CONSUMERS REPOND TO

C O L O R

PHYCHOLOGICAL THINKING EXCITEMENT PASSION

TECHNOLOGY TRUST

ENERGY ACTIVE

CREATIVE INDIVIDUALITY

OPTIMISM CHEER

HAPPINESS ROMANCE

NATURE HEALING

LUXURY SOPHISTICATION

By understanding color psychology you can more effectively reflect the feelings you want to evoke from your website customers.

ANALYZING THE COMPETITION

Researching websites of brands in your industry is not only smart, but commonplace. It will help you to decide if you want to compete or stand out.

EXAMPLES OF WEBSITES

Visual artist site with the purple color scheme applied which connects to her creativity as an artist and individual style.

Green color scheme for this site speaks directly to their natural and organic food and vitamin product offerings.

This bullion website is designed in black-gold scheme. Gold symbolizes the metal itself and black is for elegance.

To help you understand the color choices according to the psychology of colors:

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