) and Advanced Malware Protection (AMP). All so customers can get more visibility, be more flexible, save more, and receive better protection.
Breach Detection Time
Source: 2016 Annual Security Report
Cisco <1 DAYINDUSTRY
~100 DAYS
Savings Due to Security Automation
Source: SANS Institute
FIRST YEAR $184K
Highest Security Effectiveness
Source: NSS Labs Breach Detection Test 2015
99.2%
Partner IncentivesSoftwareProductOverview Benefits
Cisco Firepower Next-Generation Firewalls
Find the Best Next-Generation Firewall for Your Customer
NEW NEW
Small business, branch office, enterprise
Firewall throughput from 256 Mbps to 15 Gbps
Threat inspection from 125 Mbps to 30 Gbps
Stateful firewall, Application Visibility and Control (AVC), NGIPS, AMP, URL filtering
Learn more
Cisco ASA with FirePOWER™ Services
Internet edge, high-performance environments
Firewall throughput from 20 Gbps to 60 Gbps
Threat inspection from 10 Gbps to 20 Gbps
Stateful firewall, AVC, NGIPS, AMP, URL filtering
Learn more
Cisco Firepower 4100 Series
Service provider, data center
Firewall throughput up to 225 Gbps
Threat inspection up to 90 Gbps
Firewall, AVC, NGIPS, AMP, URL filtering, distributed denial-of-service (DdoS) protection
Learn more
Cisco Firepower 9000 Series
© 2016 Cisco and/or its affiliates. All rights reserved. This document is Cisco Confidential. For Channel Partner use only. Not for public distribution. 4
Partner IncentivesSoftwareBenefitsOverview Product
Cisco Firepower Next-Generation Firewalls
Increase Protection with Software Subscriptions
© 2016 Cisco and/or its affiliates. All rights reserved. This document is Cisco Confidential. For Channel Partner use only. Not for public distribution. 5
www
Access Control and PolicyIdentify and control user access to over 4,000 commercial applications, plus support custom applications and remote access.
Advanced Malware Protection (AMP)Discover, track, contain, and block the progression of network-based advanced malware, zero-day attacks, and persistent threats.
Next-Generation Intrusion Prevention System (NGIPS)Get the visibility, automation, flexibility, and scalability you need to defeat the latest threats.
URL FilteringSee alerts and gain control over suspect web traffic. Enforce policies on hundreds of millions of URLs in more than 80 categories.
Partner IncentivesBenefitsOverview Product Software
See our 5 tips
Cisco Firepower Next-Generation Firewalls
Business Managers/Practice LeadsBecome an Expert
© 2016 Cisco and/or its affiliates. All rights reserved. This document is Cisco Confidential. For Channel Partner use only. Not for public distribution. 6
Training for Account Managers (AMs)
• Take the Voice of the Account Manager video on demand
• Take the Executive Security Conversation Training
Training for Systems Engineers (SE)
• Take Fire Jumper Stage 2 and Stage 4 trainings and get rewarded
• Learn how to position and demonstrate:
• Next Generation Firewall video on demand
• Next Generation Firewall technical demos
• Take the Executive Security Conversation Training
Rewards for AMs
• Earn $100 each for completing Stealthwatch and OpenDNS trainings
Rewards for SEs
Earn Cisco Rewards for Fire Jumper trainings for each of the following competency areas; NGFW and NGIPS, Web and Email Security, Policy and Access, and Advanced Threat.
• Earn $250 for completing Fire Jumper Stage 2
• Earn $500 for completing Fire Jumper Stage 4
• Earn $100 for completing the OpenDNS training
• Perform paid POVs and earn Shogun incentives
Explore other Cisco Rewards for security products
Get Trained and Earn Rewards
Overview Partner IncentivesSoftwareProductBenefits
Increase ProfitsSell and MarketBecome an Expert
Business Managers Account Managers Systems Engineers
Cisco Firepower Next-Generation Firewalls
Business Managers/Practice LeadsSell and Market
© 2016 Cisco and/or its affiliates. All rights reserved. This document is Cisco Confidential. For Channel Partner use only. Not for public distribution. 7
Register Your Deals• Earn up to 65 percent discount through
Security Ignite after registering deals through Opportunity Incentive Program (OIP), and Teaming Incentive Program (TIP)
• Registration is a pre-requisite to qualify for many security rewards
Get details: Security Ignite, OIP, TIP
Collect Your RewardsAMs and SEs each earn $500 for every ASA or AnyConnect Migration/Competitive deal greater than $25,000.
Additional security theater offers may apply.
Get details: All security offers and Cisco Rewards
Perform Paid Proof of Value (POV)• Earn $1500 per POV for partner organization
• Perform paid POVs and earn points through the Shogun incentive program.
