charlotte hug #clthug - marketing by roi
TRANSCRIPT
Founded HubSpot Corporate Team
@ddonlan
DAVIDDONLAN
Been with HubSpot for over 7 Years
Employee Number 20 @HubSpot
15 Years of Sales and Marketing Experience
$$$
40%of US marketers said they
increased spending on data-
driven marketing in 2014.- Emarketer
1 What’s Driving Customer Conversions?
2 Influence Market Qualified Leads
3 What are the local Charlottean’s doing???
Marketing By ROI
Signed up for a 30-Day Trial
Clicked Case Study Video
Visited
Designated Run Service
Visited Company Page
Downloaded a Case Study
Logged ZenDesk Support Ticket
Downloaded a White Paper
Visited Forums
Visited Blog
Mentioned CloudBees in Twitter
Visited Cloud Platform
Page
Attended a Webinar
Visited Events Page
Visited News Page
Conversion: Demo Request
Visited Demo Request Page
Downloaded IM White Paper
Visited Blog Page
Visited Pricing Page
Fan company Facebook Page
Downloaded Mobile App
Visited CEO Bio Page
Mentioned competitor on Twitter
Submitted “Contact Us” Form
Visited Success page
Subscribed to eNewsletter
Mentioned company on Twitter
Downloaded ISO Webinar
Visited Awards Page
Called Support
Signed up for a 30-Day Trial
Clicked Case Study Video
Visited
Designated Run Service
Visited Company Page
Downloaded a Case Study
Logged ZenDesk Support Ticket
Downloaded a White Paper
Visited Forums
Visited Blog
Mentioned CloudBees in Twitter
Visited Cloud Platform
Page
Attended a Webinar
Visited Events Page
Visited News Page
Conversion: Demo Request
Visited Demo Request Page
Downloaded IM White Paper
Visited Blog Page
Visited Pricing Page
Fan company Facebook Page
Downloaded Mobile App
Visited CEO Bio Page
Mentioned competitor on Twitter
Submitted “Contact Us” Form
Visited Success page
Subscribed to eNewsletter
Mentioned company on Twitter
Downloaded ISO Webinar
Visited Awards Page
Called Support
Signed up for a 30-Day Trial
Clicked Case Study Video
Visited
Designated Run Service
Visited Company Page
Downloaded a Case Study
Logged ZenDesk Support Ticket
Downloaded a White Paper
Visited Forums
Visited Blog
Mentioned CloudBees in Twitter
Visited Cloud Platform
Page
Attended a Webinar
Visited Events Page
Visited News Page
Conversion: Demo Request
Visited Demo Request Page
Downloaded IM White Paper
Visited Blog Page
Visited Pricing Page
Fan company Facebook Page
Downloaded Mobile App
Visited CEO Bio Page
Mentioned competitor on Twitter
Submitted “Contact Us” Form
Visited Success page
Subscribed to eNewsletter
Mentioned company on Twitter
Downloaded ISO Webinar
Visited Awards Page
Called Support
Choose to watch a
video demo before
you speak to a sales
rep
If you have
questions, we would
love to chat!
NEW Middle of the
Funnel Offer
1 Set simple goal(s): increase customers, leads, qualified
leads, meeting, etc.
2 Once the Goal is achieved work backwards and make the
adjustments next time around
3 Give Sales a Tip…they will love you 4-EVER!
Takeaways