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CLEANING Garbage & Recycling Cleaning Tools Household Cleaners Air Fresheners & Moisture Absorbers Laundry Outdoor Cleaners Personal Care Paper Products The Home Depot Canada STYLE SHEET FOR PRODUCT MARKETING CONTENT CONTENTS CHECKLIST FOR ONLINE SKU REQUIREMENTS................................2 ANATOMY OF THE HOMEDEPOT.COM PRODUCT INFORMATION PAGE (PIP)..........3 NUMBER AND MEASUREMENT GUIDELINES....................................4 PRODUCT NAME AND MARKETING COPY......................................6 PRODUCT FEATURE / BENEFIT BULLET STATEMENTS..........................9 PRODUCT IMAGE GUIDELINES FOR HOMEDEPOT.COM...........................10 HTML COLOR TABLES....................................................10 PRODUCT FILE FORMAT AND REQUIRED ASSETS..............................10 Last Updated: Thu, Jan 14, 2016 Data Standard: CLEANING Page 1 of 19

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Page 1: CHECKLIST FOR ONLINE SKU REQUIREMENTS · Web viewCleaning Tools Household Cleaners Air Fresheners & Moisture Absorbers Laundry Outdoor Cleaners Personal Care Paper Products The Home

CLEANINGGarbage & RecyclingCleaning ToolsHousehold CleanersAir Fresheners & Moisture AbsorbersLaundryOutdoor CleanersPersonal CarePaper Products

The Home Depot CanadaSTYLE SHEET FOR PRODUCT MARKETING CONTENT

CONTENTS

CHECKLIST FOR ONLINE SKU REQUIREMENTS.....................................................................................2

ANATOMY OF THE HOMEDEPOT.COM PRODUCT INFORMATION PAGE (PIP)......................................3

NUMBER AND MEASUREMENT GUIDELINES.......................................................................................4

PRODUCT NAME AND MARKETING COPY...........................................................................................6

PRODUCT FEATURE / BENEFIT BULLET STATEMENTS..........................................................................9

PRODUCT IMAGE GUIDELINES FOR HOMEDEPOT.COM......................................................................10

HTML COLOR TABLES......................................................................................................................... 10

PRODUCT FILE FORMAT AND REQUIRED ASSETS................................................................................10

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CHECKLIST FOR ONLINE SKU REQUIREMENTS

CLEANING – ALL PRODUCTS

REQUIREDAccessories

Accessories are recommended for this category. Please limit the number of accessory items to 12 or fewer.

Collections

Collections are recommended for this category. Please attempt to limit the number of items in the collection to 12 or fewer.

Coordinating Items

Coordinating items are recommended for this category. Please attempt to limit the number of items in the coordinating group to 12 or fewer.

Images and AssetsAlternate images are recommended for this category.1) Lifestyle as Primary Image, 2) Solo/ Product Set Image, 3) Close up/ Feature as Alternative Image*Please the last page for examples of Alternative Images to be added.Video

Product videos detailing model-specific features preferred.Refer to Vendor Onboarding Guide for more details regarding Product Video requirements.

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ANATOMY OF THE HOMEDEPOT.CA PRODUCT INFORMATION PAGE (PIP)Helping our customers get more out of their home improvement projects is what The Home Depot Canada is about. It’s only natural to express that helpfulness with a genuine and friendly voice. We don’t talk at customers. We talk to them. We strive to remain Best in Class and our wish is that your items uphold the same standards.

As you create the marketing components associated with your product information, use the perfect SKU example below to ensure your products are picture-perfect, optimizing the customers shopping experience.

NUMBER AND MEASUREMENT GUIDELINESGUIDE DES NOMBRES ET DES UNITÉS DE MESURES

Keep the measuring system consistent with what is supplied by the vendor (metric if they use metric, imperial if they use imperial). Keep your measurements consistent as either decimals or fractions within category attributes, product name, bullets and marketing copy. Do not alternate using decimals and fractions.Veuillez garder le système des mesures conforme à la version originale du fournisseur (système métrique ou système impérial).

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Rédiger les unités de mesure de façon uniforme, en nombres décimaux ou fractions dans les catégories de produits, les noms de produits, la description marketing et les puces. Ne pas alterner ces deux versions.

Spelling Out Numbers - Do not spell out numbers in bullets, unless the number precedes another number (i.e. 100W bulb). Exceptions to this rule are phrases that include a number which is not being used in a numeric sense (i.e. zero tolerance).

