cheezles bakery

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GROUP MEMBERS; • Divyaa Darshini A/p Selva Raja (KE13001) • Noor Aznita Binti Md Ramli (PA11007) • Norsyafiqah Binti Omar (PA11039) • Nik Umi Nurhidayah Binti Nik Hussain (PA11025) • Nor Hidayah Binti Azman (PA11012) UGE 2002 TECHNOPRENEURSHIP

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Page 1: Cheezles bakery

GROUP MEMBERS;

• Divyaa Darshini A/p Selva Raja (KE13001)• Noor Aznita Binti Md Ramli (PA11007)• Norsyafiqah Binti Omar (PA11039)• Nik Umi Nurhidayah Binti Nik Hussain (PA11025)• Nor Hidayah Binti Azman (PA11012)

UGE 2002 TECHNOPRENEURSHIP

Page 2: Cheezles bakery

CHEEZLES BAKERY

Page 3: Cheezles bakery

COMPANY BACKGROUND

Company Name : Cheezles Bakery

Address : No. 9A, Jalan Sunway 3,

Cheras Square,

13601 Selangor.

E-mail address : chz_cakies@yahoo,com

Main products : Cakes, bread & buns

Starting date : 27 January 2010

Registration Number : CW021537-KC

Page 4: Cheezles bakery

Bank : Maybank

Bank Account Number : 024111729341

Forms of Bussiness : Sdn. Bhd.

Initial Funding : RM 40 000

Employees : -To bake cakes & bread, packing &

packaging department and delivery department

Operating hours : 10.00 a.m to 10.00 p.m (Monday to

Saturday)

Page 5: Cheezles bakery

PURPOSE OF BUSINESS PLANas a guideline for managing the proposed venture to fulfill the demand and supply of various

servicesto provide concise information and solid evidence

about the company's background in order to apply for financial aids from monetary institutions

guides the management team to ensure the company's growth is progressing as planned

to build trust in supplier bodies who provide goods to run the business successfully

Page 6: Cheezles bakery

DEMANDS• Customers demand cakes and buns of delicate

recipe and authentic taste• HALAL properties reserved • orders are taken precisely, on earlier dates to

ensure purest quality and excellent service.• provide door-step deliveries at reasonable rates

according to amount of orders and duration of journey

• Online services are also available

Page 7: Cheezles bakery

GROWTH STRATEGIESTo instill teamwork spirit awareness among

employeesTo open rooms for sharing of ideas from all those

who are involved in the management teamBy providing insensitive to employeesEmployees will also be sent for majoring courses

to improve and enhance skills and knowledge.Employees should agree and obey ethical working

habits

Page 8: Cheezles bakery

TARGET MARKET orders are taken from hosts of grand events, like

engagements and weddings, birthday parties, or any formal events.

major portion of order comes from the heat during festive seasons, like Hari Raya, Deepavali, or even Christmas

also cater to smaller wholesale emporiums

Page 9: Cheezles bakery

REVENUE MARKET manufactures products without artificial colouring or

preservatives packing is precisely accurate, and has it's ingredients written

together with the expiry date Products are also certified as HALAL and do not contain gelatin also offers cakes and buns for pure vegetarians, without any egg

extract company's name is being advertised through famous radio

stations besides being put up on advertisement boards at 7-11 stores, and various hypermarkets

company also involves in sponsoring many charity-based community service programs

company has got its official website on each social site, like twitter, facebook and so on, to increase publicity

Page 10: Cheezles bakery

OPERATIONAL SETUPFirstly, we will purchase our raw material from the

suppliers which provided by the Cheezles franchisor because it is more reliable and quality control by headquarters.

Besides that, Cheezles franchisor will be provided on-site training for baking, decorating, packing and delivering

A big emphasis will be placed on extensive research into the quality and integrity of our products

Page 11: Cheezles bakery

LONG TERM GOALS OF COMPANY1) As the business growth, the goal of the company is

expanding the business branching in several states in Malaysia.

2) Creating the company types of bread and cakes which has its own benchmarking.

3) Expanding the company into packaging and delivery the baked goods into the stores themselves.

4) The company is getting recognized in the Bakery Industry and admits as one of the famous bakery in Malaysia.

Page 12: Cheezles bakery

COMPETITORS

Dunkin Donut

Golden Sand Café

Cham Cham Café

Big G Kopitiam

Page 13: Cheezles bakery

SWOT ANALYSISSTRENGTH• New and different varieties of cakes and pastry or bread have

been introduced-benefit of product differentiation.• Location- is easily accessible from all part of Cheras.• Experienced staff is hired who is expertise staff• Ambience of place and the feeling of being in their native place

while enjoying their food is itself a pleasure experience.

