CheckMateCompany Presentation by Nick Gerard

EECS 441 – Fall 2013

PARAMETRIC DINING

• Founded in 2011 by Geoff Johnson

• Executive team has three members: CEO, CTO and COO

• Advisors include a VP at JC Penny, venture capitalists, professors at UPenn, VP at US Cellular Field (stadium)

THE PRODUCT“Parametric’s mission is to

revolutionize the stadium and premium venue market with

CheckMate, a mobile solution that combines a mobile ordering and

payment with big data analytics to enhance experience, improve

efficiency, and open new revenue.”

HOW IT WORKS

HARDWARE

• Modified Android tablets designed by Geoff

• Tablets outfitted with credit card reader

• On-site server integrates directly with POS system

• Nightly backups to cloud infrastructure

SOFTWARE

• Custom Android ROM built by CTO Jonathan Fiene

• Restaurant host Android app

• Local server software interfaces with POS system

• Challenge: counting pennies

KEY FEATURES

• Secure and simple

• Feedback

• Loyalty & rewards programs

• Interactive advertising

SECRET SAUCE

• Zero-hassle integration with existing systems

• Reduces friction for both servers and customers

LOCATIONS

• Founded in Philadelphia, PA

• First pilot program in 2012 at Philadelphia-area bars and restaurants

• Added two restaurants in New York in 2013

• In talks with restaurant groups in Chicago and SF

LOOKING FORWARD

• Raised $500,000 in first-round funding from OpenMatters last year

• Currently in talks with several VC groups for a second round of funding

• Shooting for the stars…

WHAT’S NEXT

• Shift focus to larger venues: stadiums, clubs, etc.

• Expanding software services

• Web management for businesses and customers

• iPhone and Android apps for customers

WHAT’S NEXT

• Announcing in November their first large enterprise customer

WILL IT WORK?

• Very efficient with their capital

• Well-designed product

• Well received so far

• Feels like the future

QUESTIONS?