Get details on Cisco POVs
• AMP
• NGFW FirePOWER Services
Stack POVs and earn more
Overview Partner IncentivesSoftwareProductBenefits
Increase ProfitsSell and MarketBecome an Expert
Business Managers Account Managers Systems Engineers
Cisco Firepower Next-Generation Firewalls
Business Managers/Practice LeadsIncrease Profits
© 2016 Cisco and/or its affiliates. All rights reserved. This document is Cisco Confidential. For Channel Partner use only. Not for public distribution. 8
Up-Front ProfitabilityGet started by registering and protecting your deals in OIP and TIP.
• Earn up to a 65 percent discount through Security Ignite migration and competitive discounts
• Benefit from additional trade-in credits through TMP
Get details: Security Ignite, OIP, TIP, ASA Refresh, TMP
Perform Paid Proof of Value (POV)• Earn $1500 per POV for partner organization
• Perform paid POVs and earn points through the Shogun incentive program.
Get details on Cisco POVs
• AMP
• NGFW FirePOWER Services
Additional IncentivesSecurity Accelerator for Partner Plus Elite- and Prestige-level partners
• Earn double the accrual credit for selling eligible security products and services in the commercial segment for the United States
Security Incumbency Renewal Promotion
• Increase profitability and protect recurring revenue streams
Stealthwatch and OpenDNS
• Earn $100 each for completing Stealthwatch and OpenDNS trainings
Back-End RebatesSign up for VIP and earn rebates for all security products.
Advanced Specialized Partners
• 4 percent: All hardware
• 5 percent: 1-year software licenses
• 10 percent: 3- and 5-year software licenses
• 6 percent: Perpetual software licenses
Stackable Accelerators
• Master: +3 kicker
• Gold: +1 kicker
Express Specialized Partners
• 4 percent: for eligible SKUs
Get details: VIP
Overview
Increase ProfitsSell and MarketBecome an Expert
Business Managers Account Managers Systems Engineers
Partner IncentivesSoftwareProductBenefits
Cisco Firepower Next-Generation Firewalls
Overview Partner IncentivesSoftwareProductBenefits
Partner Account Manager Become an Expert
© 2016 Cisco and/or its affiliates. All rights reserved. This document is Cisco Confidential. For Channel Partner use only. Not for public distribution. 9
Get Trained and Earn Rewards
Take the Security Voice of the Account Manager training video-on-demand
Take the Executive Security Conversation Training for AMs and SEs
Rewards for AMs
• Earn $100 each for completing Stealthwatch and OpenDNS trainings
Explore other Cisco Rewards for security products
Increase Profits How It Adds UpSell and MarketBecome an Expert
Business Managers Account Managers Systems Engineers
Cisco Firepower Next-Generation Firewalls
Overview Partner IncentivesSoftwareProductBenefits
Partner Account Manager Sell and Market
© 2016 Cisco and/or its affiliates. All rights reserved. This document is Cisco Confidential. For Channel Partner use only. Not for public distribution. 10
Register Your Deals• Earn up to 65 percent discount through
Security Ignite after registering deals through Opportunity Incentive Program (OIP), and Teaming Incentive Program (TIP)
• Registration is a pre-requisite to qualify for many security rewards
Get details: Security Ignite, OIP, TIP
Perform Paid Proof of Value (POV)How POVs can help you increase business
• Increase deal close rates
• Build your sales funnel
• Expand the opportunity and pull-through sales
• Help your company earn $1500
• Help your SE earn and redeem points through the Shogun incentive program
Get details on Cisco POVs
• AMP
• NGFW FirePOWER Services
Collect Your RewardsAMs and SEs each earn $500 for every ASA or AnyConnect Migration/Competitive deal greater than $25,000.
Additional security theater offers may apply.
Get details: All security offers and Cisco Rewards
Increase Profits How It Adds UpSell and MarketBecome an Expert
Business Managers Account Managers Systems Engineers
Cisco Firepower Next-Generation Firewalls
Overview Partner IncentivesSoftwareProductBenefits
Partner Account Manager Increase Profits
© 2016 Cisco and/or its affiliates. All rights reserved. This document is Cisco Confidential. For Channel Partner use only. Not for public distribution. 11
Up-Front ProfitabilityStart by registering and protecting your deals in OIP and TIP.