Épeler les nombres – Ne pas épeler les nombres dans la liste des puces, sauf si un nombre est suivi par un autre (par exemple : quatre ampoules de 100 W). Exception : les phrases qui contiennent un nombre n'exprimant pas une unité de mesure (par exemple : tolérance zéro).

Numbers Preceding Numbers – When indicating a number of items that are also preceded by measurements in numbers (i.e. 100W bulb), spell out the number that precedes the numeral (i.e. four 100W bulbs). However, if the number preceding the number is greater than the number 10, then you do not have to spell it out (i.e. 60 12 oz. cans).

Nombres précédés par d’autres nombres – Pour indiquer un nombre d'éléments précédés par une unité en chiffres (par exemple : ampoule de 100 W), épeler le nombre qui précède l'unité de mesure (exemple : quatre ampoules de 100 W), sauf si ce nombre est supérieur à 10 (exemple : 60 canettes de 12 oz).

Whole Numbers with Fractions – A whole number with a fraction should be written with the whole number first, followed by the top number of the fraction, a forward slash, then the bottom number. Do not include spaces between characters (i.e. 10 1/2-inches D Pot). When showing ranges, use the word “to” between the measurements (i.e. 3 1/2-inches to 5 1/2-inches).

Chiffres entiers avec fractions – Un chiffre entier avec une fraction doit être rédigé avec le chiffre entier suivi du numérateur, de la barre oblique et du dénominateur. Pour indiquer une échelle, veuillez utiliser le terme «à» entre les unités de mesure (par exemple : 3 1/2 po à 5 1/2 po).

Four-Digit Numbers and Larger – Four-digit numbers and larger should include a comma between the first and second digit, indicating the “thousands” place (i.e. 1,500W). Larger numbers should also include commas as necessary. Do not use “K” to indicate the thousands place (i.e. 15K – it should read 15,000).

Nombres à 4 chiffres et plus – Les nombres à 4 chiffres et plus doivent inclure un espacement entre le premier et la tranche de trois chiffres pour indiquer un nombre en mille (par exemple : 1 500 W). Il en est de même pour les nombres plus grands (espacement entre le premier nombre suivi de nombres en tranches de trois chiffres, tant dans la partie des entiers que dans celle des décimales). Ne pas utiliser «K» pour indiquer un nombre à 5 chiffres et plus (par exemple : 15 K doit être rédigé 15 000).

Battery Quantities – Battery quantity and type should be listed without a hyphen between the quantity and battery type (i.e. 4 AAA batteries).

[Not applicable in French]

Units of Measure (UOM) - Should typically be lowercase, abbreviated and with a period (i.e. 2 ft.). Exception: Always spell out and hyphenate “-inch” or “-inches”.Unités de mesure – Les rédiger en minuscules, en abrégé et sans point à la fin du mot (exemple : 2 pi et non 2 pi.). Ne pas les épeler en toutes lettres.

Unit of Measure (UOM)Unités de mesure

DescriptionDescription

ExampleExemples

English Inches and Feet Always use “-inch” or “-inches” for inch/inches when the measurement is used as an adjectiveUse “inches” when simply listing a measurementUse “ft.” for foot/feetUse a period after the abbreviationDo not use hash marks (”or “) to represent inches and feet Never use a hyphen between the number and “ft.” (this does not apply to “-inch”)Always use “cu. ft.” for cubic feet

7 ft. 10-inch x 10 ft. Evanston Saturn Ivory Area Rug

French Pouces et pieds Utiliser «po» pour indiquer une unité de mesure en pouce/poucesUtiliser «pouces» comme mention d'unité de mesureUtiliser «pi» pour pied/pieds

Carpette Evanston, 10 po x 10 pi, ivoire Saturne

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Ne pas mettre de point après une abréviation [Not applicable in French][Not applicable in French]Toujours mettre «pi3» superposé pour pieds cubes

English Dimension Abbreviations Use a space and then the abbreviations “L,” “W,” “H,” “D” or “Dia” when indicating length, width, height, depth or diameterThey should always be capitalized (“Dia” should have an initial cap)The “x” between dimensions should always be lowercase with a single space on either side of it

72-inches H x 96-inches W Essential Plus Closet Kit in Classic White

French Abréviations des dimensions

Utiliser un espacement et ensuite les abréviations «H», «L», «P», ou «D» pour indiquer la longueur, la largeur, la hauteur ou le diamètre Toujours utiliser l'initiale majuscule Le signe de multiplication en «x» doit toujours être écrit en minuscule, avec un espacement à droite et à gauche

