choosing the right cms

Choosing the right CMS A guide to help figure out what’s best for your organisation3 May 2023

Agenda • Introduction • Requirements and strategy • Evaluation practices • Unleashing the full potential of your CMS • CMS trends • Closing remarks and networking

Introduction

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“”

We are strategy led, experts who are here to

help you find a business solution with tech as an enabling

layer

How we can help

Adelphi Digital • Adelphi Digital are an award winning digital consultancy • We are a little different • We are “technology agnostic”• What does that mean?• We recommend technology based on our clients needs,

not on strategic partnerships with CMS providers• It’s independent, objective advice

Introduction

Bridging the gap • We believe technology is

one part of the equation • Adelphi Digital bridge the

gap between technology, design and consultancy

• This allows us to create a holistic vision where each element of your digital asset is optimised

Digital Creativi

ty

Technology

Consultancy Design

Introduction

Requirements and strategy

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Strategy is not about your technology. It’s about your business

strategy and the demands this will place on the technology you

choose.

Thinking beyond technology

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Business strategy, internal research and digital readiness are important pillars • Before heading out to the market, understand your

internal requirements • Save money and time in the long run • Architect a robust solution • A CMS for your needs • Define and prioritise business requirements • Vendor briefing


Some tools to keep in mind • At Adelphi Digital we create a “blueprint” for each of our

clients • A blueprint allows us to:

• Gather and interpret requirements • Transform these requirements into creative,

business led ideas • Develop “user stories”

• Goals and motivations of users • User scenarios • User requirements


What to consider• As part of our blueprint and requirements gathering these

are some of the questions we will explore with you:• Existing or CMS upgrade? • Current pain points? • Functionality and features? • Content types • Who? How many? • Permissions? Security? • API?


Let’s help out • Foundational questions • Important to pick the right CMS • Helps to achieve those objectives • Our consultants can help • Ask questions


Evaluation practices

Platform considerations • Not just about budget • One size does not fit all • Agile thinking is critical, build your hypotheses using

many sources of information


Sources of information • Business strategy, internal research and digital readiness

is one part • Also consider:

• Capacity and tactics for coping with change • Potential competitive disruption


Build a platform “fingerprint”• Using analyst reports is useful

but not designed around your needs

• We use a variety of tools to develop a platform “fingerprint” that is unique to you

• What qualities are important to you? This helps us set the priorities and characteristics of the product

• This makes it much easier to match platforms against your unique fingerprint

• Allows us to draw the web


System 1 Evaluation practices

Supplier ecosystem

Cost

Marketing automation and analysis

Extensibility and future proofing

Design and UX0

1

2

3

Overall score: 10


Overall score: 11

Supplier ecosystem

Cost



Design and UX0

1

2

3


Overall score: 13

Supplier ecosystem

Cost



Design and UX0

1

2

3

Example – BHP Billiton Evaluation practices

Example – Visit Sunshine Coast Evaluation practices

Unleashing the full potential

How to get the best from your CMS • Strong onboarding to the system • Ownership of the system • Building capacity and knowledge internally • Troubleshooting early on and iterating


Training is key • CMS training should be a key consideration, not an after

thought • This needs to be paired with strong documentation• Training impacts competence, the quality of content,

presentation and organisation • Training helps to utilise features for better UX


Own it, build capacity and share knowledge • Encouraging ownership ensures internal users do their

bit to utilise the CMS fully • It takes them from training mode to creation mode • It ensures the organisation has the internal capacity and

knowledge to leverage the CMS instead of relying on external assistance


Trouble shoot then iterate • Trained users are engaged, understand system

intimately• This means they can troubleshoot and suggest

improvements • Improvements can be handled internally or developed

externally • Iterations align the CMS as and when business changes

occur• It’s an adaptive not reactive approach


Digital maturity • Start small then build up • It all fits in together – CMS selection, training, maturing • At the base is the internal understanding of the

businesses capabilities • It doesn’t matter what other people are using • Are you ready?


Trends in CMS

Stay ahead, not left behind • Utilise the latest innovations occurring in industry • Understand if these trends can be applied to your

organisation• Let’s explore what’s been happening recently

Trends in CMS

Personalisation and content effectiveness • Personalisation is the top priority for organisations in

2015 and 2016 (Econsultancy 2016 Digital Trends) • Why? Users want content that is relevant to them and

their needs • Increasing conversions, improving customer retention

and getting the most out of your marketing and marketing tools

• Curation and creation of content your customers want so resources are used more wisely

Trends in CMS

Marketing automation • Hand in hand with personalisation comes marketing

automation • It helps to take repetitive tasks out of marketers hands,

allowing focus on more strategic rather than tactical work

• Allows better targeting of customers and prospects • Improves your email marketing and reduces the level of

human error in campaigns

Trends in CMS

Enterprise readiness • Ensuring CMS scalability has become an important part

of business agility • It ensures features and functionality can be scaled up

when the business grows or during periods of peak traffic • Also enables integrations with enterprise-level

applications to ensure your business doesn’t miss out

Trends in CMS

CMS specialisation • 2016 is a big year for specialised content management

systems • Adapting to ecommerce, social media and content

editing needs is gaining popularity for organisations to control all their digital assets from one platform

• Leverage functionality for various plugins and modules specific to the specialisation

Trends in CMS