changing the narrative patrick egan
TRANSCRIPT
sUAS NewsSmall Unmanned Aircraft Systems News
www.suasnews.com
UAS/RPA MARKET FORECAST
2013
2014
2015
2016
2017
2019
2018
2020
0
2
4
6
8
10
12
In H
undr
eds
of B
illio
ns o
f U.S
. Dol
lars
MicroSmallMALE Unicorns
UFOsHALE
* The Pollok/Egan research institute for telephone numbers and other non peer reviewed hypothetical numbers
THEY ALMOST SELL THEMSELVES
SO WE FORMED A USER GROUP
BUT THERE WAS A PROBLEM…
THE VENDORS CIRCLED THE WAGON…
FBO OR BUST
AND THE END-USER WAS ON THEIR OWN WITH THE REGULATOR
THE END-USER REGULATOR DIALOG DRAGED ON
ME
THE FAA
GENE
DUDE, ARE YOU SURE YOU’RETALKING TO THE RIGHT END?!
THE PATH TO SUCCESS
• ACCEPT THAT A PROBLEM EXISTS• UNDERSTAND THAT THE DoD VENDORS ARE
GOOD AT DEFENDING THEIR MARKET, BUT BAD AT PUBLIC PERCEPTION
• DECIDE TO CHANGE THE EXISTING DYNAMIC• THE TECH COMMUNITY IS GOOD AT
DEVELOPING/REFINING TECHNOLOGY, AS WELL AS FOSTERING PUBLIC ACCEPTENCE
MORE DOLLARS ARE PROPORTED TO COME FROM SILICON VALLEY THEN ARE SPENT ON DEFENCE AEROSPACE
* Open Secrets and NPR
MOVING FORWARD• SAN DIEGO = SILICON VALLEY OF DRONES??
WHY DO WE NEED A SECOND SILICON VALLEY WHEN WE HAVE THE REAL DEAL RIGHT HERE?
• THE GRAPHS SHOW THAT THE REQUIRED INFLUENCE IS HERE IN SV
• BUSINESS HAS TO STEP UP TO THE PLATE• ADD UNMANNED SYSTEMS TO THE LOBBYING
NARRITIVE• TAKE CONTROL AS THE ADVOCATE PRIME
TAKING THE INITIATIVE
• JUST SAY NO TO AIR SUPERIORITY GREY (* ASG = THE PLAID PANTS AND WHITE SHOES OF OUR TIME)
• REFINE COMMUNITY BASED BEST PRACTICES • DEVELOP EMPIRICAL STANDARDS• DEVELOP DATA SETS• VALIDATE DATA AND STANDARDS WITH
RESEARCH • GO FORTH AND PROSPER