Kit de rangement, 72 po H x 96 L, blanc classique

English Metric Measurements Always use lowercase abbreviations, except for litres, which is signified by an uppercase “L”. Always put a space between the number and unit of measure (except for litres). Use a hyphen if the measurement is used as an adjective (except for litres).● Length: mm, cm, m, km● Mass: g, kg● Liquid Volume: mL, L

Space between boards is 2 cm20-mm gapStain and scale remover (1L)

French Unités métriques Toujours utiliser des abréviations en minuscules sauf pour litre qui doit être rédigé avec un «L» majuscule. Toujours ajouter un espace entre les chiffres et l'unité de mesure, y compris les litres ● Longueur : mm, cm, m, km● Masse : g, kg● Volume liquide : mL, L

L'espace entre les tablettes est de 2 cm Espace de 20 mm Détachant, 1 L

English Pounds Do not use the pound sign (#) to represent pounds when referring to weightUse “lb.” or “lbs.” with the period

600 lb. Capacity Heavy Duty Folding Platform Cart

French Livres Ne pas utiliser le signe # pour indiquer la livre comme unité de poids. Utiliser «lb» sans faire suivre d'un point

Chariot à plateforme robuste pliant, capacité de 600 lb

English Milliliter Always use mL or L (milliliter or litre). Canadian consumer market is not used to ounces and fluid ounces

236 mL Compact Black Sensor Pump for Soap Lotion or Sanitizer

French Millilitres Utiliser mL ou L pour millilitre/millilitres. NB : Les unités en onces/once liquides ne sont pas employées au Canada.

Distributeur de savon liquide et assainisseur à main compacte avec senseur, 236 mL, noir

English Litre Always use L (liter). Canadian consumer market is not used to Gallon and Quart

1.4 L Liquid Laundry Detergent Original Scent Bottle

French Litre Utiliser la lettre L pour litre/litres. NB : Les unités en gallon/quart ne sont pas employées au Canada.

Détergent à lessive liquide, 1,4 L, senteur Original

English Watts, Volts and Amps Always use the “60W”, “9V”, “20 amp” or “60Hz” options (amp should be capitalised in a product headline)Always use “Ah” for Amp Hours

12-inch 20V Electric Cordless Trimmer/Edger10-inch 2.2 Amp Corded Electric String Trimmer

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Use a space and “kW” for kilowatt and “kWh” for kilowatt hours

75W Equivalent Soft White Circline CFL Light Bulb

French Watt, volt, ampère, hertz Utiliser l'initiale majuscule pour «60 W», «9 V», «20 A» ou «60 Hz» pour watt, volt, ampère ou hertzUtiliser «Ah» pour ampère-heure Ajouter un espacement avant «kW» pour kilowatt et «kWh» pour kilowatt heure

Taille-bordures/taille-haies électrique, 11 po, 20 VTaille-bordures électrique à fil, 10 po, 2,2 AAmpoule CFL Equivalent Circline, 75 W, blanc doux

English Horsepower Always use "HP"Never use a period after the abbreviationNever use a hyphen between the number and "HP"

10,000 Watt 16 HP Gasoline Powered Electric Start Portable Generator with Wheel Kit Included

French Cheval-vapeur Utiliser «ch» et non pas «CV»Ne pas ajouter de point après l'abréviation

Génératrice à démarrage électrique, 10 000 W, 16 chGénératrice portative avec ensemble de roues

English Temperature and Degrees

Use the degree symbol and not the word “degree(s)” when indicating degrees, either in temperature or for anglesDo not use spaces between the number, the degree symbol, and either “F” or “C,” indicating Fahrenheit or Celsius

Outdoor temp range down to -39.8°FSuper sharp 23° Streaker Point

French Température et degrés Utiliser le symbole o du degré et non le mot «degré» pour indiquer le degré en température ou pour les anglesMettre un espace entre le chiffre et le symbole du degré suivi de la lettre «F» ou «C» pour Fahrenheit ou Celsius

Température extérieur en-dessous de 39,8 °FAngle de 23 °C

English Percentages Always use the percent symbol (%) instead of the word “percent” Do not include a space between the measurement and the percent symbol

30% Residential Energy Efficient

French Pourcentages Utiliser le symbole «%» au lieu du mot «pour cent»Ajouter un espace entre le chiffre et le symbole du pourcentage

Efficacité énergétique résidentielle de 30 %

English Exponents Do not use the shorthand for repeated multiplication (i.e. mm², 52, etc.)Always use the abbreviation for the exponent (mm sq. in. cu., etc.)

