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2017 Bank of America Chicago Marathon
Digital and Print Media Opportunities
COMMEMORATIVE SECTION PRESENTING SPONSORSHIP – PRINT
By the numbers:
• Full Chicago Tribune distribution on Monday, October 9th: ~400,000 Circulation
• Directly mailed to opt-in Chicago Marathon runners: ~3,000 Opt-ins
• Sold at both the Bank of America Chicago Marathon and Chicago Tribune online stores: ~1,000 Sales
The Bank of America Chicago Marathon Commemorative Results Section is a
keepsake edition listing the names and finish times of all Chicago Marathon runners
who complete the race in under 6:30:59. It includes race day results, highlights,
profiles of winners and more.
Front cover of 4-page sponsor wrap of
Commemorative Section
Sample finisher time page with
sponsor water mark and strip ad
Congratulatory print sent to all
opt-in runners with room for
sponsor inclusion
Sponsorship Ad Units:
• Four (4) Page Wrap of Commemorative Section – 35# Premium White Newsprint
• Watermark and Strip Ads on all finish time pages - ~45 Pages
• “Presented By” designation and logo inclusion on all promotional advertising
Twitter post with sponsor
inclusion
COMMEMORATIVE SECTION PRESENTING SPONSORSHIP – DIGITAL
By the numbers:
• Links to content on chicagotribune.com highly visible throughout the week: ~500,000 Page Views
• Boosted posts on Facebook and Twitter to further drive traffic: ~250,000 Impressions
• Digital promotional campaign driving reader traffic to marathon content: ~1,000,000 Impressions
Along with the Chicago Tribune’s robust coverage in its print portfolio, a dedicated
Bank of America Chicago Marathon channel will be created for the week leading up to
and through the race including in-depth coverage, video content, and finishing times
repurposed for digital: October 2nd – October 9th.
Fixed reskin bordering
chicagotribune.com/marathonFixed leaderboard
Sponsorship Ad Units:
• Reskin of section front and story level pages on chicagotribune.com/marathon
• Fixed half page
• Fixed leaderboard
• “Presented By” designation and logo inclusion on all promotional advertising
Fixed half page/cube
PREVIEW WRAP ADVERTISING OPPORTUNITIES - PRINT
By the numbers:
• Full Chicago Tribune distribution on Friday, October 6th: ~415,000 Circulation
• Designed as pull-out for viewers and fans to use as a guide: ~900,000 Readership
On Friday, October 6th, the Chicago Tribune will wrap the newspaper to engage and
direct readers to its preview coverage. The wrap will feature additional preview
content and a course map that readers can pull out, prolonging shelf-life and
engagement.
Available Ad Units:
• Front Page Strip
• Inside Front Page Map Sponsorship
• Inside Back Page Half Page
• Full Back Page
FRONT PAGE
WRAP -
PREVIEW
CONTENT
Front PageFront Page
FRONT PAGE FRONT PAGE
STRIP
10”X3”
MAP
SPONSORSHIP
Inside Front
Page
Inside Front
Page
10”X3”
HALF PAGE
Inside Back
Page
Inside Back
Page
10”X10.5”
Back PageBack Page
FULL BACK
PAGE
10”X21”
PREWIEW ADVERTISING OPPORTUNITIES – DIGITAL DISPLAY
Available Ad Units:
• Digital Map Sponsorship – Reskin, Presented By Designation
• Sports Channel takeovers on key coverage days
• ROC adjacencies to Marathon content on chicagotribune.com
• Targeted impressions to health and wellness advocates
COMMEMORATIVE SECTION PRESENTING SPONSORSHIP –
PRINT/DIGITAL
Sponsorship Ad Units:
• Four (4) Page Wrap of Commemorative Section – 35# Premium White Newsprint
• Watermark and Strip Ads on all finish time pages - ~45 Pages
• “Presented By” designation and logo inclusion on all promotional advertising
Sponsorship Ad Units:
• Reskin of section front and story level pages on chicagotribune.com/marathon
• Fixed half page – 300x600
• Fixed leaderboard – 728x90
• “Presented By” designation and logo inclusion on all promotional advertising
PREVIEW WRAP ADVERTISING OPPORTUNITIES
Available Ad Units - Print Size Rate
Front Page Strip 10"x3" $7,500
Inside Front Page Map Sponsorship 10"x3" $6,000
Inside Back Page Half Page 10"x10.5" $7,500
Full Back Page 10"x21" $15,000
Available Ad Units - Digital Size(s) Rate
Digital Map Sponsorship (1 Week) Reskin, Presented by Designation $10,000
Sports Channel takeovers Reskin, 728x90, 300x600, Mobile 300x250 $5,000/day
ROC adjacencies to Marathon content 728x90, 300x250, 300x600 $8 CPM
Targeted impressions to health/welness 728x90, 300x250, 300x600 $10 CPM
Media Value Rate
Print $125,000 $50,000
Digital $60,000 $25,000
Promo Campaign $250,000
Full Sponsorship $435,000 $65,000
For more information or custom packages please contact Trevor Gibbons – [email protected] or Paulie Bassin – [email protected] at Chicago Tribune Sports Marketing or call 312-222-5305