changing the narrative patrick egan

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Page 1: Changing The Narrative Patrick Egan

sUAS NewsSmall Unmanned Aircraft Systems News

www.suasnews.com

Page 2: Changing The Narrative Patrick Egan

UAS/RPA MARKET FORECAST

2013

2014

2015

2016

2017

2019

2018

2020

0

2

4

6

8

10

12

In H

undr

eds

of B

illio

ns o

f U.S

. Dol

lars

MicroSmallMALE Unicorns

UFOsHALE

* The Pollok/Egan research institute for telephone numbers and other non peer reviewed hypothetical numbers

Page 3: Changing The Narrative Patrick Egan

THEY ALMOST SELL THEMSELVES

Page 4: Changing The Narrative Patrick Egan

SO WE FORMED A USER GROUP

Page 5: Changing The Narrative Patrick Egan

BUT THERE WAS A PROBLEM…

Page 6: Changing The Narrative Patrick Egan

THE VENDORS CIRCLED THE WAGON…

FBO OR BUST

Page 7: Changing The Narrative Patrick Egan

AND THE END-USER WAS ON THEIR OWN WITH THE REGULATOR

Page 8: Changing The Narrative Patrick Egan

THE END-USER REGULATOR DIALOG DRAGED ON

ME

THE FAA

GENE

DUDE, ARE YOU SURE YOU’RETALKING TO THE RIGHT END?!

Page 9: Changing The Narrative Patrick Egan

THE PATH TO SUCCESS

• ACCEPT THAT A PROBLEM EXISTS• UNDERSTAND THAT THE DoD VENDORS ARE

GOOD AT DEFENDING THEIR MARKET, BUT BAD AT PUBLIC PERCEPTION

• DECIDE TO CHANGE THE EXISTING DYNAMIC• THE TECH COMMUNITY IS GOOD AT

DEVELOPING/REFINING TECHNOLOGY, AS WELL AS FOSTERING PUBLIC ACCEPTENCE

Page 10: Changing The Narrative Patrick Egan

MORE DOLLARS ARE PROPORTED TO COME FROM SILICON VALLEY THEN ARE SPENT ON DEFENCE AEROSPACE

* Open Secrets and NPR

Page 11: Changing The Narrative Patrick Egan

MOVING FORWARD• SAN DIEGO = SILICON VALLEY OF DRONES??

WHY DO WE NEED A SECOND SILICON VALLEY WHEN WE HAVE THE REAL DEAL RIGHT HERE?

• THE GRAPHS SHOW THAT THE REQUIRED INFLUENCE IS HERE IN SV

• BUSINESS HAS TO STEP UP TO THE PLATE• ADD UNMANNED SYSTEMS TO THE LOBBYING

NARRITIVE• TAKE CONTROL AS THE ADVOCATE PRIME

Page 12: Changing The Narrative Patrick Egan

TAKING THE INITIATIVE

• JUST SAY NO TO AIR SUPERIORITY GREY (* ASG = THE PLAID PANTS AND WHITE SHOES OF OUR TIME)

• REFINE COMMUNITY BASED BEST PRACTICES • DEVELOP EMPIRICAL STANDARDS• DEVELOP DATA SETS• VALIDATE DATA AND STANDARDS WITH

RESEARCH • GO FORTH AND PROSPER