Strips and cuts 20 - 30 AWG Solid (.50 - .14 mm sq.)

French Exposants Utiliser d'exposant (exemple : m², 52 pi3, etc.)Ne pas utiliser l'abréviation (pi cu, etc.)

Outil à dénuder les fils 20-30 AWG (1/20, 14 mm2)

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PRODUCT NAME AND MARKETING COPYPRODUCT NAMEThe headline is a maximum of 100 characters long.

The product name formula supports the best experience by allowing customers to quickly locate specific products of interest at the category page view without having to load the product detail page to confirm type of product.

DO NOT include the manufacturer brand name in the product name. The manufacturer brand name must be entered in the MFG Brand Name attribute during data collection and will be automatically added to the Product Name when the information is displayed on homedepot.ca.

Always capitalise headings. Avoid using punctuation in headings, with the exception of full-stops to indicate abbreviations (e.g. 30 cu. ft.) and dashes where needed (e.g. Door-in-Door Style).

Imitate spelling and capitalisation of vendor’s product name; for exampleiON Snow Blower with EcoSharp® battery

MAX Lithium-Ion batteries

NiCad batteries

A note on ENERGY STAR®: displayed in all CAPS with a registered trademark symbol in all instances

Product Name LegendLégendes pour les noms de produit Items in brackets [ ] are considered required elements of the product name Les informations entre crochets [ ] sont obligatoires, en tant qu’éléments du nom du produit Items in parentheses { } are considered desired and may only be supplied if it is applicable to that product Les informations entre accolades { } sont souhaitables, et ne sont fournies que si elles s’appliquent à ce produit Items in quotations “ “ are to be added as listed Les informations entre guillemets « » sont optionnelles

Recycling Bin:Bacs à recyclage :

Product Naming FormulaFormule pour créer les noms des produits

{Series} + [Capacity L] + {"Touchless"} + {Product Type} + [”Recycling Bin”][«Bac à recyclage»] + {type de produit} + {«sans contact»} + {Série} + [«,»] + [volume en lb]

Product Naming ExampleExemples de nom de produit

13 L Recycling BinBac à recyclage, 13 L

24 L Rectangular Recycling BinBac à recyclage rectangulaire, 24 L

32 L Touchless Recycle CenterSystème de recyclage sans contact, 32 L

Garbage and Refuse Bags:Sacs à ordures et sacs à déchets :

Product Naming FormulaFormule pour créer les noms des produits

Power Mop, Wet Mop, and Mop Head:Vadrouilles électriques, vadrouilles et têtes :

Product Naming FormulaFormule pour créer les noms des produits

{Series} + [Mop Head Type] + ["Mop" or "Mop Head"] + {Quantity if more than 1 “(-Pack)"}[«Vadrouille» ou «Tête»] + [type] + {«sans contact»} + {Série} + [«,»] + {quantité si plus d’1 : «paquet/ensemble de X quantité»}

Product Naming ExampleExemples de nom de produit

Wet Jet Power MopVadrouille électrique Wet Jet

HomePro Roller Mop HeadVadrouille avec tête éponge HomePro

HomePro Twist Mop with Spot Scrubber (4-Pack)Vadrouille à franges avec outil à récurer intégré HomePro, paquet de 4

Spray Bottle:Flacons pulvérisateurs :

Product Naming FormulaFormule pour créer les noms des produits

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{Series} + [Capacity L] + [Bag Type] + [Package Count "-Count"] + {"1 Pallet of"} + {# of boxes "Boxes"}[Type de sac] + {Série} + [«,»] + [volume en L] + [«,»] + [quantité par paquet] + [«,»] + {«1 palette de»} + {«nombre de boîte(s)»}

Product Naming ExampleExemples de nom de produit

80 L Drawstring Yard BagsSacs à cordon pour résidus de jardin, 80 L

84 L Clean-Up Bags (32-Count) (1 Pallet of 100 Boxes)Sacs à ordures pour entrepreneurs, 80 L, boîte de 30, palette de 100 boîtes

