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My First Chicco. Childrenswear 0 - 24 months.

My Chicco. Childrenswear 1 - 8 years.

The story of a letter

that wanted to be the f irst.

The story of a letter

that wanted to be the f irst.

My First Chicco, childrenswear 0-24 months,

and My Chicco, childrenswear 1-8 years,

are available in the finest specialize stores and in all Chicco shops.

Find your nearest store

at www.chicco.com

wherever there’s a baby

Cardigan - Cod. 36277T-shirt - Cod. 53798

Trousers - Cod. 55405Shoes - Cod. 58983

Once upon a time

there was a letter

whose legs were so long

that nobody could catch her,

she was so strong.

Ormai lo sapeva:voleva arrivare là davanti.

Cardigan - Cod. 36389Polo - Cod. 63993Trousers - Cod. 55407

Blouse with trousers - Cod. 72448Bodysuit - Cod. 14449

And even C soon noticed that A was always at the top.

She was called A and she ran and ran until she nearly burst:

she just knew she wanted to be f irst.

Babysuit - Cod. 23746 Babysuit - Cod. 23745

Babysuit - Cod. 23695Babysuit - Cod. 23736

Shirt - Cod. 65986Trousers - Cod. 55308

Shoes - Cod. 58944

Hat and scarf set - Cod. 48493Waist cardigan - Cod. 36292

Skirt - Cod. 34110Shoes - Cod. 98176

Cardigan - Cod. 36204Shirt - Cod. 65987

Trousers - Cod. 55310

Dress - Cod. 37413

Cardigan - Cod. 36243Shirt - Cod. 65998Trousers - Cod. 55345

Coat - Cod. 82095Shirt - Cod. 54009Denim - Cod. 55360Shoes - Cod. 28327

Coat - Cod. 82230Dress - Cod. 37413Shoes - Cod. 58969

The little ones soon found out that an A was needed to say mama, papa, cat and hat.

Polo - Cod. 63550Trousers - Cod. 55460

Pullover - Cod. 64506Trousers - Cod. 55462

At school, togetherwith the letter B, an A was everywhere, in all the words there were.

Dress - Cod. 37474T-shirt - Cod. 53879

Jacket - Cod. 86131Cardigan - Cod. 36333Shirt - Cod. 54036Trousers - Cod. 55493

Cardigan - Cod. 36330Trousers - Cod. 55458

Montgomery coat - Cod. 86140Shirt - Cod. 54041

Trousers - Cod. 55480 Montgomery coat - Cod. 82243

An A was in every book with other letters, in every page, in every word, in every sound.

Cardigan - Cod. 36335T-shirt - Cod. 53887

Skirt - Cod. 34125

So that’s why she was everywhere everyday! To make sure all the letters stay together.

An A in every sentence, in every word, here, there and everywhere with an I, an E, an O and a U.

I grandi la sentivano in ogni parola e in tutte le frasi che dicevano a scuola.

Jacket - Cod. 84196T-shirt - Cod. 53886Trousers - Cod. 55465

Cardigan - Cod. 36339T-shirt - Cod. 53890

Pullover - Cod. 64580Shirt - Cod. 54044Trousers - Cod. 55482

Cardigan - Cod. 36326Dress - Cod. 34124

Cardigan - Cod. 36355T-shirt - Cod. 53907

Skirt - Cod. 34129

Cardigan - Cod. 36354T-shirt - Cod. 53905Trousers - Cod. 55484

To tell stories, read and write, you had to quickly learn all letters right.

Cardigan - Cod. 36367T-shirt - Cod. 53919

Trousers - Cod. 55497

Jacket - Cod. 86151Shirt - Cod. 54047Trousers - Cod. 55501

Jacket - Cod. 86169Cardigan - Cod. 36365Trousers - Cod. 55499

Polo - Cod. 33003

Jacket - Cod. 86160Pullover - Cod. 64575Trousers - Cod. 55523

Cardigan - Cod. 36377Shirt - Cod. 54050

Trousers - Cod. 55509

Coat - Cod. 86125Trousers - Cod. 55450

Jacket - Cod. 86148Vest - Cod. 36362

Trousers - Cod. 55491

Jacket - Cod. 86162Shirt - Cod. 54046

Trousers - Cod. 55498

Cardigan - Cod. 36368T-shirt - Cod. 53952

Skirt - Cod. 34134Cardigan - Cod. 36402Trousers - Cod. 55524

Cardigan - Cod. 36320Shirt - Cod. 67049Shorts - Cod. 52125 Dress - Cod. 37486

Dress - Cod. 37481Cardigan - Cod. 36378Trousers - Cod. 55501Dress - Cod. 37489

One evening they discovered all the letters clearly: it looked diff icult but it wasn’t really!

Dress - Cod. 37467Waist cardigan - Cod. 36397

Cardigan - Cod. 36361Polo - Cod. 33016

Trousers - Cod. 55490

They learnt the most beautiful thing ever: in every book there’s a little bit of magic, forever.

And with each story heard a new adventure can be shared.

Polo - Cod. 33002Trousers - Cod. 55491

Socks - Cod. 41031

The quality of its fabrics

plus a creative and innovative range

is what differentiates Chicco

from the competition.

Before reaching our stores,

each piece of clothing is controlled and tested

in compliance with current standards

and regulations.

Comfortable, practical and hard-wearing,

Chicco clothes are for growing children

who are always on the move.

The Chicco collection comes in bright colours,

prints, patterns and trendy styles

which children love to wear.