The Rise of Smartphone and Tablet GamesCharles Hudson

About Me● CEO and Co-Founder, Bionic Panda Games

● Venture Partner, SoftTech VC

● Co-Author, Inside Virtual Goods

The Cambrian Explosion in Mobile Games

3 Keys to the EcosystemQuality Devices● Phones and tablets capable of delivering great games

experiences

App Stores for Consumer Distribution● Easy, well-merchandised systems for consumers to

discover and download applications

Billing and Payment System● Reliable, robust system with payment details on file

Growth of the iOS Device Footprint

The Continued Rise of Android

Still Early Days for Smartphones

953 millionvs

6.1 billion

Challenges Abound

Discovery and Distribution● Recommendation and discovery systems for

app stores are in their infancy

● Customer acquisition prices are high and likely to remain that way

● Limited channels for viral distribution on mobile devices

Supporting Multiple Platforms● Working on multiple platforms is a

tremendous opportunity to grow audience

● Multi-platform or cross-platform development?

● Native applications or cross-platform technology solutions?

Community and Social Connectivity

8 Key QuestionsWhat Comes Next?

When Will Location Arrive?

Will the iPad Reign Supreme?

Is it a Google and Apple World?

Convergence or Divergence?

Tablet-Only Giants?

Will Core Gamers Rule the Tablet?

When Will HTML5 Arrive for Mobile Games?

Android and iOS: Converging or Diverging?