ForceFlex 26 L Drawstring Trash Bags (110-Count)Sacs à ordures à cordon ForceFlex, 26 L, boîte de 110

Garbage Can (Indoor and Outdoor):Bacs à déchets (intérieur/extérieur) :

Product Naming FormulaFormule pour créer les noms des produits

{Series} + [Capacity L] + [if indoor, Material or Finish/Colour] + {"Touchless"} + [Product Type] + [”Garbage Can”, “Waste Basket”, or "Outdoor Garbage Can"][«Bac à recyclage», «Corbeille», «Poubelle»] + {type de produit} + {«sans contact»} + {Série} + [«,»] + [volume en lb] + [«,»] + [matériau ou fini/couleur, si à usage intérieur]

Product Naming ExampleExemples de nom de produit

White Ceramic Waste BasketCorbeille, céramique, blanc

26 L Wheeled Outdoor Garbage CanPoubelle d’extérieur sur roues, 26 L

26 L Grey Foot-Operated Garbage CanPoubelle d’extérieur à pédale, 26 L, gris

26 L Stainless Steel Touchless Garbage CanPoubelle sans contact, 26 L, acier inoxydable

Broom and Sweeper:Balais et vadrouilles :

Product Naming FormulaFormule pour créer les noms des produits

{Series} + {Head Width -inch} + [Broom or Sweeper Type] + ["Broom" or "Sweeper"] + {Quantity if more than 1 “(-Pack)"}[«Balai» ou «Vadrouille»] + [type] + {largeur de la tête en po} + {«sans contact»} + {Série} + [«,»] + [volume en lb] + [«,»] + {quantité si plus d’1 : «paquet/ensemble de X quantité»}

{Series} + [Capacity mL] + {Product Type} + ["Spray Bottle"] + {Quantity if more than 1 “(-Pack)"}[«Flacon pulvérisateur»] + [type] + {Série} + [«,»] + [volume en L] + {quantité si plus d’1 : «paquet/ensemble de X quantité»}

Product Naming ExampleExemple de nom de produit

800 mL All-Purpose Spray Bottle (6-Pack)Flacon pulvérisateur tout usage, 800 mL, ensemble de 6

Other Cleaning Product or Tool:Autres produits ou outils de nettoyage :

Product Naming FormulaFormule pour créer les noms des produits

{Series} + {Material} + {Cleaning Product Type} + [Product] + {Quantity if more than 1 “(-Pack)"}[Produit] + [type de produit de nettoyage] + {Série} + [«,»] + {matériau} + [«,»] + {quantité si plus d’1 : «paquet/ensemble de X quantité»}

Product Naming ExampleExemple de nom de produit

12-inch Bath SqueegeeRacloir pour salle de bain, 12 po

Plastic Toilet Plunger, WhiteDébouchoir de toilette, plastique, blanc

10-inch Microfiber Wand DusterPlumeau en microfiche à manche, 10 po

16-inch Metal Dust Pan (12-Pack)Pelle métallique, 16 po, ensemble de 12

Plunger and Caddy with MicrobanDébouchoir de toilette et support avec Microban

Infinity Stainless Steel Smoking ReceptacleRéceptacle à cigarettes Infinity, acier inoxydable

Cleaning Chemical and Laundry Product:Produits de nettoyage chimiques et pour lessive :

Product Naming FormulaFormule pour créer les noms des produits

{Series} + {Capacity mL or L} + [Cleaning Product Type] + [Product] + [Quantity if more than 1 “(-Pack)"][Produit] + [type de produit de nettoyage] + {Série} + [«,»] + {volume en mL ou L} + [«,»] + {matériau} + [«,»] + {quantité si plus d’1 : «paquet/ensemble de X quantité»}

Product Naming ExampleExemple de nom de produit

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Product Naming ExampleExemples de nom de produit

Cordless Bagless Floor SweeperVadrouille sans fil, sans sac

18-inch Indoor/Outdoor Push BroomBalai d’intérieur/extérieur, 18 po

24-inch Smooth Surface Indoor Push Broom (4-Pack)Balai d’intérieur pour surfaces lisses, 24 po, ensemble de 4

Brush and Sponge:Brosses et éponges :

Product Naming FormulaFormule pour créer les noms des produits

{Series} + {Width-inch} + [Brush or Sponge Type] + ["Brush" or "Sponge"] + {Quantity if more than 1 “(-Pack)"}[«Brosse» ou «Éponge»] + [type] + {Série} + [«,»] + [largeur en po] + [«,»] + {quantité si plus d’1 : «paquet/boîte de X quantité»}