• Earn up to a 65 percent discount through Security Ignite migration and competitive discounts
• Registration is a pre-requisite to qualify for many security rewards
Get details: Security Ignite, OIP, TIP
Additional IncentivesSecurity Accelerator for Partner Plus Elite- and Prestige-level partners:
• Earn double the accrual credit for selling eligible security products and services in the commercial segment for the United States
Increase Profits How It Adds UpSell and MarketBecome an Expert
Business Managers Account Managers Systems Engineers
Cisco Firepower Next-Generation Firewalls
Overview Partner IncentivesSoftwareProductBenefits
Partner Account Manager How It Adds Up
Enablement Incentives
Earn $100Complete Stealthwatch training and
+Earn $100
Complete OpenDNS training and
Deal Incentives
65% discountRegister Deals and get up to
+earn $500 for each deal
Book a registered NGFW deal > $25,000 net and
© 2016 Cisco and/or its affiliates. All rights reserved. This document is Cisco Confidential. For Channel Partner use only. Not for public distribution. 12
Increase Profits How It Adds UpSell and MarketBecome an Expert
Business Managers Account Managers Systems Engineers
Cisco Firepower Next-Generation Firewalls
Overview Partner IncentivesSoftwareProductBenefits
Partner Systems Engineers Become an Expert
© 2016 Cisco and/or its affiliates. All rights reserved. This document is Cisco Confidential. For Channel Partner use only. Not for public distribution. 13
Get Trained and Earn Rewards
Take systems engineer (SE) Fire Jumper training Stage 2 and Stage 4 and get rewarded.
• Learn how to position and demonstrate:
• Next Generation Firewall video on demand
• Next Generation Firewall technical demos
• Take the Executive Security Conversation Training
Rewards for SEs
Earn Cisco Rewards for Fire Jumper trainings for each of the following competency areas; NGFW and NGIPS, Web and Email Security, Policy and Access, and Advanced Threat.
• Earn $250 for completing Fire Jumper Stage 2
• Earn $500 for completing Fire Jumper Stage 4
• Earn $100 for completing the OpenDNS training
• Perform paid POVs and earn Shogun incentives
Explore other Cisco Rewards for security products
Business Managers Account Managers Systems Engineers
Increase Profits How It Adds UpSell and MarketBecome an Expert
Cisco Firepower Next-Generation Firewalls
Overview Partner IncentivesSoftwareProductBenefits
Partner Systems Engineers Sell and Market
© 2016 Cisco and/or its affiliates. All rights reserved. This document is Cisco Confidential. For Channel Partner use only. Not for public distribution. 14
Register Your Deals• Earn up to 65 percent discount through
Security Ignite after registering deals through Opportunity Incentive Program (OIP), and Teaming Incentive Program (TIP)
• Registration is a pre-requisite to qualify for many security rewards
Get details: Security Ignite, OIP, TIP
Perform Paid POVsHow POVs can help you increase business:
• Increase deal close rates
• Build your sales funnel
• Expand the opportunity and pull-through sales
• Help your company earn $1500
• Earn points through the Shogun Rewards Program
Get details on Cisco POVs
• AMP
• NGFW FirePOWER Services
Collect Your RewardsEarn $500 per AM or SE for deals for ASA and AnyConnect Migration/Competitive Promotion greater than $25,000.
Get details: ASA and AnyConnect Migration/Competitive Refresh,
Cisco Rewards
Business Managers Account Managers Systems Engineers
Increase Profits How It Adds UpSell and MarketBecome an Expert
Cisco Firepower Next-Generation Firewalls
Overview Partner IncentivesSoftwareProductBenefits
Partner Systems Engineers Increase Profits
© 2016 Cisco and/or its affiliates. All rights reserved. This document is Cisco Confidential. For Channel Partner use only. Not for public distribution. 15
Up-Front ProfitabilityGet started by registering and protecting your deals in OIP and TIP.
• Earn up to a 65 percent discount through Security Ignite migration and competitive discounts
• Benefit from additional trade-in credits through TMP
Get details: Security Ignite, OIP, TIP, ASA Refresh, TMP
Increase Profits How It Adds UpSell and MarketBecome an Expert
Business Managers Account Managers Systems Engineers
Cisco Firepower Next-Generation Firewalls
Overview Partner IncentivesSoftwareProductBenefits
Partner Systems Engineers How It Adds Up
Enablement Incentives Deal Incentives
Register deals and get up to
+
earn $500 for each dealBook a registered NGFW deal > $25,000 net and
65% discount
+
Complete Fire Jumper training
+collect Shogun rewards
Complete POVs and
Take Stage 2 “Get Recognized” and earn $250
Take Stage 4 “Proficient”
and earn $500
+Complete OpenDNS training and
earn $100
Perform paid POVs: NGFW earn $1500AMP earn $1500
© 2016 Cisco and/or its affiliates. All rights reserved. This document is Cisco Confidential. For Channel Partner use only. Not for public distribution. 16
Business Managers Account Managers Systems Engineers
Increase Profits How It Adds UpSell and MarketBecome an Expert
Cisco Firepower Next-Generation Firewalls
© 2016 Cisco and/or its affiliates. All rights reserved. This document is Cisco Confidential. For Channel Partner use only. Not for public distribution. 17
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. To view a list of Cisco trademarks, go to this URL: www.cisco.com/go/trademarks. Third party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. (1110R) DEC16CS5179 05/16
Overview Partner IncentivesSoftwareProductBenefits