cherish yearn overview - q1 2012

20
+ Additional Background on Cherish Yearn www.AsiaHealthcareBlog.com www.RubiconStrategyGroup.com

Upload: benjamin-shobert

Post on 20-Jun-2015

1.053 views

Category:

Documents


1 download

TRANSCRIPT

Page 1: Cherish Yearn Overview - Q1 2012

+

Additional Background on Cherish Yearnwww.AsiaHealthcareBlog.com

www.RubiconStrategyGroup.com

Page 2: Cherish Yearn Overview - Q1 2012

+Overview

Facility Overview

Residences

Amenities

Hospital

Fees

Page 3: Cherish Yearn Overview - Q1 2012

+

Facility OverviewSite MapBuilding Descriptions

Page 4: Cherish Yearn Overview - Q1 2012

+

Administrative Offices, MegaFit Gym, Group Assembly HallBuilding 1: Hotel Buildings 13-14: Empty Residences

Building 8: HospitalCafeteria / Restaurant

Building 15: 50% Occupancy

Page 5: Cherish Yearn Overview - Q1 2012

+Residential Buildings

Page 6: Cherish Yearn Overview - Q1 2012

+1-Bedroom Unit

Page 7: Cherish Yearn Overview - Q1 2012

+1-Bedroom Unit

Page 8: Cherish Yearn Overview - Q1 2012

+2-Bedroom Unit

Where the 1-bedroom has a distinct “studio” or “loft” feel, the 2 bedroom unit does not. Its space is more open largely due to how the kitchen area opens up into the living room.

It is worth noting that the fees include furnishings. It is assumed the beds, dressers and desks like the one shown to the L are provided to the occupants.

Page 9: Cherish Yearn Overview - Q1 2012

+2-Bedroom Unit

Page 10: Cherish Yearn Overview - Q1 2012

+

Amenities

Page 11: Cherish Yearn Overview - Q1 2012

+Fishing Pond

The fishing pond is a great example of CY’s adaptation to established ways Chinese enjoy spending their time.

Page 12: Cherish Yearn Overview - Q1 2012

+Activity Areas

Each building has a common area on the first floor. Across CY, these areas are different – ranging from a café to a calligraphy studio. Beyond variety, this encourages walking and daily socialization.

Page 13: Cherish Yearn Overview - Q1 2012

+Cafeteria / Dining Hall

Meals are not included as part of the pricing plans.

Page 14: Cherish Yearn Overview - Q1 2012

+Rehab Area

The rehab area is one of the more interesting parts of CY:it echoes a classic paradigm for new models expanding intoChina … investing in the “hardware” is the easy part. Gettingthe “software” – in this case the trained staff, an awareness bythe occupants of the role of preventative exercise and rehabilitation,is the bigger challenge (as these rarely used pieces of modern equipment illustrate) – is the more difficult step.

Page 15: Cherish Yearn Overview - Q1 2012

+

Hospital

Page 16: Cherish Yearn Overview - Q1 2012

+Hospital

CY’s hospital capabilities roughly follow American nursing homeexpectations, although they are very early into how they deal withdementia and cerebral-vascular rehabilitation. They have recentlybegun to add memory care services. The hospital offers three levelsof service (more details on the “FEE” portion of this slide deck.It is interesting to note that the developers put the hospital on-site, whichis not always a good idea as it can remind residents of their age andpotential future age related health complications.

Page 17: Cherish Yearn Overview - Q1 2012

+

Fees

Page 18: Cherish Yearn Overview - Q1 2012

+Pricing Plans (March 2012)

Type of Room (# of People)

Fee (RMB/month) Membership Price

Standard Care Level

2 2,500 0

3 1,800 0

4 1,500 0

Nursing Care (Starting Point)

Private (Individual) 4,500 150 RMB/day or 4,500 RMB/month

“A” Level 2,700 90 RMB/day or 2,700 RMB/month

“B” Level 1,950 65 RMB/day or 1,950 RMB/month

Page 19: Cherish Yearn Overview - Q1 2012

+VIP Pricing Plans (March 2012)

Type of Room

(# of People)

Fee (RMB/month)

– Not a Member

Fee (RMB/month)

– If a Member

Available Buildings

10,000 7,500 01, 10

4 8,000 6,000 05

3 7,500 5,600 02, 03, 08, 09

2 6,500 5,000 04, 07

4,500 150 RMB/day / 4,500 RMB/month

“A” Level 2,700 90 RMB/day / 2,700 RMB/month

“B” Level 1,950 65 RMB/day / 1,950 RMB/month

Page 20: Cherish Yearn Overview - Q1 2012

+Contact Information

Benjamin Shobert

Founder, Managing Director

Rubicon Strategy Group, LLC

Two Union Square

601 Union Street, Suite 4200

Seattle, WA 98101

Phone: 206-652-3572

Fax: 206-652-3205

Mobile: 317-777-2926

Email: [email protected]

URL: www.CrossTheRubiconBlog.com or www.AsiaHealthcareBlog.com