CONTENT MARKETING & SOCIAL MEDIA IN CHINA

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reddigitalchina.com

Chinese boutique digital marketing agency

reddigitalchina.com

UK|China

Several Key Social Media in China

WEIBOWECHAT QQ

Understanding the nature of Chinese social media is one story, while understanding the type of content that can engage with Chinese audiences is another story, which is far more important.

The secret? Relating your message to the Chinese culture and context. It is about the context.

3 ways to eat chicken (well, Chinese ways…)

The Chinese cuisine is proven to be one of the most popular content, since this resonate to the Chinese most in everyday’s life.

A POPULAR WECHAT MEDIA IN CHINA - YITIAO

What is the popular content?

Viewership: +100,000+

Localised content

A POPULAR WECHAT MEDIA IN CHINA - YITIAO

Not localised content Chinese has a unique preference

and taste on eating chicken How many of the Chinese will eat western Chinese…daily?

Typical example: Chicken breast Typical example: Chicken meat

with bones Yield repeated consumption and

purchase Lack of repeated consumption and

purchase

A POPULAR CHINESE PSYCHOLOGIST AND AUTHOR

How did he use Wechat to promote his service?

Viewership: 36153

“Wuteacher’sar-cleisexcellent!Ihavelearntagreatdealof

physiologicalinsightthathasamixedofwesternandeastern

insight,theadviceisrelatedtotheChinesecultureandcontextthatIfoundmyselfresonatewithit.Thathadboughtawholenewlevelof

clarityforme,verygodly!”

A POPULAR CHINESE PSYCHOLOGIST AND AUTHOR

“MrWu’sar-cleisveryinsighDul,withfullanalysisontheChinesesociety,Chinesepeople,andoffer

prac-calsolu-on”

“Reallylikethisar-cle,crea-vityisanexpressionofahealthystate.IntheChinesesociety,thereisalessemphasisoncrea-vity,ratherthe

Chinesesocietyhasmoreencouragementonthe“sayingyes”

culture”

Comments on his article which adapt the western psychologist framework into the chinese society and cultural context

LAST EXAMPLE OF A LOCALISED MASS MEDIA ARTICLE

Relating Western history with Chinese history, and current popular mass entertainment - Chinese TV drama

Comparing the life of Elizabeth of England vs. the pop show icon (Queen Dowager Xuan), and Empress Dowager Cixi.

Viewership: 28894

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