Product Naming ExampleExemple de nom de produit

Grout and Tile Cleaning BrushBrosse pour joints et carreaux

No Knees Floor Scrub BrushBrosse à récurer pour le sol avec manche

Non-Scratch Scrub Sponge (3-Pack)Éponge à récurer antiégratignures, paquet de 3

Odor Resistant Cellulose Sponges (4-Pack)Éponge en cellulose antiodeurs, paquet de 4

Bucket and Tub:Seaux et bassines :

Product Naming FormulaFormule pour créer les noms des produits

{Series} + [Capacity L] + {Bucket or Tub Type} + ["Bucket" or "Tub"] + {"with" Feature}[«Seau» ou «Bassine»] + [type] + {«avec» + caractéristiques} + {Série} + [«,»] + [volume en lb]

Product Naming ExampleExemple de nom de produit

35 L Mop BucketSeau à vadrouille, 35 L

14 L Bucket with Wringer SystemSeau à vadrouille avec essoreuse, 14 L

800 mL Floral Scent Dish DetergentDétergent à vaisselle, 80 mL, senteur florale

Septic System Treatment (12-Pack)Traitement de fosses septiques, ensemble de 12

2 L Powder Dish Detergent (6-Pack)Détergent à vaisselle en poudre, 2 L, ensemble de 6

4 L Regular HE Laundry Detergent (4-Pack)Détergent à lessive HE, 4 L, régulier, ensemble de 4

PODS Spring Meadow Scent Laundry Detergent (66-Pack)Détergent à lessive PODS, senteur Spring Meadow, paquet de 66

ActionPacs Fresh Scent Dishwasher Detergent (60-Pack)Détergent à vaisselle ActionPacs, senteur fraîche, paquet de 60

Air Care, Sanitizer and Spray:Purificateurs, filtres et brumisateurs d’air :

Product Naming FormulaFormule pour créer les noms des produits

{Series} + {Quantity mL} + [Scent] + [Cleaning Product Type] + [Product] + {Quantity if more than 1 “(-Pack)"}[Produit] + [type de produit de nettoyage] + {Série} + [«,»] + {volume en mL ou L} + [«,»] + {quantité si plus d’1 : «paquet/ensemble de X quantité»}

Product Naming ExampleExemple de nom de produit

300 mL Clean Scent Air Sanitizer Aerosol SprayPurificateur d’air Clean Scent, 300 mL

Plug-In 50 mL Crisp Waters Scented Oil Refills (2-Pack)Recharges d’huile parfumée Branchées, 50 mL, Crisp Waters, ensemble de 2

240 mL Lavender and Chamomile Aerosol SprayPurificateur d’air, 240 mL, Lavande et camomille

Napkin, Wipe, and Tissue:Serviettes, lingettes et mouchoirs :

Product Naming FormulaFormule pour créer les noms des produits

{Series} + {Product Type} + ["Napkins" or "Tissues" or Wipes] + {# of Layers "-Ply} + [# of Tissues/Napkins/Wipes per box "-Count"][Produit] + [«Serviettes», «Mouchoirs », «Lingettes»] + {nombre d’épaisseurs : «X épaisseur(s)»} + {Série} + [«,»] + [quantité par boîte : «paquet/boîte de X quantité»]

Product Naming ExampleExemple de nom de produit

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Cleaning/Polishing Cloth and Pad:Chiffons et tampons de nettoyage et étamines pour lisser :

Product Naming FormulaFormule pour créer les noms des produits

{Series} + {Width-inch "x" Height-inch "x" Thickness-inch} + [Cloth or Pad Type] + ["Cloth" or "Pad"] + {Quantity if more than 1 “(-Pack)"}[«Chiffon» ou «tampon»] + [type] + {Série} + [«,»] + [longueur x largeur x épaisseur en po] + [«,»] + {quantité si plus d’1 : «paquet/boîte de X quantité»}

Product Naming ExampleExemple de nom de produit

TopLine Autoscrubber PadDisque abrasif TopLine

Economy Select Microfiber Cleaning Cloth (12-Pack)Chiffons en microfibre Economy Select, paquet de 12

UltraScrub Industrial Strength Scouring Pad (4-Pack)Tampons à récurer extrêmes pour usage industriel UltraScrub, paquet de 4

