Changing Tastes Fuel the Amenities Race

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> Space for grilling> Rooftop gardens> Outdoor gas fireplaces> Heated garages> Car-washing facilities

“More high-end apartment buildings are adding this kind of space, with a gas fireplace and seating for conversation, because large cities have limited outdoor space.”

What are current trends in the amenities arena?

Outdoor Space

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-Julie Peterson, ARM, CMCA, AMS Vice President of Business

Development, Ogden & Co.

Tip: Wireless service in outdoor common areas is a must.

> Dog runs> Small dog parks> Dog washing stations> Pet sitting services

“One of the most important amenities is a pet-friendly property. There’s ongoing discussion of what that means and it’s a continuing focus.”

Pet Perks

Tip: Place dog areas in the back of the property. Grass may burn out and curb appeal could be impacted.

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-Julie Peterson, ARM, CMCA, AMS Vice President of Business

Development, Ogden & Co.

“Having a concierge who’s very much in tune with the surrounding community, almost like at a 5-star hotel, is increasingly important.”

> Greet tenants and applicants> Accept and deliver packages> Arrange and confirm reservations> Recommend activities and restaurants > Coordinate furniture delivery> Provide directions and referrals> Assist with personal appointments> Call a cab or car service> Respond to special requests> Water plants

Concierge Services

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-Edward Andron, ARM Account Executive,

Charles H. Greenthal Management Corp.

“They didn’t care about business centers and theaters and video game rooms because people their age already have that in their homes.”

What Amenities Do Younger Renters Seek Out?

> Text communications> Green features> Social media community> Resident lounges> Proximity to transportation> Urban style> Outdoor gathering spaces

-Julie Peterson, ARM, CMCA, AMA Vice President of Business Development, Ogden & Co.

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For the complete article “Changing Tastes Fuel the Amenities Race,” check out the March/April 2014 issue of the Journal of Property Management, at http://www.irem.org/resources/jpm

What are Some Low Cost Amenities?

> Update common hallways with carpet or attractive laminate flooring

> Have local artists display work in common areas

> Ask a yoga or Zumba instructor to hold a class in the fitness center

> Provide a coffee bar> Add a self-paid food pantry for

essential items> Install card-driven washers and

dryers