COMM 202Tutorial 7Take out your laptops and name cards

March 11, 2016LinkedIn

Cheralyn ChokT39

Agenda

1. LinkedIn Profiles

2. Where are we at?

3. Information Interview Recap

4. Networking Event Recap

5. Action Items

1. LinkedIn Profiles

LinkedIn Profile vs. Resume LinkedIn is social!

Be personable, speak in first person, show your personality Follow influencers, share articles, engage with the community through posts

and updates – the more you engage the more likely people will find your profile

LinkedIn is all about you! Your profile is tailored to your professional brand instead of to a company Include broader experiences, projects, skills, and interests in a variety of

formats

Before we start…

Turn off “Notify your network” when making many small changes

Don’t mark a connection request as “I Don’t Know” unless they are negatively impacting you After too many IDK’s, LinkedIn will ban them from the network

Found on the right side of your profile under “Who’s

Viewed your Profile?”

Key Elements of Your Profile

1. Professional Headshot

2. Attention-grabbing Headline

3. Complete Experiences

4. Connections, contact info, customized URL

Demo

Adding connections Don’t go to people you may know (only sends the

generic message) Go directly to their profile

Key Elements of Your ProfileSummary showcasing your personality!

Clear call-to-action

Key Elements of Your Profile

Key Elements of Your Profile

Key Elements of Your Profile

Professional-looking photo Reasonably close-up (from the shoulders

up) High quality, good lighting, looks like you!

Key Elements of Your Profile Headline

It is your 120 character hook Should be about what you do Be memorable and enticing people to look

at your profile

Let’s create our own headlines!

Key Elements of Your Profile 2,000 characters to summarize your background and

future goals

Tips for a great summary Speak in the first person

Keep it visually organized using bullet points

What you can write about: Education (your current job): What you do, your specialization, why you chose it Other involvements: What you do outside of class, why you like it What makes you - you: Personal work style / important character traits Your aspirations: Your goals and intended professional path Finish off with your contact information, invite them to connect or email you

Key Elements of Your Profile • Experiences

o Try not to copy-paste from your resumeo Talk about the challenges you faced and a couple key winso Prove your accomplishments by showing examples of your work (i.e. video

projects, presentations, photography…

• Educationo Join UBC and Sauder (AND the alumni communities!)

• Honours/Awards

Key Elements of Your Profile

Projects List academic or extra-curricular projects as you see fit

Skills Searchable, so aim for brand-specific not generic

Influencers Follow your idols! Helps others to see who inspires you.

Resume LinkedIn

Groups/Publish Having a profile is step 1, using LinkedIn is what will get you

noticed. The more active you are on the site the more likely your profile will be seen by potential employers

Join groups in your interest areas…for now myBCom Careers to stay up to date on job postings and career relevant info from the BCC and CUS.

Adding Connections

Best practices: Request to connect once you have

met them in person (where possible) Personalize your connection request Keep it friendly and professional

Adding Connections• General tips for

success• Share something

memorable from your conversation

• Be brief• Include a call to

action if you’d like to meet again

• Gauge the audience – your message to the Dean will look different than your message to your COMM202 classmate!

Too Generic

Too Casual

Personal & Professional

3 Categories of Connections

1. People you know well: More casual, can be how you would talk to the

person

2. People you know a little: Professional requests, bring up where you’ve

met, etc.

3. People you don’t know but want to know: Brief intro and why you want to talk to them,

shared commonalities (university, degree, interests, etc.)

Recommendations

Another link to explore: http://www.careerealism.com/linkedin-recommendations/

Requesting Recommendations

Identify the best witnesses of your work.

Ask personally first. Email if not possible.

If they say yes to your email/personal request, send a request through LinkedIn.

Send thank-you email.

Social Media Warning

2. Where are we at?

Week 9 Week 13Week 10 Week 12

• tutorial: event networking/ informational interview

• resume and cover letter due(March 8th 2PM)

• networking event (March 10th 6-8PM)

• lecture: interview prep

• tutorial: interview questions

• interview stream due before class

Week 11

• lecture: informational interview

• networking reflection due(March 14th 11:59PM)

• lecture: when you’ve got the job!

• interviews (Monday, April 4th

Tuesday, April 5th

Thursday, April 7th)

• informational interview (April 14th 11:59PM)

3. Informational interview recap

Week 9 Week 13Week 10 Week 12

• Determine potential informational interview candidates

• Compose and send first round email

• Have interview date/time confirmed

• Brainstorm questions for interview

Week 11

• Compose and send second round email

• informational interview assignment due (April 14th 11:59PM)

4. Networking event recap

Discuss:

How did it go?

What did you learn?

Did you meet any stand-out delegates?

Networking Reflection Reflection paper due Monday, March 14th

Your goals in attending the event What is your purpose in going? Define SMART goals beforehand – How will you define the success of your evening?

How did you prepare for the event (research potential delegates) What was it about these people that motivated you wanting to talk to them?

Conversation summaries Reflection of the lessons learned Action steps to build relationship

5. Action Items

No more office hours :( Networking Reflection due March 14th

on Turnitin Stay on the ball with your Info

Interview Assignment! Due April 14th on Turnitin

Lecture next week!