6-inch x 9-inch x 1-inch Medium Duty Green Scouring PadTampons à récurer travaux moyens, 6 po x 9 po x 1 po, verts

Cleaning Gloves:Gants de nettoyage :

Product Naming FormulaFormule pour créer les noms des produits

{Series} + {Material} + [Glove Type] + ["Glove" or "Gloves"] + {"," Size} + {Quantity if more than 1 “(-Pack)"}[«Gant» ou «Gants»] + [type] + {matériau} + {Série} + [«,»] + [taille] + [«,»] + {quantité si plus d’1 : «paquet/boîte de X quantité»}

Product Naming ExampleExemple de nom de produit

Latex Disposable Gloves (100-Pack)Gants jetables en latex, boîte de 100

Vapor Steam Resistant Gloves, Medium (2-Pack)Gants résistants à des températures extrêmes, taille moyenne, paquet de 2

Lotion Facial Tissue (130-Count)Mouchoirs hydratants, boîte de 130

100% Recycled Dinner Napkins 2-Ply (100-Count)Petites serviettes en papier 100 % recyclé 2 épaisseurs, paquet de 100

Stainless Steel Cleaning Wipes (35-Count)Lingettes pour acier inoxydable, boîte de 35

Paper Towels and Bath/Toilet Tissue:Essuie-tout et papier hygiénique :

Product Naming FormulaFormule pour créer les noms des produits

{Series} + {Color/Print} + ["Paper Towels" or "Bath Tissue"] + {# of Layers "-Ply"} + [# of Rolls "(Rolls)"][«Essuie-tout» ou «Papier hygiénique»] + {nombre d’épaisseurs : «X épaisseur(s)»} + {Série} + [«,»] + [nombre de rouleaux : «X rouleau(x)»]

Product Naming ExampleExemple de nom de produit

White Paper Towels 2-Ply (6 Rolls)Essuie-tout 2 épaisseurs, blanc, 6 rouleaux

Ultra Soft Bath Tissue 1-Ply (12 Rolls)Papier hygiénique ultra-doux 1 épaisseur, blanc, 12 rouleaux

Dispenser:Distributeurs :

Product Naming FormulaFormule pour créer les noms des produits

{Series} + ["Commercial"] + {Dispenser Type} + ["Dispenser" or "Receptable"] + ["in" Colour][«Distributeur » ou «Réceptacle»] + [type] + [«à usage commercial»] + {Série} + [«,»] + [couleur]

Product Naming ExampleExemple de nom de produit

Commercial Electronic Soap Dispenser in ChromeDistributeur de savon électronique à usage commercial, chrome

MARKETING COPYThe overview is a 1000-character description of the product, laying out its features. This will be provided by the vendor, but should be amended for style and accuracy. Full sentences MUST be used (no bullet points, lists, etc. are allowed to appear in the Overview).

The brand name and product name should also be called out within the Overview and must match that of the product headline. Model numbers are not required.

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All use of the words “we”, “our/ours” should be removed - this is copy written from the perspective of the vendor/manufacturer, rather than the voice of Home Depot.

MARKETING COPY EXAMPLEHarper Brush 24-inch Smooth Surface Push Brooms are specially designed for sweeping smooth and semi-smooth indoor surfaces with just 1 push. The sturdy handle is made of durable, warp-resistant maple. The heavy-duty bolt-on connector ensures a strong connection to the broom head, decreasing the chance of breakage, and loosening during use.

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PRODUCT FEATURE / BENEFIT BULLET STATEMENTSFEATURE BULLET RANKING AND EXAMPLES

A minimum of 3 bullets is required for products in this category (maximum of 6 bullets). You may add more features if they are relevant to the product.

If you come across features that are not listed below but you feel they are important to the customer, please first try to combine it with an existing feature below or you may add it separately.

Do not include punctuation at the end of the bullet (no periods or semi-colons). Do not spell out numbers even when beginning a bullet. The only exception to this rule is when two numbers follow each other;

always spell out the first number.

