Cheryl Touhy Resume current 2016

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  1. 1. CHERYL TOUHY B u s i n es s De ve l opme nt & S a l e s M a n a gemen t E x e cu tive 815.295.9228 Innovative, dynamic and highly driven business development professional offering progressive management experience in the digital marketing industry. Propensity in molding, motivating, and challenging teams to excel and cross the finish line. Known for strong leadership and motivational skills that consistently produce positive change in competitive business segments. Exceptionally communicative, demonstrating excellent interpersonal skills across all levels including management, employees, and external agencies. Strong, cross functional management skills, brand management, networking strategies and communication processes. S K I L L S Digital MarketingMarket Exposure TechniquesGroup Dynamics Creative Team LeadershipStrategic PlanningClient Retention Information & Budget ManagementConflict Management Marketing Strategies & CampaignsLeadership Principals Proactive Problem SolvingStrategic Negotiation Strategies E X P E R IENCE Regional Account Manager Madden Media (Tuscon, Arizona) September 2015-present Working with multiple State Tourism agencies to create and present co-op and advertising opportunities in print and digital media Meeting with potential clients, convention and visitors bureaus and destination marketing organizations to discuss products and services as well as learning about their needs and goals Presenting advertising campaigns to clients, utilizing PowerPoint and Clearslidefor approval or adjustment Following up with clients to determine success of the advertising campaigns provided by our company Communicating with my internal team to strategize, set expectations, create campaigns and review reports and analytics Preparing presentations and public speaking at conferences and meetings Setting up trips in multiple states, traveling and cold calling on new potential clients Preparing reports and presentations for our Sales meetings in Tuscon, Arizona Senior Media Consultant: Small Newspaper Group Internet Innovations (Kankakee, IL), 2011 August 2015 Developed and implemented a variety of successful digital marketing solutions Effective at cultivating account loyalty within key accounts through business development strategies Doubled digital advertising billing in 4 months and then proceed to break company records for
  2. 2. overall business written for a month Managed key accounts, with a high level of accuracy and integrity as well as monitor account activity such as ensuring a timely payment from clients Utilized and trained staff in the benefits and intricacies of positive, consultative selling in digital advertising in both web and mobile media Managed design and development team to ensure client satisfaction in final product Enhanced the image of SNG II and Small Newspaper Group by maintaining a reputation for honesty, dependability, confidence, and courtesy General Sales Manager: Staradio Corporation (Kankakee, IL ), 2009 2011 Responsible for managing the sales department, allocating monthly goals, conducting sales meetings and implementing sales strategies for success Reorganized department to streamline and enhance effectiveness Accountable for creating molding, motivating, and challenging the sales teams to excel in attaining goals; the department achieved the 2010 goal of $840,000 Developed and maintained a client base that averaged $20,000 in sales per month Established clients through in-depth marketing and business development plans by thoroughly analyzing market trends, demographics and psychographic information Booked and attended remote broadcasts ensuring and exceeding client expectations F i n a n c e M a n a g e r / S a l es M a n a g e r : Pearl Chrysler Dodge Jeep (Peotone, IL), 2006 2008 Responsible for pricing new and used car deals, evaluating and appraising trade-in vehicles, obtaining, financing and leasing for customers, rehashing declined deals and restructuring to ensure sale Proven ability to adapt strong process knowledge and technical skills to diverse organizational needs Accountable for packaging deals and follow-up with the lending institutions as well as titling, registration and plates through the Secretary of State Handled all of the duties of the general manager when asked such as ordering cars, paying cars off, and overseeing dealership success Awarded certification for 2006 and 2007 in Chrysler Dodge and Jeep Vehicles and Commercial Truck Sales and awarded certification fromthe Association of Finance and Insurance Professionals (A.F.I.P.) V i c e P r e s i d e n t o f M a r k e t i n g : Carefree Coatings, (Mokena, IL) Instrumental growth of a start-up operation marketing polyurethane spray-on bed liners sold through automobile dealerships throughout the Chicago area. Established and implemented successful marketing programs, pricing plans, promotional materials, tracking sheets, dealer sales training and incentive programs, customer satisfaction surveys, and a monthly newsletter. Developed and presented comprehensive sales and product training programs at weekly dealership sales meetings and at truck club meetings attended by 60-70 dealer managers. Grew the business from a zero base to 65 accounts, averaging 12 accounts per month. C e n t e r D i r e c t o r / Re g io n al S a l e s D i r e c t o r/ P r og ra m C o n s u l t an t: Jenny Craig International (Suburban Locations) Responsible for the sale of membership programs through effective sales presentations to new clients
  3. 3. emphasizing fulfilling individual needs while promoting upgraded, more profitable programs. Conducted one-on-one counseling sessions which were very informative and motivational; provided emotional support and assisted clients in setting behavioral goals as well as adjusting to a new lifestyle. Prepared educational materials and conducted lifestyle classroom sessions to groups of 10 to 30. Won an automobile for achieving #1 center in sales, consistently ranked #1 for meeting/exceeding personal sales goals, and attained highest dollar per hour in productivity. Sales Specialist 1992 - 1995 Schaumburg Toyota, Schaumburg, Illinois E D U C A TI ON Bachelors of Art: Gold College , Jerusalem, Israel (Graduated with Honors) Business Management and Marketing: Stern College, New York, New York