children & cyberbullying

1© Copyright 2007 Intuitive Media Research Services

KidsOKOnlineRobert Hart-Fletcher

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© Copyright 2011 KidsOKOnline Limited

Children and Cyberbullying


Research context

KOKO’s research into bullying worryingly reveals that 70% of children suffer some form of bullying and that cyber bullying is increasing dramatically.

Children are more likely than ever to suffer nasty or aggressive texts, emails, and messaging, as well as bullying in chat rooms.

KOKO’s study of 3,052 children aged 6 to 14 reveals that members of its safe social learning networks are far less likely to be bullied than other children.

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The children



Research base

3052 rigorously authenticated children sampled from a population of over 120,000 taken from 13,000+ UK classrooms

Members of SuperClubsPLUS (6-12) and GoldStarCafe (11-14) protected social learning networks

Demographics: broadly representative of UK population in location, gender, ethnicity, religion, social background. – Ipsos Mori

Voluntary online survey

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Research sample location

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Research sample gender

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Boys43%Girls

57%



Research sample age range (year group)

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2%

11%

24%

37%

16%

9%

3 4 5 6 7 8



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SuperClubsPLUS.com – social learning network for primary



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GoldStarCafe.net– social learning network for secondary


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Incidence of bullying



© Copyright 2007 Intuitive Media Research Services

Have you ever been bullied?

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No42%Yes

58%

Have you ever been bullied? Boys Girls All

None 42% 39% 40%

Some 58% 61% 60%

Children were asked if they had ever been bullied

58% said they’d suffered some bullying.




Have you ever been bullied by a child?

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Now 7%

No42%

Past51%

Have you ever been bullied by a child? Boys Girls All

Yes, right now 7% 7% 7%

No 41% 41% 41%

Yes, in the past 52% 52% 52%

51% of children had been bullied by a child in the past,

7% said they were currently being bullied by another child.




Have you ever been bullied by an adult?

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Now 2%

No89%

Past9%

Have you ever been bullied by an adult? Boys Girls All

Yes, right now 3% 1% 2%

No 87% 90% 89%

Yes, in the past 10% 8% 9%

9% of children had been bullied by an adult in the past.

2%, mostly boys, said they were currently being bullied by an adult.


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Online, verbal, physical




If you've been bullied, how did it happen?

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If you've been bullied, how did it happen? Boys Girls All

Cyberbullying 10% 7% 8%

Physical 37% 18% 26%

Verbal 46% 53% 50%

Cyberbullying = nasty text messages, emails, phone calls or bad things said about you on the internet!Physical bullying = being kicked, hit, having things thrown at you etc.Verbal bullying = being called names, being teased, people spreading rumours about you etc.!

7%

26%

48%

OnlinePhysical

Verbal




Cyberbullying

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The vast majority of members of KOKO’s safe social learning networks, who are well protected in these communities, do not visit any other social networking sites, and are therefore far less exposed to the possibilities of cyber-bullying.

“My Year Sixes were asked for advice and replied ‘use a safe moderated site like SuperClubsPLUS and there’s no problem’. In 2006 we had over 30 pupils using unsuitable sites in years 5 and 6, but having done the same questionnaire recently, there were only 3 – the rest were using SuperClubsPLUS.” - Janet Stockburn, Teacher, Worcester

KOKO research confirms Janet’s observations. In a previous study for DCSF, KOKO found that only 6% of it’s members used other social sites. In the current study 7% said they had been cyber-bullied outside their safe social learning networks.




How [where] were you cyber-bullied?

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3%

3%

4%

5%4%

Gaming site

Social site

Messenger

Email

Mobile

How were you cyber-bullied? Boys Girls All

On a gaming site 3% 1% 3%

On a social site My Space, Facebook etc.

4% 4% 4%

On an instant messenger

4% 4% 4%

By email 5% 5% 5%

By mobile phone 6% 4% 5%

NONE 88% 88% 88%

4 to 5% had a bad email, messenger or mobile phone message

3% say they’d been bullied on a gaming or social site.




Who would you talk to if you were being bullied?

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Who would you talk to if you were being bullied?

Boys Girls All

No one 7% 5% 6%

Other adult 10% 11% 11%

Aunt, uncle, grandparent

20% 18% 18%

Brother, sister or cousin

22% 20% 21%

Mediator 30% 28% 29%

Teacher 44% 46% 45%

Friend 48% 47% 47%

Parent or carer 61% 73% 68%

5%11%19%21%

29%

44%46%

69%

No one

Other adult

Aunt, uncle, grandparent

Sibling, cousin

Mediator

TeacherFriend

Parent or carer

69% said they’d talk to a parent or carer.

46% would tell a friend and 44% a teacher.

A worrying 5% said they would tell no one.


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What the children say



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“I think that the emails sometimes affend me. Some one from my school called me fat and he does at school too!”

“incase someone invites me 2 there house which has happened before”

“yes, if someone is actually an adult and pretending to be a child.”

“yes am sometimes i get called names am scared of that”


What worries you online?

Children were asked what worries them when they are online outside their safe social learning networks.



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“I worry that someone might trace me or my friends!”

“The people who bully often are the ones who everyone likes, if they want to pick on someone then they get everyone to help which is very hard to ignore or get yourself out of.”

“If theres any wierdos on like old men who are creeps and hurt you if they see you”




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“you can never really know who is safe and who isn't safe. I feel safe - but I know I can't really trust anyone online.”

“I think someone might type saying they know where i am and will beat me up or someone emailing me saying that im stupid or something.”

“some people worry me and my sister because some people ask very personal questions that are very private that we dont like telling others”




children & cyberbullying

Education