choosing an internet marketing platform

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How to ChooseWhich Online Marketing Platforms Are Right For You

How Do You Get From Here To There?

What Are Your Assets?

What Are Your Goals?

What Are Your Goals/Targets?

ConversionsLeadsSalesSubscriptionsDownloadsMembershipDonations

Target MarketSegmentsNiche or BroadB2BB2CLocal (Geotargeted)

PositioningBrandingThought LeaderProduct Service

Broad Categories

SEO - Search Engine OptimizationSEM/PPC - Search Engine Marketing- Display AdsSMM/SMO - Social Media MarketingEmail BlastsAffiliate MarketingContent Marketing (PRs, Apps, Website)Referral Marketing (Forums, Reviews)Cross Media (Postal Mail, QR)On-Line Events (Webinars)

Correlation Between Assets and Internet Marketing Platforms

Types of Social Media

Types of Social MediaAvoid Dead Ends

Types of Social MediaLook for Trends

See More At http://www.cnn.com/2012/02/06/tech/web/pinterest-website-cashmore/index.htmlhttp://blog.eladgil.com/2011/12/how-pinterest-will-transform-web-in.html?cnn=yes

Types of Social MediaLook for Trends

See More At http://www.cnn.com/2012/02/06/tech/web/pinterest-website-cashmore/index.htmlhttp://blog.eladgil.com/2011/12/how-pinterest-will-transform-web-in.html?cnn=yes

Types of Social MediaLook for Trends

See More At http://www.cnn.com/2012/02/06/tech/web/pinterest-website-cashmore/index.htmlhttp://blog.eladgil.com/2011/12/how-pinterest-will-transform-web-in.html?cnn=yesLong Posts Short Status Updates and Tweets (Blogger 1999) (Facebook 2001, Twitter 2006)

Types of Social MediaLook for Trends

See More At http://www.cnn.com/2012/02/06/tech/web/pinterest-website-cashmore/index.htmlhttp://blog.eladgil.com/2011/12/how-pinterest-will-transform-web-in.html?cnn=yesPush Button Interactions

Likes/Share (Facebook 2001)

Favorite/Like/Share (YouTube 2005)

Retweets (Twitter 2006)

Reblog (Tumbler 2007)

Checkin (Foursquare 2009)

Types of Social MediaLook for Trends

See More At http://www.cnn.com/2012/02/06/tech/web/pinterest-website-cashmore/index.htmlhttp://blog.eladgil.com/2011/12/how-pinterest-will-transform-web-in.html?cnn=yes

Social sites are more visual.

Sharing involves less effort.

The Interest Graph is replacing the Social Graph

Recommended/Shared Content (Facebook) vs.Content Organized by Topics of Interest

Types of Social MediaLook for Trends

Types of Social MediaLook for Trends

See More At http://www.cnn.com/2012/02/06/tech/web/pinterest-website-cashmore/index.htmlhttp://blog.eladgil.com/2011/12/how-pinterest-will-transform-web-in.html?cnn=yes

Pinterest (launch 2010) checks all the boxes: A visual social network organizing images by topicReshare with just one click (bookmarklets & "re-pinning")Structured sets of curated content called "boards"

Types of Social MediaLook for Trends


It's Not Just What You Use, But How:
INNOVATE

Samples From http://nonprofitorgs.wordpress.com


It's Not Just What You Use, But How:
INNOVATE
(but beware)

It's Not Just What You Use, But How:
INNOVATE

Content MarketingApps

Websites

Online Services

Podcasts

Videoblogs

E-Books

The Basics

Your Website is Homebase

Analytics tracking conversions

CRO (Conversion Rate Optimization)Use What You Learn From Analytics

Test & Track

Basic SEO

The BasicsSEO Checklist

Clean, short SEF URLs

Unique title and description meta tags for each pageTitle between 10 and 70 characters (spaces included).

Description 70 and 160 characters

H1 and H2 Tags

Use images wiselyAlt text

No text images

No keyword spamming

Text links with title attributes for navigation

Contextual links through the site

Sitemaps xml and html

robots.txt

404 page with navigation

301 redirects - either www.domain.com or domain.com

Be Present+ Be Useful

BERELEVANT

Thank You

Charlie Kalech
Director, J-Town Productions Ltd.

[email protected]@CharlieKalech

For More Resources Fan Us on Facebookhttp://facebook.com/jtownproductions

For More Events and SeminarsJoin Jerusalem Web Professionals (JWP) Facebook Group

PlatformsAdvertising NetworksSEOSocial MediaEmail BlastsAffiliate MarketingContent MarketingReferral MarketingOn-Line Events Cross Media AssetsPostal Mailing ListxxEmail List xxTwitter Followersxx.

Facebook FansxAssociatesxEmployeesxWebsitexxNews ContentxArticlesxBlogxAppsxxBacklinksxDomainxxPagerankxCompetitionxPhysical LocationxTimexxMoneyxxxx

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