ADV 420 FINAL PRESENTATIONCHICAGO BEARS DIGITAL

STRATEGY

Alex Rabin Section 741

Current Problems

Interactions Content rich posts Creating conversations Fan appreciation

New Faces Around Town

The Bears have changed general manager, head coach, both coordinators, and several key members of the team this offseason.

Big Idea

We want to re-energize our fan base by showing them that although there have been sweeping front office changes, we are still committed to winning and to our fans. We will use a 6-month campaign to re-ignite a proud fan base and remind them how historic of a franchise the Chicago Bears are.

#BBTB

“Bring Back The Monsters” We want this hash tag to be the main

stimulus of our online conversations so that people understand the magnitude of how committed the team is to winning and bringing back Bears traditions.

The New Digital Strategy

We are going to use inbound marketing principles to create content rich posts on social media that will stimulate fan interaction and show the fan base the potential of the new changes the Chicago Bears have made.

Social Media Presence

By optimizing our posts (during high traffic times) and creating more interactions we will increase fan involvement and create awareness of our campaign.

Budget

For my budget I believe spending $450,00 would be enough to truly ensure that success of the campaign.

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ROI

This is where we assess the results of the campaign. By using Hootsuite,, Google Analytics, and Facebook measurement tools we can verify the results of our digital strategy

Summary

Being a life long season ticket holder and Chicago Bears fan, it would be an honor and pleasure to have the opportunity to work on the digital strategy for the team. The Chicago Bears possess a proud fan base that has endured mediocrity from our team throughout the most prosperous time in league history. I believe that better fan interaction an really re-energize the Monsters of the Midway and prepare us for a brighter future ahead.