charts, visuals, infographics...oh my!

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Charts, Visuals, Infographics...Oh my!

Charts, visuals, infographicsoh my!Jenna M. Smith,Coordinator of Assessment & Marketing Some data on dataBig Data movementPressure to translate data quicklyLess time to grab a persons attention:(average adult attention span is less than 2.8 seconds.) Social media influenceThe evolution of the one-pager

QuestionsRaise your hand if

You lost interest in art because you couldnt replicate what the teacher was showing you?Are classically trained in graphic design?Draw sketches to make sense of a topic?Doodle in meetings?

What do you remember?

Some data on data90% of information transmitted to the brain is visual. Visuals are processed 60,000 times faster than text.

Walter, E., & Gioglio, J. (2014). The power of visual storytelling: How to use visuals, videos, and social media to market your brand. McGraw Hill.

Some data on data40% of people respond better to visual information than text.

Walter, E., & Gioglio, J. (2014). The power of visual storytelling: How to use visuals, videos, and social media to market your brand. McGraw Hill.

Some data on data50% of status updates now include an image, and posts with images far outperformed those with just text alone.

Walter, E., & Gioglio, J. (2014). The power of visual storytelling: How to use visuals, videos, and social media to market your brand. McGraw Hill.

Some data on dataOn Instagram, users post 40 million photos per day with 8,500 likes and 1,000 comments per second.

Walter, E., & Gioglio, J. (2014). The power of visual storytelling: How to use visuals, videos, and social media to market your brand. McGraw Hill.

Some data on dataThere are an astounding 3 billion views on YouTube daily.

Walter, E., & Gioglio, J. (2014). The power of visual storytelling: How to use visuals, videos, and social media to market your brand. McGraw Hill.

Some data on dataJ.K. Rowling, admitted recently that she drew Harry Potters world before she wrote it.

-Walter, E., & Gioglio, J. (2014). The power of visual storytelling: How to use visuals, videos, and social media to market your brand. McGraw Hill.

My ExperienceUndergrad everyone wanted to study with me.Used acronyms, flashcards, color and process visuals to get through my graduate degree. During my career in events, I translated everything into drawings and tables.Spent the last five years drawing my notes on scraps of paper.Attended the Creative Problem-Solving Institute in June 2014 and learned the Visual SenseMaking technique used by Humantific.

As a studentAs an employee WARM-UP Draw a Draw a Draw a person Draw a building

Lets Practice!

Hi, Im Jenna from Niagara Falls, N.Y.Find a partnerLearn 5 things about themRepresent those 5 things visuallyGuidelinesTurn off your inner art critic. Draw what comes to mind first.Look for trigger words.

CATEGORYEXAMPLETYPEWhattool, document, officeThingsWhouser, student, staffPeopleHowconnect,VerbsWhymission, goal, targetReasonWhenfirst, next, yearStepsWheredepartment name, campusLocationHow Muchplus, some, numberQuantityAdapted from a presentation by Humantific at CPSI 2014 Turning words into picturesPair up

Highlight the trigger words

Turn words into visuals

So, now what?Think NUGGETS of information or SNACK-SIZED. Example 1

Example 2

5 simple steps ToolsGood COLORFUL pens, markers, highlighters.Scrap paper NOTE: I prefer blank paper over lined paper because in elementary school I was taught to stay within the lines and I can never get past that.

Visual toolbox

canva.comVisual toolbox

Piktochart.com

Visual toolboxQUESTIONS?Jenna M. SmithCoordinator of Assessment & MarketingUB Career Servicesjennasmi@buffalo.eduhttps://www.linkedin.com/in/jennamsmith