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Drinks Expo Advertising in

China100% Barter

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• Ormita can offer you a range of advertising, suitable to your target market.

• Instead of paying cash for the advertising you can exchange your own service or products.

• Ormita acts as the facilitator in these types of transactions and lets multi-way barter transactions take place.

• You do not barter directly with the seller

Summary Acquire Advertising for 100% Barter

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Exchanging / Bartering For AdvertisingAcquire Advertising for 100% Barter

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We can give you advertising in: Australia Canada China Dubai India Jordan Mexico New Zealand Syria Thailand Turkey Qatar United States of America

Where You Can Get AdvertisingAcquire Advertising for 100% Barter

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Billboards & Indoor Media Internet Websites Magazines Newspapers Public Relations Providers Radio Expos and Events Television

Types of Advertising AvailableAcquire Advertising for 100% Barter

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• You can acquire more cash customers• You build your brand value• Take customers away from the competition• You are not paying cash to advertise – you are

paying with your own product, service or time• You are effectively getting something for almost nothing• Significantly lower risk than buying the same advertising

for cash• Expand your audience – you never know who may

be about to make a purchasing decision and will see you.

Why Buy Advertising Using Barter?Acquire Advertising for 100% Barter

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International Beverage Expo

14th – 16th July 2011 The inaugural International Beverage Exposition

and Competition (IBEC) will take place in Shenzhen, China from 14–16 July 2011

The high-standard IBEC creates an unparalleled opportunity for you to introduce your beverage product into the Chinese market.

With the rapid growth and development of the Chinese national economy, increased urbanization, and higher levels of disposable income and household consumption, Chinese households are eager for new products. The potential investment opportunities in the Chinese beverage market are huge.

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International Beverage Expo

http://www.ib-ec.com Whether you are a producer of a beverage

product to be introduced to the Chinese market or a supplier of equipment for the domestic beverage sector, this EXPO is a must for your company.

The beverage competition will provide tremendous marketing value for your products, with organized coverage by all domestic media. Additionally, the best products, as judged by our independent panels of experts, will continue to benefit through the advertising value of the awards.

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1 in 5 people on the planet lives in China

Catch the attention of 1.3 billion people.

Your potential market is right here: IBEC 2011 in Shenzhen China!

(Shenzhen is only a thirty (30) minute drive from Hong Kong International Airport.)

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Exhibitor Categories Wine Spirits Beer Liquor Cocktails Coffee Tea Soft Drinks Milk Water Beverage Equipments Beverage Packaging Beverage Processing Beverage Distributors Beverage Publications

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Buyers Will Come From … Discos and Bars Liquor Superstores  Supermarkets Beverage Distribution Companies Hotels Restaurants  Coffee Shops Tea Houses

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Exhibition Rates (100% Barter)

US $3,000Standard 9 square meter package booth 3mx3m (100 sq.ft 10'x10')Corner booth, additional US $300 for each. 

What you get with your booth: 3 sides hard walls lighting 1 table 2 chairs carpet company identification sign (Chinese

and English) unlimited number of employees to staff

the booth your company profile listing in the IBEC

Buyers' Guide

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• Barter trade accounts for nearly 30 percent of the world’s total business.

• 70% of all Fortune 500 companies utilize barter to reduce their cash costs.

• According to the Association of Advertising Agencies eight out of ten media corporations use barter on a regular basis.

• 65% of all New York Stock Exchange-listed companies barter.

• Nearly 16,780,000 businesses engage in formalised non-cash transactions every day.

1. (2004)., Department of Commerce Fact Sheet. USA DOC.2. Schmiddgall, R.S., Damitio, J.W. (1999)., Bartering activities of the Fortune 500 and hospitality lodging firms.,

International Journal of Hospitality Management3. American Association of Advertising Agencies. (2003). 4. (2004)., Annual Report, National Association of Trade Exchanges. Fact Sheet, International Reciprocal Trade Association.5. Stodder, J. (2007)., Residual Barter Networks and Macro-Economic Stability. Renselaer Polytechnic Institute at

Hartford, Hartford CT.`

Barter is an Accepted Form of TradeAcquire Advertising for 100% Barter

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1. Ormita will never devalue your current cash market

2. Ormita will directly offer your product or service into markets who would not normally purchase from you using cash and/or where there is low brand awareness

3. Customers who acquire your product or service through barter are more likely to give positive feedback

4. The cost for you to service an additional customer is nominal versus what you gain in advertising in return

Ormita Will Barter Your Service “Off Market”Acquire Advertising for 100% Barter

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1. You can buy first and sell later or sell first and buy later

2. Every time you buy your account is debited for the value of the product or service you are purchasing

3. Every time you sell your account is credited

4. Ormita will provide you with an interest-free line of credit

The Basics of The Barter ProcessAcquire Advertising for 100% Barter

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• We are involved in every phase of normal PR activity

• Global media delivery

• Strategizing, planning, implementation and measurement

• Intense stakeholder mapping

• Three-month reviews

• We help in other stakeholder relationship management

• Regular Media monitoring reports

• Competitor Tracking

How We Manage Stakeholder Perceptions

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What We Do Not DoAcquire Advertising for 100% Barter

Unlike “Corporate” Barter Companies we do not:

• Buy your product or service for “barter money” ourselves.

• We do not sell product or service ever for cash at a “discounted” price (or sell it for cash ever at all).

• We let you deal directly with the buyer if you choose.

• We can also let you deal directly with the media company you are buying media from (in most cases) if you prefer this.

• Our media offerings are 100% barter