choosing an internet marketing platform
TRANSCRIPT
How to ChooseWhich Online Marketing Platforms Are Right For You
How Do You Get From Here To There?
What Are Your Assets?
What Are Your Goals?
What Are Your Goals/Targets?
ConversionsLeadsSalesSubscriptionsDownloadsMembershipDonations
Target MarketSegmentsNiche or BroadB2BB2CLocal (Geotargeted)
PositioningBrandingThought LeaderProduct Service
Broad Categories
SEO - Search Engine OptimizationSEM/PPC - Search Engine Marketing- Display AdsSMM/SMO - Social Media MarketingEmail BlastsAffiliate MarketingContent Marketing (PRs, Apps, Website)Referral Marketing (Forums, Reviews)Cross Media (Postal Mail, QR)On-Line Events (Webinars)
Correlation Between Assets and Internet Marketing Platforms
Types of Social Media
Types of Social MediaAvoid Dead Ends
Types of Social MediaLook for Trends
See More At http://www.cnn.com/2012/02/06/tech/web/pinterest-website-cashmore/index.htmlhttp://blog.eladgil.com/2011/12/how-pinterest-will-transform-web-in.html?cnn=yes
Types of Social MediaLook for Trends
See More At http://www.cnn.com/2012/02/06/tech/web/pinterest-website-cashmore/index.htmlhttp://blog.eladgil.com/2011/12/how-pinterest-will-transform-web-in.html?cnn=yes
Types of Social MediaLook for Trends
See More At http://www.cnn.com/2012/02/06/tech/web/pinterest-website-cashmore/index.htmlhttp://blog.eladgil.com/2011/12/how-pinterest-will-transform-web-in.html?cnn=yesLong Posts Short Status Updates and Tweets (Blogger 1999) (Facebook 2001, Twitter 2006)
Types of Social MediaLook for Trends
See More At http://www.cnn.com/2012/02/06/tech/web/pinterest-website-cashmore/index.htmlhttp://blog.eladgil.com/2011/12/how-pinterest-will-transform-web-in.html?cnn=yesPush Button Interactions
Likes/Share (Facebook 2001)
Favorite/Like/Share (YouTube 2005)
Retweets (Twitter 2006)
Reblog (Tumbler 2007)
Checkin (Foursquare 2009)
Types of Social MediaLook for Trends
See More At http://www.cnn.com/2012/02/06/tech/web/pinterest-website-cashmore/index.htmlhttp://blog.eladgil.com/2011/12/how-pinterest-will-transform-web-in.html?cnn=yes
Social sites are more visual.
Sharing involves less effort.
The Interest Graph is replacing the Social Graph
Recommended/Shared Content (Facebook) vs.Content Organized by Topics of Interest
Types of Social MediaLook for Trends
Types of Social MediaLook for Trends
See More At http://www.cnn.com/2012/02/06/tech/web/pinterest-website-cashmore/index.htmlhttp://blog.eladgil.com/2011/12/how-pinterest-will-transform-web-in.html?cnn=yes
Pinterest (launch 2010) checks all the boxes: A visual social network organizing images by topicReshare with just one click (bookmarklets & "re-pinning")Structured sets of curated content called "boards"
Types of Social MediaLook for Trends
It's Not Just What You Use, But How:
INNOVATE
Samples From http://nonprofitorgs.wordpress.com
It's Not Just What You Use, But How:
INNOVATE
(but beware)
It's Not Just What You Use, But How:
INNOVATE
Content MarketingApps
Websites
Online Services
Podcasts
Videoblogs
E-Books
The Basics
Your Website is Homebase
Analytics tracking conversions
CRO (Conversion Rate Optimization)Use What You Learn From Analytics
Test & Track
Basic SEO
The BasicsSEO Checklist
Clean, short SEF URLs
Unique title and description meta tags for each pageTitle between 10 and 70 characters (spaces included).
Description 70 and 160 characters
H1 and H2 Tags
Use images wiselyAlt text
No text images
No keyword spamming
Text links with title attributes for navigation
Contextual links through the site
Sitemaps xml and html
robots.txt
404 page with navigation
301 redirects - either www.domain.com or domain.com
Be Present+ Be Useful
BERELEVANT
Thank You
Charlie Kalech
Director, J-Town Productions Ltd.
[email protected]@CharlieKalech
For More Resources Fan Us on Facebookhttp://facebook.com/jtownproductions
For More Events and SeminarsJoin Jerusalem Web Professionals (JWP) Facebook Group
PlatformsAdvertising NetworksSEOSocial MediaEmail BlastsAffiliate MarketingContent MarketingReferral MarketingOn-Line Events Cross Media AssetsPostal Mailing ListxxEmail List xxTwitter Followersxx.
Facebook FansxAssociatesxEmployeesxWebsitexxNews ContentxArticlesxBlogxAppsxxBacklinksxDomainxxPagerankxCompetitionxPhysical LocationxTimexxMoneyxxxx
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