Note: Only use the following feature bullets (that are applicable) listed in the sequence orders below:

1. Use/Function feature and benefitMulti-surface cleaner for use on a variety of surfaces in your homeCleans a variety of surfaces, including pots, pans, sinks, cooking equipment, floors, walls, and countertopsCleans and leaves a long lasting fresh scentSuper-strength formula removes grease quickly from countertops Non-toxic, water-based formula removes stains without using hazardous chemicalsQuick-draw telescopic wand helps you clean hard-to-reach areasCushioned hinge closes slowly and quietlyDrawstring closure helps keep trash neatly sealedHEPA filter captures 99.97% of dust mites and pollen

2. Design feature and benefitEasy pour spout lets you pour the cleaner without spillingMultiple compartments keep glass, paper, and other recyclables separatedMotion sensor opens the lid automatically when a hand or debris comes within 6 in. of the receptacleNonabrasive design for cleaning delicate surfaces without scratchingHigh-efficiency side-press ringer quickly removes water from mopAuto-rewind 30 ft. cord provides extensive reach as well as quick and convenient storage 20 in. Cord wraps neatly around carry handleBall design allows you to steer vacuum around obstacles with easeBagless design eliminates the need to replace vacuum bags6.5 peak HP motor’s powerful suction picks up about 1-gal.of water per second

3. Capacity feature and benefit35 L capacity lets you clean several rooms without having to refill the bucket

4. Material/Construction feature and benefitCellulose material quickly absorbs spills for easy cleaningMolded plastic exterior provides added durabilityStainless steel prevents container from denting and retaining fingerprints

5. Convenience feature and benefitFoot-operated pedal allows hands-free openingStackable recycling containers save space in your garage or under a sinkSturdy Cart, Push Handle, & Large Rear Wheels act together allowing vacuum to travel easily up & down steps and across rough terrainNon-marking, plastic wheels make it easier to move the mop bucket when it’s fullWheels provide smooth mobility

6. Safety and Environmental Friendly feature and benefitChildproof cap prevents unsupervised useAntibacterial solution keeps countertops free of germsAntimicrobial surface treatment prevents the growth of bacteriaBiodegradable formula removes stains and is environmentally friendly

7. Included feature and benefitIncluded handle can be attached to the sponge for added cleaning options

8. Stains that the product works best onEffective on several stains including blood, animal waste, and red wine

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PRODUCT IMAGE GUIDELINES FOR HOMEDEPOT.CA

To ensure an optimum customer experience on homedepot.ca, the following product image requirements have been established.

SIZE All images must be at least a minimum of 1000 pixels x 1000 pixels

PHOTOGRAPHY: All products must be digitally photographed out of the package with the exception of products that are typically represented in the

package, such as extension cords, fasteners, etc. If an image is shot in the packaging, both the front and the back of the package should be shot to include any marketing copy or disclaimer included on the packaging. This is to be assessed on an as need basis by the vendor, merchant and homedepot.ca.

Main product images should only feature the product. No props or additional products (assortment groupings) are allowed within the primary image area. Alternate images of the product are encouraged to convey “lifestyle” images, and alternate views of important product features.

People and pets must not appear in any product image. Images must represent the correct colour of the product.

BACKGROUND/BORDERS: The product should be professionally presented on a white background. This can be accomplished by photographing the product

on a white background or outlining the product image live area and placing it on a white background. The background colour for product images should be #FFFFFF [Hex], 255, 255, 255 [RGB] or 0 [CMYK]. Acceptable alternatives for

white products are #F5F5DC R 245, G 245, B 220 (see HTML colour table below). The product contrast should be adjusted to ensure that the image has clarity and sharpness and is not washed out. The product should be centered inside the designated image area, with a buffer of comfortable white space around the product. A

product that is taller than it is wide will have less white space at the top and bottom than it does on the right or left. A product that is wider than it is tall will have less white space on the right and left than it does on the top and bottom.

Do not put a stroke (outline) or shadow around the image. All image canvas corners must be squared at a 90-degree angle.

HTML COLOUR TABLESHTML Colour Table 1

Name Sample Hex Triplet RGB CMYK

White #FFFFFF R-255 G-255 B-255 C-0 M- 0 Y- 0 K- 0

Beige #F5F5DC R-245 G-245 B-220 C-0 M- 0 Y- 10 K- 4

PRODUCT FILE FORMAT AND REQUIRED ASSETS

FILE FORMAT and NAME Images should not have any writing on them. Image files MUST be in JPEG format. The format for naming your asset should enable users to quickly associate an asset to an item. 40 Character MAX - Name file names without any spaces (use underscores _ instead) – ensure each image name is unique and

contains a shortened version of the product description. Example: Stok_quattro_grill_123.jpg All PDFs must be in English and French in 1 document. For example, Instructions Manual PDF should be 1 PDF file with both

English and French translations.

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