charity viral seeding

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Charity viral seeding from the Viral Ad Network

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Page 1: Charity viral seeding

Charity viral seeding from the Viral Ad Network

Page 2: Charity viral seeding

Helping charities get their content seen

The Viral Ad Network (VAN) helps brands and agencies spread content (videos / games) across the internet. We’ve developed up particular experience in seeding content for charities - helping generate high-levels of awareness for their campaigns.

Page 3: Charity viral seeding

How we can help seed your charity campaign

Seeding(i.e. seeding / content distributionto guarantee content views and shares)

Creative(i.e. viral video or viral game)

Planning(i.e. planned community targets / campaign objectives)

Page 4: Charity viral seeding

Viral Ad Network stats

Number of publishers

350+Number of views a month

7,000,000+Types of content shared Typical cost per view

12p - 15pGeo-targeting

Interest verticals

Primary:Secondary: Australia, Sweden, Denmark, Russia, India, Ireland, Japan, Mexico, Brazil and Turkey

Sport / Football

Gaming

Social affairs

Entertainment

Celeb

Music

Male interest

Page 5: Charity viral seeding

How we work

Page 6: Charity viral seeding

Our network

The key value of any ad network is in its relationship with its publishers. VAN’s built a particularly strong network of bloggers / publishers meaning we can help you get your content in front of a receptive audience.

Page 7: Charity viral seeding

Quick case study: WWF

VAN helps spark virality and shareability of campaigns. This one for WWF reached over 1M people, based on only paying for 70,000 views. ; - )

As a part of their online strategy for their Connect 2 Earth campaign, WWF enlisted VAN to help distribute the viral video content that spearheaded their digital outreach...

During the first two days of targeted placements and seeding to the UK, the video gained a momentum of its own, leading to comments, ratings, sharing and embedding.

To follow up on the momentum of the UK outreach, we are asked to help spread this content to the USA.This led to a whopping campaign total and global recognition on top of hundreds of thousands of paid-for and organic views.

Page 8: Charity viral seeding

Quick case study: British Red Cross

VAN has ensured 125,323 views and counting on British Red Cross’s content and provides a solid audience base ready for their future launches.

VAN is currently the preferred distribution partner for the online video arm of the British Red Cross. We help them to get their videos seen, commented on, rated and shared by a broad range of internet users across a diverse range of interest verticals in the UK and wider.

Page 9: Charity viral seeding

And some people we already help

Page 10: Charity viral seeding

A reminder of why weʼre so great ; - )

• The Viral Ad Network has built up a strong network of blogs / sites

allowing us to quickly and effectively distribute content across the net.

• Weʼve had great experience working helping charities distribute their

content.

• We mix strong planning with great delivery.

• Everything we do is 100% accountable / trackable.

• We can guarantee to make your viral campaign a success