choosing the right cms

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Choosing the right CMS A guide to help figure out whats best for your organisation5 September, 2016

Agenda Introduction Requirements and strategy Evaluation practices Unleashing the full potential of your CMS CMS trends Closing remarks and networking

Introduction

We are strategy led, experts who are here to help you find a business solution with tech as an enabling layer

How we can help

Adelphi Digital Adelphi Digital are an award winning digital consultancy We are a little different We are technology agnosticWhat does that mean?We recommend technology based on our clients needs, not on strategic partnerships with CMS providersIts independent, objective advice

Introduction

Bridging the gap We believe technology is one part of the equation Adelphi Digital bridge the gap between technology, design and consultancy This allows us to create a holistic vision where each element of your digital asset is optimised Introduction

Requirements and strategy

Strategy is not about your technology. Its about your business strategy and the demands this will place on the technology you choose.Thinking beyond technology

Business strategy, internal research and digital readiness are important pillars Before heading out to the market, understand your internal requirements Save money and time in the long run Architect a robust solution A CMS for your needs Define and prioritise business requirements Vendor briefing Requirements and strategy

Some tools to keep in mind At Adelphi Digital we create a blueprint for each of our clients A blueprint allows us to: Gather and interpret requirements Transform these requirements into creative, business led ideas Develop user storiesGoals and motivations of users User scenarios User requirements Requirements and strategy

What to considerAs part of our blueprint and requirements gathering these are some of the questions we will explore with you:Existing or CMS upgrade? Current pain points? Functionality and features? Content types Who? How many? Permissions? Security? API?

Requirements and strategy

Lets help out Foundational questions Important to pick the right CMS Helps to achieve those objectives Our consultants can help Ask questions

Requirements and strategy

Evaluation practices

Platform considerations Not just about budget One size does not fit all Agile thinking is critical, build your hypotheses using many sources of information Evaluation practices

Sources of information Business strategy, internal research and digital readiness is one part Also consider: Capacity and tactics for coping with change Potential competitive disruption Evaluation practices

Build a platform fingerprintUsing analyst reports is useful but not designed around your needs We use a variety of tools to develop a platform fingerprint that is unique to you What qualities are important to you? This helps us set the priorities and characteristics of the product This makes it much easier to match platforms against your unique fingerprint Allows us to draw the web Evaluation practices

System 1 Evaluation practices

Supplier ecosystemCostMarketing automation and analysisExtensibility and future proofingDesign and UX0123

Overall score: 10

System 2 Evaluation practices Overall score: 11

Supplier ecosystemCostMarketing automation and analysisExtensibility and future proofingDesign and UX0123

System 3 Evaluation practices Overall score: 13

Supplier ecosystemCostMarketing automation and analysisExtensibility and future proofingDesign and UX0123

Example BHP Billiton Evaluation practices

For the notes on EvalVisitSunshineCoastTheir critical requirements were;Competitive local ecosystem for chosen platform skills so they can spread the work around and get cost effective supportLow digital skills so ease of useBuilding digital skills internally to do more complex digital marketing laterExtensibility to support personalisation and marketing automation later as they get smarterEvaluated Wordpress great on cost, great on ease of us, great on ecosystem, good for now but not for their futureEvaluated Sitecore great on extensibility but a large investment both in software and also small, expensive ecosystem of local companies that can implement and supportEvaluated and chose Kentico, strongest against their platform fingerprintBHPWe chose Sitecore over the global open source leader Drupal because BHP Billiton are a global Fortune 500 resources company where key criteria scored highly in their fingerprint were security, a product with a robust and proven commitment to a roadmap and a global vendor they can trust.

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Example Visit Sunshine Coast Evaluation practices

For the notes on EvalVisitSunshineCoastTheir critical requirements were;Competitive local ecosystem for chosen platform skills so they can spread the work around and get cost effective supportLow digital skills so ease of useBuilding digital skills internally to do more complex digital marketing laterExtensibility to support personalisation and marketing automation later as they get smarterEvaluated Wordpress great on cost, great on ease of us, great on ecosystem, good for now but not for their futureEvaluated Sitecore great on extensibility but a large investment both in software and also small, expensive ecosystem of local companies that can implement and supportEvaluated and chose Kentico, strongest against their platform fingerprintBHPWe chose Sitecore over the global open source leader Drupal because BHP Billiton are a global Fortune 500 resources company where key criteria scored highly in their fingerprint were security, a product with a robust and proven commitment to a roadmap and a global vendor they can trust.

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Unleashing the full potential

How to get the best from your CMS Strong onboarding to the system Ownership of the system Building capacity and knowledge internally Troubleshooting early on and iterating Unleashing the full potential

Training is key CMS training should be a key consideration, not an after thought This needs to be paired with strong documentationTraining impacts competence, the quality of content, presentation and organisation Training helps to utilise features for better UX

Unleashing the full potential

Own it, build capacity and share knowledge Encouraging ownership ensures internal users do their bit to utilise the CMS fully It takes them from training mode to creation mode It ensures the organisation has the internal capacity and knowledge to leverage the CMS instead of relying on external assistance

Unleashing the full potential

Trouble shoot then iterate Trained users are engaged, understand system intimatelyThis means they can troubleshoot and suggest improvements Improvements can be handled internally or developed externally Iterations align the CMS as and when business changes occurIts an adaptive not reactive approach Unleashing the full potential

Digital maturity Start small then build up It all fits in together CMS selection, training, maturing At the base is the internal understanding of the businesses capabilities It doesnt matter what other people are using Are you ready? Unleashing the full potential

Trends in CMS

Stay ahead, not left behind Utilise the latest innovations occurring in industry Understand if these trends can be applied to your organisationLets explore whats been happening recently

Trends in CMS

Personalisation and content effectiveness

Personalisation is the top priority for organisations in 2015 and 2016 (Econsultancy 2016 Digital Trends) Why? Users want content that is relevant to them and their needs Increasing conversions, improving customer retention and getting the most out of your marketing and marketing tools Curation and creation of content your customers want so resources are used more wisely

Trends in CMS

Marketing automation Hand in hand with personalisation comes marketing automation It helps to take repetitive tasks out of marketers hands, allowing focus on more strategic rather than tactical work Allows better targeting of customers and prospects Improves your email marketing and reduces the level of human error in campaigns

Trends in CMS

Enterprise readiness Ensuring CMS scalability has become an important part of business agility It ensures features and functionality can be scaled up when the business grows or during periods of peak traffic Also enables integrations with enterprise-level applications to ensure your business doesnt miss out

Trends in CMS

CMS specialisation 2016 is a big year for specialised content management systems Adapting to ecommerce, social media and content editing needs is gaining popularity for organisations to control all their digital assets from one platform Leverage functionality for various plugins and modules specific to the specialisation

Trends in CMS