choosing the right charity for your meeting's social responsibility project
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Good Works Build Better Meetings and Events
Choosing the Right Charity for YourMeeting’s Social Responsibility Project
Your CVB can help!
Tammi Runzler Sr. Vice President of Convention Sales & Services,Visit Orlando®
Moderator
Terri Roberts
DMAI’s empowermint.com
CSR: more than just another √ checklist item
• The Evolution of CSR (Corporate Social Responsibility)
• Tips for Making the Right Choice for Your Organization
• Providing Value to Your Stakeholders• Engaging Your Attendees• How CVBs Can Help!
What exactly is CSR?
CSR is defined as the responsibility of an organization for the impact of its decisions and activities on
society, the environment and its own prosperity. Community service programs are one component of
CSR.
Before we begin…
The Evolution of CSR
Tips for Making the Right Choice for Your Organization
• CSR is not “one size fits all”• Pick programs that meet your organization's
values-”philosophical fit”• Know your organizational structure• Understand your budget and time parameters • Consider if the project fits the number of
participants and the physical limitations of participants
• There is always more than one way to be involved
Providing Value to Your Stakeholders
• Consider developing long-term objectives-CSR doesn’t have to be just once a year
• Involve all stakeholders from the beginning• Stand out from the competition and build a more
positive brand reputation • Organizations who have associates or members
who recognize the importance of social reponsibility tend to be overall more satisfied with their jobs and more committed to organizational success within their industry(Sirota Survey Intelligence)
• Regularly assess the ROI
Engaging Your Attendees
• #1 factor…find an emotional connection for the participants
• Use social media to increase activism and enthusiasm
• Extend the benefit though ongoing communication post event
How Your CVB Can Help in Any Destination
• Giving back to the local community is good business sense and fits with the CVB mission
• Many CVB websites contain a local charity section or link to community service organizations
• Many CVBs have local partners in “voluntourism”
• Don’t forget to include the volunteer site in your site inspection process
Direct to the CVB ….one-stop-shop for planners:
•Planners easily search and compare meeting needs across multiple destinations.
•Planners save time and money submitting one FastTrackRFP to multiple destinations.
•Planners manage a single profile, check their histories and power shop at over 200 top cities.
Connect with over 880 destination experts to help you FIND just the right FIT…
CMP CREDIT
• This session has been verified by CIC to qualify for continuing education credit. towards the CMP certification.
• Participation has earned you .50 Clock Hours (30 minutes) for CMP-IS Domain: B. Project Management
• We will send you an email following the webinar that will give you a link to print proof of your participation.
• Then you can simply list the course on your year-end detail.
• Thank you for participating!