WEAKNESS• The bakeries products are perishable items • Introduction of few bakery items .This limited menu can be seen

as a weakness.• Lack of experience: Bakery is a start up • Financing: However unforeseen expenditure or poor sales will

threaten cash position.

Page 14: Cheezles bakery

OPPORTUNITY• Expansion of the Product Line in the future with the introduction

of more Malaysian Products especially in bakeries product.• Scope for expansion with the establishment of our outlets and

bakery.• Growing concern for health and multigrain food products -

freshly made cakes and Breads.• Growing Market: Bakery Industry is growing at a fast speed and

demand for quality food.• Potential to become a Premier Food Provider: This is because of

the experienced and expertise staff we can deliver quality Bakery products.

THREAT• Local Competition: existing and potential• Economic downturn: unforeseen or unanticipated economic

recession would reduce disposable income.

Page 15: Cheezles bakery

ORGANIZATIONAL CHART

CHAIRMANNor Hidayah Bt Azman

Management Department

Administration ManagerDivya Darshini A/P Selva Raja

Financial ManagerAisyah Umairah Binti Umar

Marketing ManagerNik Umi Nurhhidayah Binti Nik

Hussain

Operational Department

Operation ManagerAdam Amsyar Bin Shahrizal

Bakers (4)

Cashiers (2)

General ManagerNoor Aznita Binti Md Ramli

SecretaryNorsyafiqah Binti Omar

Page 16: Cheezles bakery

TABLE FOR STAFF PLANNING FOR A 3 YEARS PERIOD

• As the Staff Planning show, our bakery expects to make significant investment in sales, sales support and product development staff.

Staff Plan for 3 Years Period

2013 2014 2015

Managers RM500 RM 700 RM900

Bread and Cakes

Bakers

RM1000 RM1200 RM1400

Cashier RM300 RM400 RM500

Others 0 0 0

Total People 10 10 10

Total Payroll RM1800 RM2300 RM2800

Page 17: Cheezles bakery

PRODUCTS / SERVICES / TECHNOLOGY OVERVIEW

• Baked goods include:• Breads

Donuts, Mexican bun, kaya bun, pizza bun, sausage bun.

• CakesWedding Cakes, Birthday Cakes, Anniversary Cakes, Graduation Cakes, Sculptured Cakes, Lemon, Carrot, Strawberry Short Cake, Pineapple.

Page 18: Cheezles bakery

SERVICES • We provide cakes for special occasion such as;

– Wedding ceremony/anniversary– Birthday party– Festive seasons– Formal events

Page 19: Cheezles bakery

RESEARCH AND DEVELOPMENT

• Our bakery also invests in training. • Providing only the best quality products to our

customers• Our QA laboratory conducts random quality

checks round the clock and closely monitors product quality at every stage of production.

• Provide service catering to offices (even outside of our local area) may become a large part of gross sales.

Page 20: Cheezles bakery

MARKETING PLAN

• Meeting Customers’ Needs‐ Our system are meet with the customer needs

is based on the product offering by our competitors.

• Ability to Penetrate Market‐ Our ability to deliver solutions to meet special

and unique cake design requests

Page 21: Cheezles bakery

• How We Will Sell‐ advertising our bakery in local papers and

glossy local magazines‐ establish high visibility • Quality vs. Quantity‐ staff are trained regarding quality preparation,

food service, storage and holding equipment with a view of producing superiorly

Page 22: Cheezles bakery

MARKETING STRATEGIES

• We promote our bakery through:–Print media –Broadcast media

• Twitter• Blogspot • Facebook

–Direct mail

Page 23: Cheezles bakery

FINANCIAL MANAGEMENT

Page 24: Cheezles bakery

SOURCE OF FUNDS

Nor Hidayah Binti Azman RM 10000.00Noor Aznita Binti Md Ramli RM 9000.00Nik Umi NurHidayah Binti Nik Hussain RM 7000.00Norshafiqah Binti Omar RM 7000.00Divya Darshini A/P Selva Raja RM 7000.00

Total RM 40000.00

We have also have applied term loan at the starting of our business. This is to add on our business capacity by

applying RM 40,000 from SME Bank.

Page 25: Cheezles bakery

START UP COST/BUDGET

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OPERATIONAL BUDGET

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CASH & FLOW STATEMENT

Page 29: Cheezles bakery

THANK YOU